Overview of how shoppers are connecting the dots between the digital and physical worlds.

1. Faithful Friend. Trusty Scout

2. THE SAVVY SHOPPER AND THE
RISE OF THE SOCIAL ECONOMY

3. THEPHYSICALANDDIGITAL BATTLE
FORCONSUMERSRAGESON.
CONSUMERBEHAVIOURISCHANGING
SOFASTANDSOOFTENTHATBRANDS
ANDAGENCIESSTRUGGLETOKEEP
UP.

4. THEGAPBETWEENTHELIVEENVIRONMENTANDTHE
DIGITALENVIRONMENTISBECOMINGMOREANDMORE
BLURRED.
HENCETHERISEOF‘PHYGITAL’MARKETING.

5. THE CONSUMER IS SHARPER THAN EVER AND
MORE DEMANDING THAN EVER.
CONTEXT IS KING!

6. SOCIAL IS NO LONGER A “ME TOO”
CHANNEL FOR BRANDS, BRANDS CAN NO
LONGER AFFORD THE RISK OF PITHY
CONTENT POSTING.

7. SOCIAL MEDIA NEEDS PURPOSE, SOCIAL
MEDIA DATA IS DRIVING A SEISMIC SHIFT
IN VALUE, AND BRANDS ARE INVESTING
HEAVILY IN DATA LISTENING.

8. THE MORE THE CONSUMER BAFFLES US
WITH THEIR EVER CHANGING
BEHAVIOURS.
THE MORE IMPORTANT DATA BECOMES.

9. INCREASINGLY, DATA IS DRIVING SOCIAL
CAMPAIGNS, CREATIVITY BORN OUT OF
DATA INSIGHT IS GIVING SOCIAL MEDIA
MORE PURPOSE.

10. ASTECHNOLOGYBECOMESMOREANDMOREACCEPTEDAND
DEMANDEDINEVERYDAYLIFE.
CONSUMERSARETAKINGMORECONTROLOFTHEPURCHASE
MOMENT.
THEYBUYWHENTHEYWANT,WHERETHEYWANT!

11. THEREFORE…IFYOUDON’THAVEA
MULTI–PLATFORMSALESSTRATEGY...
THENFRANKLY...
YOUDON’TACTUALLYHAVEASALESSTRATEGY!

12. THEBRANDSTHATAREONPOINTANDTAKINGNOTICEARESTARTINGTOSEE
SOMANYMOREOPPORTUNITIESTOENGAGETODAYSMEDIASAVVY
CONSUMERS.
THEYAREADAPTINGTHEIRENGAGEMENTSTRATEGY.
THEYARETAKINGA‘PHYGITAL’APPROACH.

14. PLEASE, PLEASE ASSUME NOTHING!

15. THE MORE DIGITAL WE BECOME THE MORE DATA ABOUT OUR
LIVES AND OUR CONSUMPTION CHOICES BECOMES AVAILABLE.
HOWEVER, DATA IS NOT WHAT IT USED TO BE, TRADITIONAL
DEMOGRAPHIC PROFILING IS BECOMING DEFUNCT.

16. THE MORE THE BRAND LEARNS THROUGH DATA,
RESEARCH AND INSIGHT…
THE MORE THE CONSUMER BAFFLES US WITH THEIR
EVER CHANGING BEHAVIOURS.

17. THE TRADITIONAL APPROACH TO CONSUMER PROFILING
IS FLAWED.
DEMOGRAPHIC NEEDS TO SHIFT
TO
PSYCHOGRAPHIC.

18. “Psychographic segmentation involves dividing your market into
segments based upon different personality traits, values,
attitudes, interests, and lifestyles of consumers. This
segmentation is advantageous because it allows you to engage
in product design and marketing in a focused manner”.

19. UNDERSTANDING INFLUENCE AND PASSION ARE THE KEY TO
ENGAGEMENT AND DEEPER RELATIONSHIPS WHICH IN TURN
(SHOULD) EQUAL REPEAT BUSINESS.
THINKING ABOUT YOUR CONSUMER AT ALL PHASES OF THE PRODUCT
OR SERVICE DEVELOPMENT IS A MORE FOCUSED SOLUTION.

20. WE’VE ALL HEARD IT AND WE’VE ALL SAID IT…
“YOUR BRAND IS NO LONGER WHAT YOU SAY IT IS,
ITS WHAT THE CONSUMER SAYS IT IS”

21. TODAY’SCONSUMERSWANTMOREANDTODAY’S CONSUMERSWANT
ITNOW!
THEYALSOWANTITPERSONALISEDANDRELEVANTTOTHEIR
LIFESTYLEANDTHEIRSCHEDULE.

22. WELIVEINATIME
WHENEVERYONE
WANTSTO
BEDESIRED.

23. WELIVEINATIMEWHENEVERYONE
WANTSTOBEINFLUENCEDANDTOBEAN
INFLUENCER.

24. TODAY’S CONSUMERS ARE TAKING MORE
AND MORE CONTROL OVER THEIR
CONSUMPTION AND EXPERIENCE CHOICES.

25. BRANDSNEEDTOENSURETHATSOCIALANDDIGITAL
AREFULLYINTEGRATEDINTOTHEIRRETAILSTRATEGY.

26.
TWITTER POWERED VENDING

27. ITSTIMETOEMBRACE‘PHYGITAL’MARKETING
LETSSEEHOWBENEFITHASEMBRACEDTHESHIFTINCONSUMER
BEHAVIOUR

28. 28

29. 29

32. Thank you.