1. INBOUND15
Getting Ink: Inbound Strategies
for Building Relationships with
Traditional Media Outlets and
Bloggers
@ScottKirsner, Columnist, Blogger & Editor
Boston Globe / Innovation Leader
2. My objectives:
1. You ask lots of questions, at any point
2. One of the most useful sessions you go to at INBOUND
3. I need volunteers willing to talk about challenges or
successes they’ve had in getting media coverage.
13. The pro tips:
• Building relationships before you need them
• Serving up story tips not related to your company
• Being a source on other stories
• How to follow up on an interview
14. Volunteers:
What challenges or problems have you run into trying to get
coverage?
What approaches have you used successfully?
What advice do you have?
