During an economic downturn in 2001-2002, IndiaMART strengthened its financial position and strategic focus. It made itself financially stable by seizing hiring and reviews while not firing anyone. It also enhanced focus on core competencies, divested non-core products, and transferred resources accordingly. These actions allowed IndiaMART to overtake competition and build robust processes. By 2008, IndiaMART was in a financially strong and strategically solid position to further extend its lead, gain market share, and pursue new opportunities.

1. - Dinesh Agarwal IndiaMART InterMESH Ltd. Panel Discussion: Surviving & Winning in a Downturn, TiE Internet SIG , 30 Jan 2009 Strategies & Toolkit “ Winning in a Downturn”

6. Dinesh Agarwal [email_address] Thank you!