2. How to design the ideal name for your business
Hey wait, what is an ideal name?
Good question. The ideal name is…
Relevant
Positive
Memorable
Distinctive
Different
Powerful
Witty
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3. How to design the ideal name for your business
The process
Market Naming Creativity Implementation
Strategy
Create
Analyze your Identify Filtration complementary
Name
competitors positioning through key Selection verbal
brainstorming
names criteria elements
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4. Some rules
Before getting into it
Evaluate the real importance of your company’s
name
Think of where your company wants to be in the
long term
Remember that there is no perfect corporate
name, and that no name will be capable to
match every filtration criteria.
You will have to Be flexible…
Let’s go!
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5. Some rules
The Basics
First: Do not…
Be too generic
Be too descriptive
Try to be too creative
Tie your business’ name to a location
Be ordinary or offensive
Use numbers
Use acronyms
Create spaceless names
Focus too much on the etymological origin
Make references about technology (overused)
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6. Some rules
Communication-wise
Try to design an easy-to-remember name (for
your target customers) that…
Facilitates association to your core business
Is short
Is creative
Is unique
Is self-explanatory
Looks good
Is original
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7. Some rules
Internet-wise
Make sure…
The domain you need is available
That Google does not have too much
references on the name you pretend to use
Nobody else is using it in Social Networks
such as Twitter or Facebook
You are not using a Nickname: people in
Social Networks tend to dislike them
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8. Final advice
And now you know the rules…
BREAK THE RULES
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