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Elements of corporate identity for think-tanks

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IDIS Viitorul
IDIS Viitorul
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Elements of corporate identity for think-tanks Laura BOHANŢOV Public Relations Coordinator Case study : Brandbook of IDIS “Viitorul” , leading Moldovan think-tank
What is corporate identity? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Strategi s to construct the corporate identity ,[object Object],[object Object],[object Object]
Which strategy fits a think-tank? ,[object Object],[object Object],[object Object]
What is a brandbook (corporate identity book)? ,[object Object],[object Object],[object Object]
Do we need a brandbook ? Costs and benefits ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Brandbook – fashion or necessity? ,[object Object],[object Object]
Tips for a good specification ,[object Object],[object Object],[object Object],[object Object],[object Object]
Goals of a brandbook ,[object Object],[object Object],[object Object],The key of success in promoting a brand depends on the consequence in implementing its brandbook .
Element s of a brandbook. Restrictive model (1) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Element s of a brandbook. Restrictive model (2) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Element s of a brandbook. Extensive model ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank you for attention .

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Elements of corporate identity for think-tanks

  • 1. Elements of corporate identity for think-tanks Laura BOHANŢOV Public Relations Coordinator Case study : Brandbook of IDIS “Viitorul” , leading Moldovan think-tank
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  • 13. Thank you for attention .