Social Media in Research

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This document summarizes Ian McCarthy's use of social media in his research. He started a Twitter account in 2009 and a blog in 2011 to share his research on social media and build relationships. He persists by following trends in his field and having conversations to develop as a scholar. While social media has helped his research and reputation, it also requires a strategy and caution, as it can have a dark side if not used carefully.

Business Technologie

SOCIAL MEDIA
IN RESEARCH
Ian P. McCarthy

Beedie School of Business
Simon Fraser University
ian_mccarthy@sfu.ca

Access the related paper here:
http://www.slideshare.net/IanMcCarthy
/2011-social-mediabh

http://www.karenlancasterblog.co.za/

INTRODUCTION

• What, when and why I started.

• Why I persist and my approach.

• Concluding thoughts.
• Progress
• Lessons and some cautions

THE WHAT AND WHEN
• Opened a Twitter account - April 2009
• @toffeemen68
• First started Tweeting - November 2010

• Started a Blogger account - February 2011
• http://itdepends4.blogspot.com

• Opened a Slideshare account - August 2011
• http://www.slideshare.net/IanMcCarthy

WHY I STARTED
PRESENCE

• Kietzmann, J.H., Hermkens, K., McCarthy, The extent to
which users can
I.P., Silvestre, B.S., (2011) Social media? know if others
SHARING are accessible
Get serious! Understanding the RELATIONSHIPS
The extent to
functional building blocks of social media. which users
The extent to
which users can
Business Horizons 54, 241-251. exchange,
connect to each
distribute and
(download paper here) receive content IDENTITY other

The extent to
which users
reveal
REPUTATION
CONVERSATIONS themselves
The extent to
The extent to which users
which users know the
communicate standing of
with each other others
GROUPS
The extent to
which users form
communities.

WHY I STARTED

• To learn about social media
Presence

• Share my research with
Sharing Relationships
scholars, policy makers and the
public
Identity
• Help people to know me -
identity
Conversations Reputation
• Enhance my reputation
Groups
• I was experimenting

WHY I PERSIST AND MY APPROACH

• Scanning and following
information about events and Presence
trends that are central to my
research interests.
Relationships
Relationships
• Professional stalking
• Conversations with scholars, Identity
policy makers and practioners.
• Develop relationships with Conversations
Conversations
scholars, policy makers and
practioners.
Groups

WHY I PERSIST AND MY APPROACH
• Altmetrics: how we measure scholarship is
becoming more diverse

• Develop different writing and communication
skills

• Make me think about the “so what?” question

• Get feedback on existing research and ideas for
future research

• Being open - engagement with the public –
they fund me

PROGRESS
• Twitter (since Nov 2010)
• 2,311 tweets and 12,000 followers
• My “good” tweets will:
– reach between 5,000 - 40,000 tweeters
– 500 – 2,000 people will see it
– 20 – 300 will engage with it
• 71,000 visits to my Blog – It Depends! (since Feb 2011)
• 23,000 views and 2,300 downloads of my
presentations and papers posted on SlideShare

PROGRESS
• Several new research relationships
• Research grants, papers, special issues, and
invited talks.

• Appear on several “who to follow” lists
• Newspapers, magazines, radio and TV.
• Awards and impact

LESSONS

• Have a strategy.
– Why are you doing it?
– Limit the scope of who you follow and
what you broadcast.
– Select and balance the functional
building blocks of social media
– Interesting and experimental
– Have lists

“Do or do not… there is no try.”
Yoda

http://www.onetwobrick.net/

CAUTIONS
• Finally, social media is a force to be
reckoned with. It has a dark side.

• It takes a lot of time to get going
• Then it takes more time
http://gremlindog.com/tag/darth-vader/
• Consider if your direct peers really care
• Remember to be guided by goals
• Be careful what you Blog and Tweet – libel
laws apply!!
• Not a substitute for good scholarship

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Confronting indifference toward truth: Dealing with workplace bullshit

Ian McCarthy

Although manipulations of visual and auditory media are as old as the media themselves, the recent entrance of deepfakes has marked a turning point in the creation of fake content. Powered by latest technological advances in AI and machine learning, they offer automated procedures to create fake content that is harder and harder to detect to human observers. The possibilities to deceive are endless, including manipulated pictures, videos and audio, that will have large societal impact. Because of this, organizations need to understand the inner workings of the underlying techniques, as well as their strengths and limitations. This article provides a working definition of deepfakes together with an overview of the underlying technology. We classify different deepfake types: photo (face- and body-swapping), audio (voice-swapping, text to speech), video (face-swapping, face-morphing, full body puppetry) and audio & video (lip-synching), and identify risks and opportunities to help organizations think about the future of deepfakes. Finally, we propose the R.E.A.L. framework to manage deepfake risks: Record original content to assure deniability, Expose deepfakes early, Advocate for legal protection and Leverage trust to counter credulity. Following these principles, we hope that our society can be more prepared to counter the deepfake tricks as we appreciate its treats.

Deepfakes: Trick or Treat?

Ian McCarthy

Research and practice have mostly focused on the “bright side” of social media, aiming to understand and help in leveraging the manifold opportunities afforded by this technology. However, it is increasingly observable that social media present enormous risks for individuals, communities, firms, and even the whole of society. Examples for this “dark side” of social media include cyberbullying, addictive use, trolling, online witch hunts, fake news, and privacy abuse. In this article, we aim to illustrate the multidimensionality of the dark side of social media and describe the related various undesirable outcomes. To do this, we adapt the established social media honeycomb framework to explain the dark side implications of each of the seven functional building blocks: conversations, sharing, presence, relationships, reputation, groups, and identity. On the basis of these reflections, we present a number of avenues for future research, so as to facilitate a better understanding and use of social media.

Social media? It’s serious! Understanding the dark side of social media

Ian McCarthy

Licensing speed: There has been much research interest in the speed of innovation, although few consistent findings have emerged. In this study, we unpack the innovation process and focus on the commercialization stage to examine two questions: Which licensor and patent characteristics determine the speed of licensing? How does the speed of licensing impact the royalties and lumpsum payments to licensors? We addressed these questions by proposing that licensing speed is influenced by variables for licensor prominence (size and experience), licensor knowledge structuration (technological depth, technological breadth and experience), and patent appeal (forward citations, scope and complexity). We predict and find that these variables work to increase the size, complexity and duration of the licensing-out task, while also allowing licensors to take their time to review, negotiate and select agreements with higher royalty rates. These findings are counter to arguments for a fast-paced innovation strategy, as it suggests that for the commercialization stage of the innovation process the relationship between licensing speed and licensor royalty rates rewards a ‘less haste, greater payoff approach.

The propensity and speed of technology licensing: at LUISS Guido Carli Univer...

Ian McCarthy

I use the steps in this presentation to: (i) test research ideas for research papers, (ii) shape research papers, and (iii) help draft the Introduction section of a research paper. For each step I draft one or two concise paragraphs. I then present and share these with co-authors, collaborators and colleagues to test the ideas and get feedback on how interesting and valid they are. I consider and work through these steps several times during the life of a research paper framed.

Seven steps for framing and testing a research paper

Ian McCarthy

Being a Business School Professor

Ian McCarthy

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