This document discusses agile development processes and how to build a successful startup company. It advocates for iterative development with rapid testing and adjustments based on user feedback. It recommends having a small, lean team with lightweight processes, embracing change, lowering costs of change, and hiring customers who share the company's vision. The document contrasts traditional hierarchical "orchestra" models with more flexible "jazz ensemble" approaches and notes how new media can be both rapid and visual with a strong evolving strategy.
10. we got real
Lower Your Cost of Change
Change Is Your Best Friend
Hire the Right Customers
Stay Lean
Meetings Are Toxic
Shrink Your Time
Actions Not Words
What’s The Big Idea?
Have An Enemy
Build Less
Test In The Wild
Rinse and Repeat
13. Conventional, linear development process
Big ideas, big bang launch, big budgets
measure
new
adjust
design big strategy
user
big strategy and build
research
Iterative, Agile, emergent development process
Micro-strategies, big insights, rapid iterations
insights
plan
plan adjust
design
design adjust
launch
launch A. Continue
plan
little strategy
measure
measure design insights
B. Try something else
launch
measure
little strategy little strategy
learning curve
learning curve
Nicked and adapted for Web from David Armano
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