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IRJCL Vol.02 Issue-06, (June, 2015) ISSN: 2349-705X
International Research Journal of Commerce and Law (Impact Factor- 2.915)
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories
International Research Journal of Commerce and Law
http://www.ijmr.net.in email id- irjmss@gmail.com Page 8
HUMAN RESOURCE MANAGEMENT CHALLENGES AND TECHNIQUES TO OVERCOME THEM
NAVEEN
DEPARTMENT OF COMMERCE
GOVT PG COLLEGE JIND
PRITI
DEPARTMENT OF COMMERCE
GOVT PG COLLEGE JIND
ABSTRACT
This paper analysis the various challenges which are emerging in the field of HRM. The managers today
face a whole new array of changes like globalization, technological advances and changes in political and
legal environment changes in Information technology. This has lead to a paradigm shift in the of roles
professional personnel. The great challenge of HRM is to attract, retain and nurture talented employees.
This paper also analysis how to overcome with these challenges. These challenges can overcome
through cross cultural training, technological and informational training of HR people and motivation of
employees through various techniques.
KEY-WORDS: HRM techniques, environment changes, organisational climate, performance standards.
OBJECTIVE OF PAPER- To study the details of emerging challenges To find out the various methods and
techniques through which HR can overcome the challenges of present business scenario
METHODOLOGY- All data is secondary collected from books, notes.
IRJCL Vol.02 Issue-06, (June, 2015) ISSN: 2349-705X
International Research Journal of Commerce and Law (Impact Factor- 2.915)
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories
International Research Journal of Commerce and Law
http://www.ijmr.net.in email id- irjmss@gmail.com Page 9
INTRODUCTION
HR managers are facing many challenges in present business scenario like Globalization workforce
diversity, technological advances and changes in political and legal environment change in information
technology. All these challenges increase the pressure on HR managers to attract, retain and nurture
talented employee. HR professional can’t ignore these challenges rather they ought to be line to design
and execute innovative mechanisms of developing skills and competencies of human resources to
prepare them to accept the emerging challenges.
CHALLENGES OF HRM IN MODERN MANAGEMENT
 Globalization
At a political and economic level, globalization is the process of denationalization of markets,
politics and legal systems i.e. the use of the so-called global economy. Globalization refers to an
extension beyond national borders of the same market forces that have operated for centuries
at all levels of human economic activity. It means that world trade and financial markets are
becoming more integrated .Growing internationalization of business has its impact on HRM in
terms of problems of unfamiliar laws, languages, practices, competitions, attitudes,
management styles, work ethics etc. HR managers have a challenge to deal with more
functions, more heterogeneous functions and more involvement in employee’s personal life.
IRJCL Vol.02 Issue-06, (June, 2015) ISSN: 2349-705X
International Research Journal of Commerce and Law (Impact Factor- 2.915)
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories
International Research Journal of Commerce and Law
http://www.ijmr.net.in email id- irjmss@gmail.com Page 10
 Workforce Diversity
According to Thomas (1992), dimensions of workplace diversity include, but are not limited to:
age, ethnicity, ancestry, gender, physical abilities/qualities, race, sexual orientation, educational
background, geographic location, income, marital status, military experience, religious beliefs,
parental status, and work experience. The future success of any organizations relies on the
ability to manage a diverse body of talent that can bring innovative ideas, perspectives and
views to their work. The challenge and problems faced of workplace diversity can be turned
into a strategic organizational asset if an organization is able to capitalize on this melting pot of
diverse talents. With the mixture of talents of diverse cultural backgrounds, genders, ages and
lifestyles, an organization can respond to business opportunities more rapidly and creatively,
especially in the global arena, which must be one of the important organizational goals to be
attained. More importantly, if the organizational environment does not support diversity
broadly, one risks losing talent to competitors. This is especially true for multinational
companies (MNCs) who have operations on a global scale and employ people of different
countries, ethical and cultural backgrounds. Thus, a HR manager needs to be mindful and may
employ a Think Global, Act Local approach in most circumstances. With a population of only
four million people and the nations strive towards high technology and knowledge-based
economy; foreign talents are lured to share their expertise in these areas. Thus, many local HR
managers have to undergo cultural-based Human Resource Management training to further
their abilities to motivate a group of professional that are highly qualified but culturally diverse.
Furthermore, the HR professional must assure the local professionals that these foreign talents
are not a threat to their career advancement. In many ways, the effectiveness of workplace
diversity management is dependent on the skilful balancing act of the HR manager.
 Technological advancement
There is a challenging task of adapting workplace to rapid technological changes which
influence the nature of work and generate obsolescence Advanced technology has tended to
reduce the number of jobs that require little skill and to increase the number of jobs that
require considerable skill, a shift we refer to as moving from touch labour to knowledge work..
There is new-new working technology. In this situation organizations have to change it
technology. New technology creates unemployment and in other hand, there comes scarcity of
skilled manpower. Like this, technological change brings difficulties and challenges in
organization.
 Changes in political and legal environment
Changes in political and legal environment means changes in political parties and rules
regulation due to which new laws are come and you have to follow all laws while doing
business. Many changes taking place in the legal and political framework within which the
industrial relation system in the country is now functioning. It is the duty of human resource
and industrial relations executives to fully examine the implication, of these changes and brings
about necessary adjustment within the organization so that later utilization of human resource
IRJCL Vol.02 Issue-06, (June, 2015) ISSN: 2349-705X
International Research Journal of Commerce and Law (Impact Factor- 2.915)
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories
International Research Journal of Commerce and Law
http://www.ijmr.net.in email id- irjmss@gmail.com Page 11
can be achieved. It is the responsibility of Human Resource manager to anticipate the changes
and prepare organization to face them without any breakdown in its normal functioning
 Changes in the Economic Environment
This includes examination of the impact of a number of factors on production. Some of the key
factors are the scarcity of raw materials and other inputs including power and electricity,
encouragement of the culture of consumerism, increasing consumer awareness and demand
for quality products, continuing upward trend in the inflationary pressures with decrease in the
purchasing power of rupee and its spiralling effects in the ever increasing aspirations of workers
for higher wages and other material benefits and mounting costs on the employee welfare and
other benefits. In an inflationary economy, the resources tend to become scarce and the costs
of machine, materials and labour multiply. These push up the capital and running costs.
 Revolution in Information Technology
Information technology has influenced HRM through human resources information systems
(HRIS) that streamline the processing of data and make employee information more readily
available to managers. More recently. there has been and in the future there will be impact of
revolutionary computerized information system in the management it covers two primary areas
Application of computer in the managerial decision making process
1. Use of electronic computers managerial decision making process
2. In future computerized information system will have increasing impact at the coordinate and
strategic levels of organization
 Mobility of Professional Personnel
One of the interesting facts will be increase in the mobility of various managerial and
professional personnel between the organizations. As individual develop greater technical and
professional expertise, their services will be greater demand by organization in the
environment.
STEPS TO OVERCOME THESE PROBLEMS AND CHALLENGES-
 Cross cultural training of HR personnel so that they understand other cultural people
 Motivate Professional personnel more and more so that do not change organization
more frequently financial motivation is not always required you can motivate through
non-financial motivation like encouragement, training of employee, job satisfaction
IRJCL Vol.02 Issue-06, (June, 2015) ISSN: 2349-705X
International Research Journal of Commerce and Law (Impact Factor- 2.915)
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories
International Research Journal of Commerce and Law
http://www.ijmr.net.in email id- irjmss@gmail.com Page 12
 HR should adopt the change at internet speed.
 Shifting HR strategy with changing economy – strategy of HR should be agile, capable of
flexing and adaptive to changes in the economy.
 Technical changes in the workplace often require the implementation of additional
training for workers. As training and development is generally the realm of the HR
department, this creates yet another challenge for human resource managers. HR must
first determine what training is necessary and then implement training measures to
ensure all workers can keep up with technical changes. Human resource managers
must also determine when it may train existing employees, and when it must search for
new workers to fill technical positions within the organization
 Training of HRIS – Human resource information system should be given to the HR
managers or HR professional so that they can overcome Information Technology
challenges.
 Proper performance evaluation system and proper career development plans should be
used in the organization to reduce professional mobility.
Result In present scenario HR is facing various challenges like globalization; workforce
diversity etc. HR people can overcome these challenges through cross cultural training,
motivation of employee, technological and information technological training Due to all
these challenges it is very difficult for HR people to retain, attract and nurture talented
employee. But it can be possible from motivational techniques, HR executives cannot
motivate employee from only financial techniques but they can motivate from non-
financial techniques.
Conclusion
To conclude that it can be said that HR practice is becoming more and more challenging day by day,
they have to face lot of problems like retention, attraction of employee, dealing with different cultural
people, managing work force diversity, technological and informational changes to overcome with these
challenges training (Cross cultural training and technological and informational training) is necessary of
HR people. To reduce mobility of professional personnel HR people have to motivate them from
monetary and non-monetary techniques. Proper performance evaluation system and proper career
development plans should be used in the organization to reduce professional mobility.
IRJCL Vol.02 Issue-06, (June, 2015) ISSN: 2349-705X
International Research Journal of Commerce and Law (Impact Factor- 2.915)
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories
International Research Journal of Commerce and Law
http://www.ijmr.net.in email id- irjmss@gmail.com Page 13
REFERENCES
Anton, J. (1996), Customer Relationship Management: Making Hard Decisions with Soft Numbers,
Prentice-Hall, New Jersey.
Beckett-Camarata, E.J., Camarata, M.R., and Barker, R.T. (1998), integrating internal and external
customer relationships through relationship management.
A strategic response to a changing global environment, Journal of Business Research.
IT are from Mars, and marketing are from Venus, Direct Marketing, 61(5), 52-54 Berkley, B.J. and
Gutpa.
A Improving service quality with information technology, International Journal of Information
Management, 14(2), 109-121 Berry, L.L. (1983), Relationship marketing .
In L.L. Berry, G.L. Shostack and G.D. Upah (eds), Perspectives in Services Marketing, American Marketing
Association, Chicago Ill Bessen, J.
Riding the marketing information wave, Harvard Business Review, 71(5), 150-160 Computer Sciences
Corporation, (1999), Deploying Systems at the Customer Interface: Future Trends in Customer
Relationship Management, Technology Study Tour Report, CSC Computer Sciences Corporation,
Farnborough.
Computer Sciences Corporation, (1998), Deploying systems at the customer interface Foundation
Operational Excellence Report, CSC Computer Sciences Corporation, Farnborough.
Couldwell, C. (1999), Loyalty bonuses, Marketing Week, February 18th
Curley, B. (1999), Profiting from
the relationship, Insurance & Technology, 24(3), 34-38 Dawes, J. and Rowley, J. (1998), Enhancing the
customer experience: contributions from
information technology, Management Decision, 36(5), 350-357
Dorman, J. and Hasan, M. Turning lead into gold, Bank Marketing, 28(11), 28-32. Ford, D.
Understanding Business Markets, London, Academic Press. Hagel, J. and Sacconaghi, A.M.
Who will benefit from virtual information, TheMcKinsey Quarterly, 3, 22-37 Hammer, M. and Champy, J.
(1993), Reengineering the corporation, New York,
HarperBusiness. Hammer, M. and Champy, J.
Reengineering the corporation – a manifesto forbusiness revolution, Nicholas Brealey Publishing,
London.
The use of information technology to
support relationship management – strategic, organizational, and technological issues,
Proceedings of the 15th Annual IMP Conference, University College, Dublin.
IRJCL Vol.02 Issue-06, (June, 2015) ISSN: 2349-705X
International Research Journal of Commerce and Law (Impact Factor- 2.915)
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories
International Research Journal of Commerce and Law
http://www.ijmr.net.in email id- irjmss@gmail.com Page 14

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HUMAN RESOURCE MANAGEMENT CHALLENGES AND TECHNIQUES TO OVERCOME THEM

  • 1. IRJCL Vol.02 Issue-06, (June, 2015) ISSN: 2349-705X International Research Journal of Commerce and Law (Impact Factor- 2.915) A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories International Research Journal of Commerce and Law http://www.ijmr.net.in email id- irjmss@gmail.com Page 8 HUMAN RESOURCE MANAGEMENT CHALLENGES AND TECHNIQUES TO OVERCOME THEM NAVEEN DEPARTMENT OF COMMERCE GOVT PG COLLEGE JIND PRITI DEPARTMENT OF COMMERCE GOVT PG COLLEGE JIND ABSTRACT This paper analysis the various challenges which are emerging in the field of HRM. The managers today face a whole new array of changes like globalization, technological advances and changes in political and legal environment changes in Information technology. This has lead to a paradigm shift in the of roles professional personnel. The great challenge of HRM is to attract, retain and nurture talented employees. This paper also analysis how to overcome with these challenges. These challenges can overcome through cross cultural training, technological and informational training of HR people and motivation of employees through various techniques. KEY-WORDS: HRM techniques, environment changes, organisational climate, performance standards. OBJECTIVE OF PAPER- To study the details of emerging challenges To find out the various methods and techniques through which HR can overcome the challenges of present business scenario METHODOLOGY- All data is secondary collected from books, notes.
  • 2. IRJCL Vol.02 Issue-06, (June, 2015) ISSN: 2349-705X International Research Journal of Commerce and Law (Impact Factor- 2.915) A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories International Research Journal of Commerce and Law http://www.ijmr.net.in email id- irjmss@gmail.com Page 9 INTRODUCTION HR managers are facing many challenges in present business scenario like Globalization workforce diversity, technological advances and changes in political and legal environment change in information technology. All these challenges increase the pressure on HR managers to attract, retain and nurture talented employee. HR professional can’t ignore these challenges rather they ought to be line to design and execute innovative mechanisms of developing skills and competencies of human resources to prepare them to accept the emerging challenges. CHALLENGES OF HRM IN MODERN MANAGEMENT  Globalization At a political and economic level, globalization is the process of denationalization of markets, politics and legal systems i.e. the use of the so-called global economy. Globalization refers to an extension beyond national borders of the same market forces that have operated for centuries at all levels of human economic activity. It means that world trade and financial markets are becoming more integrated .Growing internationalization of business has its impact on HRM in terms of problems of unfamiliar laws, languages, practices, competitions, attitudes, management styles, work ethics etc. HR managers have a challenge to deal with more functions, more heterogeneous functions and more involvement in employee’s personal life.
  • 3. IRJCL Vol.02 Issue-06, (June, 2015) ISSN: 2349-705X International Research Journal of Commerce and Law (Impact Factor- 2.915) A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories International Research Journal of Commerce and Law http://www.ijmr.net.in email id- irjmss@gmail.com Page 10  Workforce Diversity According to Thomas (1992), dimensions of workplace diversity include, but are not limited to: age, ethnicity, ancestry, gender, physical abilities/qualities, race, sexual orientation, educational background, geographic location, income, marital status, military experience, religious beliefs, parental status, and work experience. The future success of any organizations relies on the ability to manage a diverse body of talent that can bring innovative ideas, perspectives and views to their work. The challenge and problems faced of workplace diversity can be turned into a strategic organizational asset if an organization is able to capitalize on this melting pot of diverse talents. With the mixture of talents of diverse cultural backgrounds, genders, ages and lifestyles, an organization can respond to business opportunities more rapidly and creatively, especially in the global arena, which must be one of the important organizational goals to be attained. More importantly, if the organizational environment does not support diversity broadly, one risks losing talent to competitors. This is especially true for multinational companies (MNCs) who have operations on a global scale and employ people of different countries, ethical and cultural backgrounds. Thus, a HR manager needs to be mindful and may employ a Think Global, Act Local approach in most circumstances. With a population of only four million people and the nations strive towards high technology and knowledge-based economy; foreign talents are lured to share their expertise in these areas. Thus, many local HR managers have to undergo cultural-based Human Resource Management training to further their abilities to motivate a group of professional that are highly qualified but culturally diverse. Furthermore, the HR professional must assure the local professionals that these foreign talents are not a threat to their career advancement. In many ways, the effectiveness of workplace diversity management is dependent on the skilful balancing act of the HR manager.  Technological advancement There is a challenging task of adapting workplace to rapid technological changes which influence the nature of work and generate obsolescence Advanced technology has tended to reduce the number of jobs that require little skill and to increase the number of jobs that require considerable skill, a shift we refer to as moving from touch labour to knowledge work.. There is new-new working technology. In this situation organizations have to change it technology. New technology creates unemployment and in other hand, there comes scarcity of skilled manpower. Like this, technological change brings difficulties and challenges in organization.  Changes in political and legal environment Changes in political and legal environment means changes in political parties and rules regulation due to which new laws are come and you have to follow all laws while doing business. Many changes taking place in the legal and political framework within which the industrial relation system in the country is now functioning. It is the duty of human resource and industrial relations executives to fully examine the implication, of these changes and brings about necessary adjustment within the organization so that later utilization of human resource
  • 4. IRJCL Vol.02 Issue-06, (June, 2015) ISSN: 2349-705X International Research Journal of Commerce and Law (Impact Factor- 2.915) A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories International Research Journal of Commerce and Law http://www.ijmr.net.in email id- irjmss@gmail.com Page 11 can be achieved. It is the responsibility of Human Resource manager to anticipate the changes and prepare organization to face them without any breakdown in its normal functioning  Changes in the Economic Environment This includes examination of the impact of a number of factors on production. Some of the key factors are the scarcity of raw materials and other inputs including power and electricity, encouragement of the culture of consumerism, increasing consumer awareness and demand for quality products, continuing upward trend in the inflationary pressures with decrease in the purchasing power of rupee and its spiralling effects in the ever increasing aspirations of workers for higher wages and other material benefits and mounting costs on the employee welfare and other benefits. In an inflationary economy, the resources tend to become scarce and the costs of machine, materials and labour multiply. These push up the capital and running costs.  Revolution in Information Technology Information technology has influenced HRM through human resources information systems (HRIS) that streamline the processing of data and make employee information more readily available to managers. More recently. there has been and in the future there will be impact of revolutionary computerized information system in the management it covers two primary areas Application of computer in the managerial decision making process 1. Use of electronic computers managerial decision making process 2. In future computerized information system will have increasing impact at the coordinate and strategic levels of organization  Mobility of Professional Personnel One of the interesting facts will be increase in the mobility of various managerial and professional personnel between the organizations. As individual develop greater technical and professional expertise, their services will be greater demand by organization in the environment. STEPS TO OVERCOME THESE PROBLEMS AND CHALLENGES-  Cross cultural training of HR personnel so that they understand other cultural people  Motivate Professional personnel more and more so that do not change organization more frequently financial motivation is not always required you can motivate through non-financial motivation like encouragement, training of employee, job satisfaction
  • 5. IRJCL Vol.02 Issue-06, (June, 2015) ISSN: 2349-705X International Research Journal of Commerce and Law (Impact Factor- 2.915) A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories International Research Journal of Commerce and Law http://www.ijmr.net.in email id- irjmss@gmail.com Page 12  HR should adopt the change at internet speed.  Shifting HR strategy with changing economy – strategy of HR should be agile, capable of flexing and adaptive to changes in the economy.  Technical changes in the workplace often require the implementation of additional training for workers. As training and development is generally the realm of the HR department, this creates yet another challenge for human resource managers. HR must first determine what training is necessary and then implement training measures to ensure all workers can keep up with technical changes. Human resource managers must also determine when it may train existing employees, and when it must search for new workers to fill technical positions within the organization  Training of HRIS – Human resource information system should be given to the HR managers or HR professional so that they can overcome Information Technology challenges.  Proper performance evaluation system and proper career development plans should be used in the organization to reduce professional mobility. Result In present scenario HR is facing various challenges like globalization; workforce diversity etc. HR people can overcome these challenges through cross cultural training, motivation of employee, technological and information technological training Due to all these challenges it is very difficult for HR people to retain, attract and nurture talented employee. But it can be possible from motivational techniques, HR executives cannot motivate employee from only financial techniques but they can motivate from non- financial techniques. Conclusion To conclude that it can be said that HR practice is becoming more and more challenging day by day, they have to face lot of problems like retention, attraction of employee, dealing with different cultural people, managing work force diversity, technological and informational changes to overcome with these challenges training (Cross cultural training and technological and informational training) is necessary of HR people. To reduce mobility of professional personnel HR people have to motivate them from monetary and non-monetary techniques. Proper performance evaluation system and proper career development plans should be used in the organization to reduce professional mobility.
  • 6. IRJCL Vol.02 Issue-06, (June, 2015) ISSN: 2349-705X International Research Journal of Commerce and Law (Impact Factor- 2.915) A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories International Research Journal of Commerce and Law http://www.ijmr.net.in email id- irjmss@gmail.com Page 13 REFERENCES Anton, J. (1996), Customer Relationship Management: Making Hard Decisions with Soft Numbers, Prentice-Hall, New Jersey. Beckett-Camarata, E.J., Camarata, M.R., and Barker, R.T. (1998), integrating internal and external customer relationships through relationship management. A strategic response to a changing global environment, Journal of Business Research. IT are from Mars, and marketing are from Venus, Direct Marketing, 61(5), 52-54 Berkley, B.J. and Gutpa. A Improving service quality with information technology, International Journal of Information Management, 14(2), 109-121 Berry, L.L. (1983), Relationship marketing . In L.L. Berry, G.L. Shostack and G.D. Upah (eds), Perspectives in Services Marketing, American Marketing Association, Chicago Ill Bessen, J. Riding the marketing information wave, Harvard Business Review, 71(5), 150-160 Computer Sciences Corporation, (1999), Deploying Systems at the Customer Interface: Future Trends in Customer Relationship Management, Technology Study Tour Report, CSC Computer Sciences Corporation, Farnborough. Computer Sciences Corporation, (1998), Deploying systems at the customer interface Foundation Operational Excellence Report, CSC Computer Sciences Corporation, Farnborough. Couldwell, C. (1999), Loyalty bonuses, Marketing Week, February 18th Curley, B. (1999), Profiting from the relationship, Insurance & Technology, 24(3), 34-38 Dawes, J. and Rowley, J. (1998), Enhancing the customer experience: contributions from information technology, Management Decision, 36(5), 350-357 Dorman, J. and Hasan, M. Turning lead into gold, Bank Marketing, 28(11), 28-32. Ford, D. Understanding Business Markets, London, Academic Press. Hagel, J. and Sacconaghi, A.M. Who will benefit from virtual information, TheMcKinsey Quarterly, 3, 22-37 Hammer, M. and Champy, J. (1993), Reengineering the corporation, New York, HarperBusiness. Hammer, M. and Champy, J. Reengineering the corporation – a manifesto forbusiness revolution, Nicholas Brealey Publishing, London. The use of information technology to support relationship management – strategic, organizational, and technological issues, Proceedings of the 15th Annual IMP Conference, University College, Dublin.
  • 7. IRJCL Vol.02 Issue-06, (June, 2015) ISSN: 2349-705X International Research Journal of Commerce and Law (Impact Factor- 2.915) A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories International Research Journal of Commerce and Law http://www.ijmr.net.in email id- irjmss@gmail.com Page 14