Marketing in times of recession. Marketing tools and tactics to win in a recession, presentation at IIT Delhi India.

1. MARKETING
IN TIMES OF
RECESSION
ARUN TYAGI – GM, Marketing, IndiaMART.com
Marketing in Times of Recession, Department of Management Studies, IIT Delhi. 07 Feb 09.

2. Marketing in Recession
 Get more marketing space for less
 Capitalize less clutter and gain more mind share
 Partner with foes and big players
 Reap benefits tomorrow
Research suggests that maintaining or raising ad spends during a
recession results in higher sales once the economy recovers.
(Source: Brand Equity, The Economic Times)

3. Changing Face of Marketing
 Internet Marketing
 Mobile Marketing
 Internet Television
The only thing that changes about marketing is the platforms
used for it.

4. Marketing in Recession
IndiaMART.com Experience
 Collaborate for co-branded initiatives
 Leverage association with high profile events
 Free online marketing
 Free publicity: introduce your brand to the media
 Price your products and services competitively
 Laser focus on customer segments
 Focus on employees for branding

5. Thank You.
ARUN TYAGI
Twitter : twitter.com/aruntyagi77
LinkedIn : linkedin.com/in/aruntyagi77