Anouk Willems discusses 5 ways for companies to engage consumers as part-time employees through collaboration. She outlines challenges such as clarifying community goals, providing meaningful feedback and impact, engaging activities on a playlist rather than checklist, making the community co-owned, and preventing short-term "gold rush" thinking by focusing on long-term value and success. The document is a slideshow by Anouk Willems on challenges and strategies for effective consumer collaboration.

1. AVOIDING THE
COLLABORATION
hangover
5 ways to make consumers
part-time employees of a company
By Anouk Willems

2. Hi! I’m Anouk
27 years old, living in Utrecht (NL).
Working as Research Innovation Manager
at InSites for 4 years, of which the last 2,5
years in our R&D team. Master degree in
Marketing.
Working for global brands like Unilever,
eBay and Heinz. On a mission to connect
brands with consumers to develop cool
stuff!
Besides working at InSites, I’m co-founder
of DIY community ‘Klustips’ (2009).
@AnoukW1

3. @AnoukW1

4. CONSUMERS
GO BEHIND
THE scenes
@AnoukW1

5. THEY BECOME
part-time
EMPLOYEES
@AnoukW1

6. 5 CHALLENGES
OF
HAPPINESS
employee
@AnoukW1

7. THE PARADOX
OF purpose
1.
@AnoukW1

8. Know where to start
@AnoukW1

9. Identify the objectives
@AnoukW1

10. Challenge accepted?!
@AnoukW1

11. We’re on a mission
@AnoukW1

12. purpose
Clarify the goal(s)
of your community
for sustainable
use.
5 CHALLENGES
@AnoukW1

13. THE
COLLABORATION
hangover
2.
@AnoukW1

14. SOME ARE
MORE
THAN OTHERS
extreme
@AnoukW1

15. Feedback is a painkiller
@AnoukW1

16. Make impact tangible
@AnoukW1

17. purpose impact
Be open in sharing
feedback and make
it tangible
5 CHALLENGES
@AnoukW1

18. IS
THE NEW
NORMAL
Engage
3.
@AnoukW1

19. HEY MISTER DJ!
@AnoukW1

20. MIX IT
right
@AnoukW1

21. Deep dive activities
48 hour activities
Bottom-up activities
NO SOUND
OF silence
Time
Intensity
@AnoukW1

22. ALSO SURPRISE THE
client
@AnoukW1

23. purpose impact curious
Think playlist, not
checklist. The mix
keeps it engaging.
5 CHALLENGES
@AnoukW1

24. THE COMMUNITY
IS yours or mine?
4.
@AnoukW1

25. @AnoukW1

26. Making members a co-owner
@AnoukW1

27. Bringing down the silos
@AnoukW1

28. Install the Consumer
Ambassador Team
@AnoukW1

29. purpose impact curious belonging
Make the community
co-owned for both
consumer and
company.
5 CHALLENGES
@AnoukW1

30. IT’S NOT ABOUT
THE money
…IS IT?
5.
@AnoukW1

31. Beware of the goldrush effect+33%
*Results from motivation study among 763 members of 11 long-term communities
@AnoukW1

32. The value of the community
@AnoukW1

33. Make it a habit
@AnoukW1

34. @AnoukW1

35. @AnoukW1

36. @AnoukW1

37. purpose impact curious belonging rewards
Prevent a gold rush.
Measure the value
and celebrate success
5 CHALLENGES
@AnoukW1

38. 3 takeaways
@AnoukW1

39. linkedin.com/in/anoukwillems
@anoukw1
anouk@insites-consulting.com
www.insites-consulting.com
Anouk Willems
Research Innovation Manager