Presented by Su Kahumbu at the ILRI Livestock live talk seminar, Nairobi, 11 December 2012

1. ILRI Livestock live talk seminar
Nairobi, 11 December 2012
Livestock and Mobile Technology
Su Kahumbu
su@greendreams.co.ke

2. Today, almost one billion people are suffering
from malnutrition and 70% of the poor in
developing countries live in rural areas. This is
largely attributed to unsustainable agricultural/
environmental practices, weak nexus between
science and policies as well as incoherent national
policies.
World Agricultural Report IAASTD

4. More than one in four Africans - 218 million
undernourished.

5. Current solutions deliver short
term increased productivity at the
expense of sustainable
ecosystems
Resulting in dependence on expensive
inputs, fertilizers, adapted and
modified seeds

6. Who is a farmer?

7. Mechanized Manual
Industrialized Small Scale
Subsidized Unsupported
Produces
80% of
Kenyas’ food

8. Weather
Poor soils
Poor storage
Poor prices
Poor
infrastructure
Poor
extension
Expensive risks
inputs
Instability
Insecurity
Lack of
knowledge
Climate Change

13. Biovision Foundation
TOF Magazine
iTof Centers
TOF Radio
Infonet platform
www.infonet-biovision.org

14. Knowledge
Markets
Finance

16. SEXY!

17. Kenya has 80% mobile phone penetration
In the ages 20-29 over 100% penetration
700 Million mobile phones in Africa

18. Agricultural information platform accessed
primarily via mobile phone

19. Core objectives of increasing
farmer productivity through
increased knowledge

20. iCow Pipe
Virtual
Vets, QA &
Technical
Farmers
Customer Care
Agri Stakeholders
TO
CK
PRO DUC ER S
’A
S
iCow Features
S
1. Kalenda
SO
I VE
C IA
KENYA L
TION
2. Vetenari
3. Mashauri
4. Soko
5. Sauti
6. Videos

22. Farmer Profile
1-2 acres of land
2-3 cows
20% women

23. Silas-Embu-June 23rd Ashford-Tharaka Nithi-June11th
+ 7lt + 4lt
Ksh 6,750 Ksh 3,600
Mashauri

24. Soko
Rotich Luke
Ksh 80,000
Nakuru 121 km , 1.5 hrs Baringo
Sammy Mutai
Ksh 100,000
Ksh 105,000
Kericho 76km, 1 hr Bomet

25. Gitau Ruchu 10 lt @ 200 bob
Thika Nairobi
8k Monthly

26. Vetenari
Muthoni Nyeri
Ksh 1,000,000
Dec 14th 2011 Dec 28th 2011

27. Dr ABC in
Sultan
Hamud
Mary Mary’s Friend
Machakos Sultan Hamud

28. Other gains
• Reduced calf mortality
• Feed conservation
• Fodder Production
• Reduced veterinary costs
• Healthier animals

29. Sauti
April 10th

33. Knowledgeable Farmers
42 counties 42,000

34. Su Kahumbu Stephanou | TED Fellow | Green Dreams TECH Ltd
www.iCow.co.ke.