The core elements to focus on to get results

1. April 2016
Hayut Yogev, CEO Gaia-VSM
Lean Marketing for startups
The core elements to focus on to get results

2. Brand PerceptionRevenues & Sales

3. ‫המותג‬ ‫ובתפיסת‬ ‫בכסף‬ ‫מתבטא‬ ‫החברה‬ ‫ערך‬

4. Marketing definition

5. Marketing perception

6. The three stages of Marketing
6
Gaia VSM LTD confidential
All rights reserves

7. The Challenge
Innovative Technology

8. “….it was working forward from the
technology instead of working backward
from the business results you're trying
to achieve."*
The year 2008

9. Do #1
Determine an accurate Market Strategy, based
on your target market behavior, make sure it’s
correct, and stay in focus
Do’s and Don’ts

10. What is a Market Strategy?
A process that can allow an organization
to concentrate its limited resources on the greatest
opportunities to increase sales and achieve
a sustainable competitive advantage
(Wikipedia)

11. Strategic Analysis Market Mapping
11

12. What do we do?
The Product
What is our
Value Proposition?
What market
Category are
we playing in?
Who are our
Main and secondary
Customers?
The 4 Core Dilemmas
*source: Gaia Model

14. Do #2:
Plan your marketing activities based on the
“location” of your target market, and focus on
the activities that will bring you to results.
Do’s and Don’ts

15. Two basic questions that must be answered prior planning
the marketing activities:
1. Where is our target market and potential clients?
2. How will we reach them?
Marketing Activities

16. 16

17. LUMOS GLOBAL VISION
We believe that every family and,
most importantly, every person
has a basic right to an abundance
of safe electricity.
It is an essential condition for
quality of life and for better living.
We believe that the only way to
reach scale is through
commercially viable investments.

18. ‫המדיה‬ ‫של‬ ‫הפעולה‬ ‫שיתוף‬ ‫את‬ ‫משיגים‬ ‫איך‬?
http://tech.co/case-study-how-one-startups-press-release-went-viral-2012-05

19. http://www.youtube.com/watch?v=-QFa3Kkl1tk

20. CellMining
Marketing and branding
activities

21. Booth

22. T-Shirt

23. Brochure

24. Postcard

25. Landing Page

26. Website

27. Video

28. Social Media
Twitter LinkedInFacebook

29. Social Media
You Tube Google +

30. More Activities..
• PR
• Pitch
• Schedule meetings
• Business card
• Writing posts
• Etc..

31. Do #3:
Whatever the activity, set 2-3 goals to achieve.
Even if the outcome is not familiar to you
Do’s and Don’ts

32. 32

33. Don’t #1:
Do not jump from one idea to another.
By staying persistent and maintain consistency
you’ll get to better results.
Do’s and Don’ts

35. Consistency. Consistency. Consistency

36. Don’t #2:
Do not count on people from inside the
organization to do marketing as an extra.
Find the right supplier that will do it
appropriately.
Do’s and Don’ts

37. 37
Marketing activities
Designers
Adobe
MAX
Social
Networks
Newsletters
Blogs
Etc…
Gift cards
Mailing
lists
PR
Webinars
Online
Adv’
Internet
magazines

38. Don’t #3:
Don’t ever stop asking questions
And think lean…
Do’s and Don’ts

39. Always keep one step ahead…
39

40. 1. Be creative
2. Read. Learn. Follow.
3. Be aware to new marketing trends
4. Be innovative
Always keep one step ahead
40

41. 41

42. Thank You
Email: Hayut@gaia-vsm.com
Website: www.gaia-vsm.com