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Hexagon GeospatialVision, Mission and Strategy
Dublin Claudio Mingrino
25 September 2014VP, Executive Director EMEA
Hexagon Geospatial

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Who is Hexagon Geospatial
and why
Hexagon Geospatial

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REAL
World
Events
DIGITAL
World
Models
A constant flow
of information
fuses the Real World
(as is/as built)
with the Digital World
(as planned/
as designed)
SENSOR
Fusing the Real and Digital World
SOFTWARE
HEXAGON Advantage

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Hexagon Geospatial in the Hexagon Ecosystem
Intergraph SG&I
&
Government Solutions
Hexagon
Solutions
Hexagon
Geosystems
Partners
Hexagon
Geospatial

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Market Trends –Technology
1.Proliferation of point cloud elevation data. $5M USGS LiDARCollection and Management program.
2.Emergence of low-cost, high-fidelity micro-satellites (Planet Labs, SkyBoxImaging, Urthcast) orbiting the earth with a high frequency return rate to monitor change.
3.Increased emphasis on 3D for Analytics –not just visualization.
4.Adoption of UAS for local mapping initiatives in Mining, Agriculture, Forestry, Engineering Works.
5.Higher adoption of light weight ‘purpose built’ mobile and web apps coupled with content. Increasing adoption of crowd sourced data and ‘Spatial –Social Networks’ supporting the ‘Human Sensor’ concept.
6.Fusion of airborne + terrestrial data for asset inventory/management.
7.Wider adoption of integrated Business Intelligence (BI) and Geospatial technology

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Market Trends -Business
1.Satellite data providers selling information subscriptions
2.Google and Microsoft now selling geospatial data and platforms with simple GIS functionality.
3.Shift away from perpetual licenses and towards monthly subscription pricing.
4.Open data initiatives by Western Governments and/or INSPIRE initiative in the EU.
5.Cost of cloud storage and computing decreasing.
6.Emerging markets leap frogging desktop solutions and expanding directly with web and mobile solutions.
7.Ongoing privacy/security concerns with cloud based solution deployments

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> 1tablet in usein 2017billion(40% in EMEA)

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in 2020of CONNECTED SENSORSBillions

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every day,500,000,000,000,000,000bytes…that will generate2.5 EXABYTES2orTHOUSANDQUINTILLIONQUADRILLIONMILLIONTRILLIONBILLION

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Economic value of geospatial data could reach $700 billion/year by 2020 (McKinsey Global Institute)

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in 202083% MORE THAN A HALFof their IT transactions will be managed in “cloud computing” of IT Managers in EMEAhas declared that

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75% MAINTENANCEis devoted toof the TOTAL IT spendingUPGRADE& (West Europe)

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Global Trends. Therefore, CHANGE…
• Services-Oriented Architectures (SOA)
• Cloud Computing
• Mobility
• Social Networking
• Virtualization
• Sensors Integration
• Communication Convergency
SOA
Enterprise
Technology
Governance

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Change Drives the World

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We are Sensors, Problem Solvers and Solution Providers

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The Sense to See

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The Sense to Touch

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The Sense to Smell

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The Sense to Taste

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The Sense to Hear

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We Automatically Identify, Organize, Analyze and Decide

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We are 5D –Harnessing Change into Action

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Sensors ‘Sense’ and Collect Raw Content
Space
Air
Ground

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Software Identifies, Organizes, Processes and Analyzes Content

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We Decide and take Action

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Problems

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Too Much Data –Not Enough Information

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Analytics Are Not Providing Answers

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Challenge: Delivering Relevant Information that Makes Sense

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Geospatial Challenges Facing Our Industry
•Too much time passes from Change to Action –Not Smart
•We need to shorten the Geo-Information Lifecycle
•Automation is Required –Leverage Upstream Metadata and Multi-Source Content
•We need to address the Big Data Problem for Geospatial
•Management –Cataloging
•Storage Costs
•Delivery Speeds
•Streamline Analytics that communicate relevant information and answers
•Get Mobile
•Light Weight Apps
•Address Access Problems
•Content
•Apps

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Our Niche Areas Today
1.Data to Information Automation
2.Big Data Management
Cataloging
Compression
Delivery
3.Geospatial Analytics
Spatial Modeler & Query Tools
4.Solution Platforms
Smart Client + Portal + Mobile

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Today and Looking Forward
As an industry we need to do a better job of making sense of our dynamically changing world by combining sensors, with softwarefocused on providing solutionsthat work together in a Smart way.

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The Hexagon Geospatial Division Vision
To simply be the best geospatial software platform for ‘Making Sense’ of our dynamically changing world.
To Pioneer the Next Generation of Mapping

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Our Mission: To Transform and Be Transformed
Technology:
Shorten the Lifecycle from ‘Change’ to ‘Action’
Make it Easy
Make it Human
Make it Dynamic
Business:
Supporting you to redefine the Geospatial Industry and it’s underlying Economy

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Communicating the change

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HexGeoWiki–Documentation Collaboration
•Introduced in April
•Initially ERDAS Field Guide & ImageStationConcepts
•4,298 page views since launch

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Website –Blog –Social Network

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Focused Campaigns for the Customers (e.g.: Big Data Mgt)
Goal
•Provide advanced solutions for data compression, management and delivery
Value
•Extend the power and reach of your data
•Reduce pressure on IT infrastructure
Products
•ERDAS IMAGINE, ERDAS APOLLO, ECW SDK, ECW third party add-ons

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How We Will Get There -Strategy

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The Power of Transformation
Portfolio, Business and Industry Transformation

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#HxGNLIVE

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#HxGNLIVE

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#HxGNLIVE

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#HxGNLIVE

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Harnessing Change to Deliver Dynamic Information
Content
Satellite Data Providers
HGS Sensor Customers
Government
Software Platform
Hexagon Geospatial Division
Industry Solutions
SG&I
Hexagon Solutions Division
Distributors
Partners
Delivering
Information
& Solutions
That
Makes Sense
+
+
=

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Hexagon Smart Content Program

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Geospatial Content As a Service
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Image Content
Terrain Content
Feature Content
3D Content
Information Layers
CaaS
IaaS

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Status Quo -The Traditional Approach
•Geospatial technology genre’s created departmental silo’s that limited data use to a few.
•Limited information is made available.
•The time required to ‘turn the crank’ is slow, manual, and tedious and expensive.
•Difficult to scale.
•Start up investments are large

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GeoMediaSmart Client
GeoMediaWebMap
ERDAS APOLLO
Geospatial SDI
Geospatial Portal
Current Product Offerings
ERDAS IMAGINE
LPS
ImageStation
GeoMedia
Intergraph Mobile Alert
Intergraph Mobile Map Works

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#HxGNLIVE
PRODUCER
PROVIDER
PLATFORM
THE NEW GEOSPATIAL POWER PLATFORM

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POWER PORTFOLIOIntroducing a Simpler Approach

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Producer Suite: Subscription Pricing Model
Annual Subscription
Tiered Pricing Model
Targeted at Competitive Accounts
Wins:
New York DoT (Trans)
Ayres Associates (Engineering)
Woolpert(Commercial Mapping)
AeroNavData(Aviation)
Psomas(Engineering)
City of Ottawa (Local Gov’t)
Ministry Natural Resources (Gov’t)
Toronto Airports Authority (Aviation)
AtlisGeomatics(Engineering)
DND –Petawawa(Defense)

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Producer Suite: Deployed on the Cloud

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1000 Gb
400
Gb
50 Gb
1300
Gb
Uncompressed
Original
Numerically
LosslessCompression
ECW Visually
Lossless
Compression
ECW image compression:
•Instant storage savings
•Faster performance
•Full visual quality
Uncompressed
Original & Pyramids

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$ cost per month
$ 4,700
ECW
$ 82
$ 6,200
$ 4,600
Original with pyramids
… plus tile-cache 17 levels
… plus tile-cache 19 levels
Amazon S3 cloud storage cost comparison
•98% lower costs using ECW
•>$4.6k monthly saving
•Up to $73k annual saving
* Data generated using the Amazon S3 Cloud Calculator

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Provider Suite -SaaS

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Platform Suite –Smart Client Platform
Planning and Response Solution

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Platform Suite
Analytics Engine
Graphically &
Programmatically
Orchestrate
Workflows
Industry
Applications
+
=
Geospatial Platform Technologies
Core technology
Spatial Modeler SDK
Smart Client Workflow Manager
Web & Mobile SDKs

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Together we will Generate Power
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#HxGNLIVE
NATURAL RESOURCES
URBAN PLANNING
PUBLIC SAFETY
UTILITIES
AGRICULTURE
FORESTRY
MINING
TRANSPORTATION
NATURAL RESOURCES
AGRICULTURE
SECURITY
FORESTRY
MINING
TRANSPORTATION
SECURITY
PUBLIC SAFETY
MINING
UTILITIES
SECURITY
URBAN PLANNING
PUBLIC SAFETY
FORESTRY
UTILITIES
TRANSPORTATION
SECURITY
AGRICULTURE
MINING
URBAN PLANNING
PUBLIC SAFETY
UTILITIES
URBAN PLANNING
PUBLIC SAFETY
UTILITIES
NATURAL RESOURCES
URBAN PLANNING
FORESTRY
TRANSPORTATION
NATURAL RESOURCES
AGRICULTURE
TRANSPORTATION
NATURAL RESOURCES
FORESTRY
SECURITY
AGRICULTURE
MINING

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Thank You