Are you using your full potential in the digital world? The world is becoming increasingly digital. That means obvious changes for everyday life - both work and otherwise. Everything you want to do becomes more and more location independent - for both you and your customer. Digitalisation opens up a whole world full of possibilities that our parents never had. It also opens up a new set of needs and demands for services that need to be fulfilled, new markets to operate on. Are you taking full advantage of it? Are you making the most of your skills - could there be some untapped markets you could expand your business into? The pace of change is so rapid, the opportunities will pass you by if you don’t pay attention and take stock regularly. The first step in utilising your full potential is for you to realise your full potential. All of us know and can do things others can’t - and those can be the very ones you can use to expand your business and make you stand out to your customers. This webinar workshop is meant for travel professionals, who are interested in making the most of their skills in the digital world and want to explore expanding their business in a unique, location independent way. After this webinar, you’ll have a better understanding of your particular skill-set and new ideas on how to turn that into new business for you.

1. Use Your Full Potential In The Digital
World

2. Welcome
Thank you for attending.

3. Agenda
Goal: possibilities that digitalisation has for you.
Introduction
Travelling The Digital World
Exercises
Summary

4. INTRODUCTION
In Marketing We Trust & The People Engine

5. Meet Nicole Le Maire
People Ops, In Marketing We Trust / Director, The People Engine
Short Bio
Expertise & Skills
I help people and companies to navigate the
digitalisation of work places.
Global People Ops
Business Strategy
Blogger

6. Introduction
Speed of change…
New Business
Models
New Services
New Apps
IoT, VR, AR

7. TRAVELLING THE DIGITAL WORLD
A Short Key Note

8. Digitalisation In The Travel Industry
Floppy Disk
?
Telephone
?
Cassette
?
The travel industry is one of the first ones to get digitalised.

9. Everyone Can Do Anything From Anywhere
A threat or opportunity?
Online agents,
websites, search
engines, apps,
aggregators...
Paper-free travel.

10. Now They Know…
Big data.
High-street
Paper free
Personalisation

11. Businesses And Customers
How has digitalisation changed the travel industry?
Customer
Customer
Business
Business
Customer
Business
What has
digitalisation
done to
work- life?

12. It Is A Big Deal
What will be your cut?
305 Billion
100 Billion
700 Billion

13. 2030 Growth
Are you serving those markets now?

14. Room For New Players
People travel more than ever.
7.2
Number of passengers in 2035.
3.7
% Annual growth rate of passengers.

15. Where Is The Money?
Localised and personalised options…
Where to stay… What to do… How to get around…

16. Mixing Business And Pleasure
How to recognise your customers’ changing needs?
It is in your
pocket!
66%

17. How To Deliver New, Unique
ExperiencesDecision-making process.
Creating the
experiences
we crave.
Personalisation
of the customer
journey.

18. “To Travel is to
Live”
– Hans Christian Andersen

19. Connecting To The Sharing Economy
Travel and Tourism sector MAIN source of growth!
$15 Billion
$335 Billion

20. The Evolution
The old customer journey to digitalisation…
2015 2016 2017 2018 2019 2020
New ‘players’
YOU
Old ‘players’

21. Re-Skilling
Meet the demands of the new economy!
Artificial
Intelligence
Chat bots,
Virtual Reality
(Bit)-coins
Robotics
3D Printing
Advanced data
analytics

22. Infinite Possibilities Ahead
New business opportunities…
YOU! $

23. Are You Up For The
Challenge?

24. I RULE!
Exercise

25. Exercise – I Rule!
Start thinking about your abilities and
expertise in a different, broader way!
Realise your full potential.
3 Minutes.

26. Think About What You Are Good At
Write down
what you can
do…
……………..
……………………..
One thing
per line.
Be as
specific as
you can!

27. What can I (Nicole) do…

28. Let’s Review
How many skills did you come up with?
Long-term
Short-term
What
- ‘I Rule’ skill –
is surprising?
Share it with us
☺

29. What can you do…

30. NEW OFFERINGS
Exercise

31. New Offerings
Monetising the skills.
01
02
03
04
05
06

32. Take The List Of Things And Pick 1 Skill
Any skill!
Skill into money
Skill into money
Skill into money
Skill into money
Skill into money
Skill into money
Skill into money
Skill into money
Skill into money
Skill into money
On it’s own.
Incorporate
into existing
business.

33. Take Another Skill And Do Another List
List

34. Let’s Review
Do you have any questions?
New Offering 1
New Offering 2

35. What did you come up with?

36. SUMMARY
Closing

37. Summary
The process has started…

38. Homework
Masterplan
Go to
www.inmarketingwetrust.com.au/use
-your-full-potential-in-the-digital-
world-virtual-workshop-homework
for the roadmap.
A
B C

39. THANKS FOR YOUR ATTENTION
www.inmarketingwetrust.com.au

40. Use Your Full Potential in the Digital
WorldReferences & Research
http://www.bbc.com/storyworks/travel/the-
new-tourism-trend/technology-redefine-
tourism-industry
https://www.simon-
kucher.com/nl/blog/digitalization-travel-
industry
https://medium.com/@goodrebels/the-
tourism-sector-impact-of-digitalization-
de3d4a67aeae
https://www.utu.fi/en/sites/25thnordicsympos
ium/cfa/Pages/Tourism-business-(Session-17-
22).aspx
https://www.wns.com/insights/articles/articled
etail/477/embracing-iot-in-the-travel-industry--
-wns-article
http://www.visitfinland.fi/column/whats-
digital-frot-travel-industry/
https://pacedimensions.com/research/whitepa
pers/digitisation-travel-hospitality-industry-
imperative-change/
https://www.icarvision.com/en/digital-
transformation-in-the-tourism-and-travel-
sector--the-challenge-of-mobile-devices
https://www.theguardian.com/media-
network/2016/feb/29/technology-internet-
transformed-travel-industry-airbnb
http://www.dcsplus.net/blog/3-ways-digital-
technology-is-changing-the-travel-industry