2. Between 1990 and 2010, the contribution of
agriculture to India’s GDP declined from
30% to 14.5%. However, the share of workforce
employed in agriculture showed only a marginal
fall from 59.9% to 53.2%
Ø The average size of agricultural land holdings
has decreased from 2.3 hectares in 1971 to 1.2
hectares in 2011.
Ø 40% of all fruits and vegetables produced in
India perish due to shortage of storage facilities.
Disconcerting characteristics of Indian
Agriculture
1. Today, India’s productivity is only
3.1 ton/hectare versus the global
average of 4.2 ton/hectare.
2. 40% of all fruits and vegetables
produced in India perish due to
inadequate storage facilities.
3. In 2004, the central government
approved the doubling of credit to
the agriculture sector. However,
only 13% of small and marginal
farmers have access to credit.
4. The growth rate for the agricultural
sector during the 11th FYP was
3.5% as opposed to the overall
economic growth rate of 8.2%.
3. ØComplaint Registration and readdressal.
ØSetup world class research facilities with the help of IISC and IIT’s in the country.
ØConducting National Level competitions to get innovative ideas, designs etc. to help
boost agriculture.
ØTop notch training centers.
ØSet up incubation schemes for large scale projects related to agriculture.
Ø Nationwide supply of GM seeds through ‘Akshya Kendras’.
ØPartnership of ADCI with counties like Israel who uses the best agricultural
practices.
ØADCI Coordinates a plan with authorities to setup basic facilities like canals etc.
ØCombining goods of technology with agriculture.
ØStarting an online store for selling agricultural products.
ØParticipation of MNC’s
ØUse mobile phones to know the opinions of public and to make better decisions.
ØGive away the government lands for agricultural activities and also provide loans
and subsidies.
ØADCI provides the farmers with the best marketing and publicity for their products.
ØProvide trained workers when ever there is a shortage of workers.
4. INTEGRATION OF
TECHNOLOGY
WITH
AGRICULTURE
STARTING AN ONLINE
STORE ”AGROKART”
PARTICIPATI-ON OF MNCs
ØUse technologically
advanced machines for
farming and harvesting
it will increase the
productivity and will
reduce the cost.
ØUse the advantages of
bio technology e.g.-Use
GM seeds for better
productivity.
ØTest the composition
of the agricultural land
and select suitable item
for farming.
ØMake the sales and marketing
of products online through a
website called “AGROKART”.A
farmer can advertise about his
product through this site. Before
Advertising the product, the
ADCI technical team will check
the quality of product and give a
rating and a price tag according
to the quality and it is listed
online. This will help farmers to
get more profit and it will avoid
cheating.
ØStart ADCI with Public Private
Participation thus inviting more MNCs
for getting more capital .Inclusion of
MNCs will increase the investment and
this will help farmers.
ØFor example we can make a 5 year
contract with companies for selling an
item and we can also receive an amount
as advance and this can be used as an
investment in farming.
ØAfter made the deal we deliver the
product by collecting product from
several farmers and the profit will be
given to the farmers.
ØADCI provides a platform to bridge the
gap between farmers and cooporates.
We can provide market, by the ADCI to
collect product from farmers and sell it
to the customers.
5. PARTICIPATION OF
PUBLIC IN
DECISION MAKING
SUBSIIDIES AND
LAND GIVE AWAY
PROVIDE
HELPLINES AND
OTHER TRAINING
FACILITIES
ACCOUTRE OF
SKILLED
WORKFORCE
ØUse mobile phones to
know the public opinion
in decision making and
make necessary policy
changes.
ØFor this purpose link
the mobile number with
the ADCI and make deals
with network operators.
ØUse SMS based
systems to forward alerts,
weather reports,
subsidies and other
updates related to
agriculture.
ØGive the subsidies and
loans to all eligible
farmers.
ØGive away the
government lands to
farmers through the ngo
to increase the
productivity .this will
also help the farmers
who don’t have enough
land for the farming.
ØProvide instant relief
facilities and schemes
whenever disaster
occurs.
ØUse already existing
government agencies like
‘Akshaya Kendras’ to
give training in online
sales.
ØCreating a skilled
workforce.
ØProvides help lines
and ADCI centers for
necessary guidance.
ØProviding trained
workers if there is a
shortage in number of
workers.
ØFarmers can inform our
HR cell if they feel a
shortage in workers
through a phone call or
via SMS or even directly.
Then the ADCI will
provide workers
according to their need.
ØThis will help in timely
starting of farming and
harvesting. It will also
helps to gain more profit.
6. Key elements of the implementation plan are designed to
make it scalable and sustainable
RECRUITMENT FUNCTIONS
Direct recruitment from FCI and other govt.
agencies to ADCI.
A board committee consisting of IAS
officers,
Recruitment of IT Professionals for
development of Agro-Kart and other mobile
based systems.
Bio-technologists who are proficient in agro
based services.
• Online content: Video recordings of
courses to be uploaded on internet
Training delivery model Curriculum
Corporate support, Scalability and
Sustainability
• Curriculum design: Inputs to be
taken from main clients of the
program viz. corporates
Training of workforce and building
necessary skill set.
Training the workforce to operate the
latest machinery and practice new
innovations in agriculture.
IT team Develop and maintain Agro-
Kart.
R&D cell develop innovations in
agriculture like GM seeds etc.
Inspection and Monitoring of fair play
in Agro-Kart.
Rating of Agro based Products.
7. Key elements of the implementation plan are designed
to make it scalable and sustainable…cont
FUNDING MARKETING AND
PUBLICITY
INFRA-STRUCTURE
DEVELOPMENT
Contract based advance
payments.
Government Incubation.
Funding from affiliates.
Insurance combos for
agriculture.
Community fundraising
Setup various Hotspots
pan-India
Awareness Classes.
Workshops for building
necessary Skill Sets.
Providing Subsidies for
promoting agriculture.
MNC’s register for Agro-
Kart
Online Marketing
Build world class research
facilities.
Setup good storage and
processing facilities with
the help of FCI.
Reserve Land for
agricultural purposes like
setting
8. Board Of Controllers
Chief Executive
Officer
HR & D
IT
Team
Legal
Team
Research
Wing Inspection
Wing
Technical
Wing
Training
Cell
Finance Team
Public
Relations
Inspection
& Rating
Media
Team
Coordination
Team
ORGANISATIONAL STRUCTURE
9. The concept of a powerful organizational structure for
agricultural development faces implementation risks
Concept Risks
Convincing government for
incorporating this organization is a
big task
Illiterate farmers do not see the
value of this organization
Huge slum of money had to be
reserved for the initial stages of this
organization
Challenges and Risks
Implementation
challenges
Difficulty in integrating all the
functional units related to
agriculture
Developing new technology and
implementing them in agricultural
sector is a big concern
Massive effort had to be taken for
counseling and training of farmers
regarding the entirely new concept
10. CHALLENGES
q Small land holdings reduce the rate of return for
productive investments, which disincentivizes farmers
from undertaking capital expenditure. Interestingly
though, China has managed to increase its farm
productivity levels despite the fact that Chinese farmers
have smaller land holdings than their Indian
counterparts.
q Overdependence on rainfall renders precarious the
returns on agriculture.
q Unscientific methods of cultivation have led to the
erosion of soil fertility, depletion of water table levels
and pre harvest losses.
q Nearly 80% of small and marginal farmers suffer from
financial exclusion and have no formal access to credits.
q Excessive regulations by specific states prevent farmers
from accessing a nationwide market to sell their
produce.
11. Appendix
References
v India 2020 By APJ Abdual Kalam
v Sharma, V.P. (2012). Accelerating Agriculture Growth for Inclusive Development. Vikalpa, 37(1). Retrieved from
http://www.iimahd.ernet.in/assets/upload/faculty/161638648Vikalapa%20Paper%202011.pdf
v Gulati, A. & Jain, S. (2012, December 20). Credit inclusion, farm lease and forming clusters can help small farmers
overcome poverty much faster. The Economic Times. Retrieved from
http://articles.economictimes.indiatimes.com/2012-12-20/news/35933641_1_small-farms-farm-output-farmlease
v Gulati, A. & Jain, S. (2012, December 20). Credit inclusion, farm lease and forming clusters can help small farmers
overcome poverty much faster. The Economic Times. Retrieved from
http://articles.economictimes.indiatimes.com/2012-12-20/news/35933641_1_small-farms-farm-output-farmlease
v Khajuria, J. (2013). Think before you throw. Retrieved from http://www.sustainuance.com/think-before-youthrow/
V Planning Commission, Government of India. (2008). Eleventh Five Year Plan (2007-2012). Retrieved from
http://planningcommission.nic.in/plans/planrel/fiveyr/11th/11_v1/11th_vol1.pdf
v Ahluwalia, M.S. (2011). Prospects and Policy Challenges in the Twelfth Plan. Economic and Political Weekly,
46(21).
v World Bank. (2012). India: Issues and Priorities for Agriculture. Retrieved from
http://www.worldbank.org/en/news/feature/2012/05/17/india-agriculture-issues-priorities
v Agricultural Census, Government of India. (2012). All India Report on Agricultural Census 2005-06. Retrieved
from http://agcensus.nic.in/document/ac0506/reports/Chapter-4_2005-06.pdf
v Rural lending. Retrieved from http://articles.economictimes.indiatimes.com/2012-0307/news/31132278_1_priority-sector-re
gional-rural-banks-lending
v Gross Capital Formation in Agriculture 2011 , Bharti & Vijay, NABARD. Retrieved from
http://www.sadhan.net/Adls/Microfinance/Dhaka%20Starting%20Microfinance%20in%20India.pdf
