Intro for ARIFU

1. Company Overview

2. Arifu is an East African social enterprise
placing information and opportunity in the
palm of everyone’s hands.
The Arifu chatbot - with its basic-phone
compatibility and content marketplace -
enables personalized advisory services
that makes learning free and relevant
while generating valuable insights and
analytics for partners.
Arifu launched in March 2015 and has
grown to provide learning to over 1
million learners in Kenya, Zambia,
Tanzania, Rwanda and Nigeria.
ARIFU

3. Available without
airtime or internet
Interactive,
narrative-based and
engaging content
Personalized learning
paths based on
segmentation
Hi! It's ARIFU. Reply
with a number to learn
for FREE how to:
1. Grow my money
2. Build my business
3. Increase my yields
4. Products
5. Tell friends
Different topics to suit
all your learning
needs
Available on any type
of phone
DEMO
LEARNEREXPERIENCE

4. Analytics
Disaggregated and
downloadable data
based on learner
profiles
Location
View where your users
are located on our heat
maps
Engagement
Measure preferences
and interests by level of
engagement
Learner profile
Learn more about your
users through their
individual profiles
Knowledge Score
See how your users’
learning changes over time
PARTNERDASHBOARD

5. Step 1 Step 2 Step 3
Design Content Deliver Content Get Insights
SERVICES

6. Fertilizer Recommendation Example:
The flow diagram shows a sample learner journey
for a farmer requesting a fertilizer
recommendation.
It shows how farmers’ inputs will be used to
generate a recommendation.
USECASES

7. No. User Case Recommendation given
1 Fertilizer recommendation Recommendation on fertilizers to use and the total estimated cost
2 Best planting practice (PP) Give the best tillage recommendations
3 Scheduled planting Gives the recommended planting and harvest dates
4 Intercropping
recommendation
Recommendations on cassava-maize intercropping
USECASES

8. Let’s place information and opportunity in reach
of everyone.
How do I get in touch?
Send an email to
martina@arifu.com