The future of biotechnology in entrepreneurship and business prospectives

1. Coming of Age in Biotechnology
Century
Prepared by:
Ibrahim ElZahaby

2. Information Value Chain
 Data Information Knowledge
Wisdom

3. Harvard Innovation Labs

4. Stanford Professional Development Center

5. Incubators

6. Business Modeling
 Business modeling aims to develop, describe and analyze any
company and the way it responds to the customer needs
delivering the values. Also, it identifies the customer
segments and what are their needs and how could the
company interact with them and what internal capabilities
and external partnerships it needs to development in order to
do so.

8. Value Proposition: Customer Profile
Pains
Gains
Customer Job

9. Value Map
Gain Creation
Pain Relief
Products

10. Prototyping Steps
1. Brainstorm
2. Draw
3. Pitch
4. Display
5. Discuss
6. Prototype

11. Hypothesis Testing
Design
Test
Iterate

12. Customer Segments
o Who are your customers and why would they buy?
o Is the buyer the user?

13. Channels
o How to reach your customers
o How does the product/service get to the customer?
o Determine distribution channel (virtual or physical)

14. Customer Relationship
o How do you get, keep, and grow customers?
o Paid: Contact centers, public relations, advertising, trade shows,
emails, search engine marketing
o Earned: articles, word mouth, speaking at conferences.

15. Revenue Model
o How does the company make money from each customer segment?
o How should we price our products and services?
o For what Value is the customer paying?

16. Partners
o Who are the key partners and suppliers needed to make the business model
work?
o Key partners - What key activities do they perform?
o Key suppliers - What are we buying from them?
o Key distributors – How could we incentivize them?

17. Key Activities
 What are the key activities we should
perform to support the business
model?

18. Key Resources
o What are the most important assets required to make the business
model work?
o Physical: machines, vehicles
o Financial: raising money, credit
o Human: workers, administrators, managers

19. Cost Structure
o What are the costs to operate the business model?
o Fixed: rent, machinery
o Variable: wages, utilities, materials

20. How To Involve ?