2. 2
Objectives
⢠Share the outline and content of the Behavior-
Centered Programming Strategy
⢠Discuss the importance of BC Programming for
Campaigns
Behaviour Centered Programming: An Approach to Effective Behaviour Change
3. Behaviour Centered Programming: An Approach to Effective Behaviour Change
Snapshot: Behavior-Centered Programing
3
Im p le m e n t a t io n
M & E
S t r a t e g y a n d A c t iv it ie s
D e v e lo p m e n t
B e h a v io r a l A n a ly s is
( in c lu d in g f o r m a t iv e r e s e a r c h )
H e a lt h P r o b le m s
S itu a t io n a l A s s e s s m e n t
D e t a ile d P la n n in g
4. 4Behaviour Centered Programming: An Approach to Effective Behaviour Change
⢠Health problem identification
⢠Identification of the ideal behaviours
⢠Identification of various audience groups
⢠Identification of key behaviours
⢠Identification of current behaviors
⢠Identification of existing barriers
⢠Identification of existing facilitating factors
⢠Identification Improved sub-behavior (small doable)
Situational Assessment
5. 5Behaviour Centered Programming: An Approach to Effective Behaviour Change
1. Situational Assessment
Ideal Behaviours Key Behaviors Target Audiences
Health Problem___________________________________
8. 8
Behaviour Change Strategy
⢠Use research findings to define final behavioral
objectives for the behavior change program
⢠Use research findings to solidify choice of
audience groups for program implementation
Behaviour Centered Programming: An Approach to Effective Behaviour Change
9. 9Behaviour Centered Programming: An Approach to Effective Behaviour ChangeBehaviour Centered Programming: An Approach to Effective Behaviour Change
3. Program Definition
Program Goal Behavioral Objectives Final Target Audiences
10. 10Behaviour Centered Programming: An Approach to Effective Behaviour Change
4. Strategic Behavior Change Activities
Communication Training
Community
Mobilization/
Collective
Action
Commodity or
Technology
Advocacy Other
11. 11Behaviour Centered Programming: An Approach to Effective Behaviour Change
5. Communications Plan
Activity Material Audience
Result of
Using
Material
Primary
Message
Secondary
Message
Who/How
will material
be used?
12. 12
Implementation
⢠Partnership Planning
⢠Communication materials/job aids
⢠The creative brief:
⢠Logistics organizing
⢠Capacity building
⢠Potential challenge and plans for overcoming them
⢠Monitoring (Both of media and of activities)
Behaviour Centered Programming: An Approach to Effective Behaviour Change
13. 13Behaviour Centered Programming: An Approach to Effective Behaviour Change
6. Monitoring and Evaluation Plan
Key Results Indicators
When to
measure?
Who will
measure? What is
data source?
How will the
data be used?
Process &
Output
Outcome
Impact
(optional)