Results of a study of 140 largest P

1. Presentations: an undervalued
Poland, Autumn 2013
investor
relations
tool
Piotr Biernacki

2. #investor relations
#presentations
#design
Founder @

3. We’ve done a study
of 140 companies listed
on the Warsaw Stock
Exchange
All companies of the WIG20, mWIG40 and sWIG80 indices (of over a total of 400+
companies listed on the WSE)
The study and analysis were executed by Piotr Biernacki and Marcin Piechota (see last slide
for further detail)

4. Half of companies doesn’t publish
presentations in English...
4
WIG20 mWIG40 sWIG80
35%
70%
90%
53%
What percentage of companies publishes investor presentations in English on their
websites?

5. ... neither in Polish
5
WIG20 mWIG40 sWIG80
38%
68%
85%
53%
What percentage of companies publishes investor presentations in Polish on their
websites?

6. If we somehow publish
any presentations, then...

7. We prepare presentations only at
financial results disclosure
7
WIG20 mWIG40 sWIG80
3,5
3,1
4,0
0,21,10,6
4,1
4,6
4,2
3,7
3,5
0,6
Fin. results presentations
Other presentations
All presentations
How many presentations has a company published in 2012? How many of them
related to financial results and how many to other corporate issues?

8. Large caps prepare longer, but lighter
presentations
8
WIG20 mWIG40 sWIG80
2326
32
26
max: 58
1,40MB 1,59MB 1,89MB
1,67MB
max: 16,20MB
How many slides counts the latest financial results presentations and how much
does it weight (in MB)?

9. We try not to get sued...
9
WIG20 mWIG40 sWIG80
42%
62%67%
55%
Does the presentations include a legal disclaimer slide?

10. ... and we definitely don’t want to
introduce ourselves...
10
WIG20 mWIG40 sWIG80
9%14%22%
14%
Are the presenters introduced or mentioned in the presentation?

11. ... because an investor might want to
ask us some questions
11
WIG20 mWIG40 sWIG80
18%
41%
56%
35%
Does the presentation include a personal contact to any of the presenters or the
company’s IR officer?

12. In case of questions, someone may
probably answer them (anonimously)
12
WIG20 mWIG40 sWIG80
46%52%
83%
56%
Are there in the presentation any contact details at all?

13. Sometimes we try to help investors to
navigate through the presentation...
13
WIG20 mWIG40 sWIG80
70%
28%
67%
54%
Does the presentation include agenda / content’s summary / tracker slides?

14. ... but usually we don’t know how to
structure information
14
WIG20 mWIG40 sWIG80
21%31%
72%
36%
96911
max: 33
Does the presentation include a separated appendix / back-up section and how
many slides does this section count?

15. We know how to synthesize
information...
15
WIG20 mWIG40 sWIG80
70%76%78%
74%
Does the presentation include an executive summary slide / summary of most
important facts&figuers?

16. ... but the presentation still doesn’t
communicate the company’s equity story
16
WIG20 mWIG40 sWIG80
9%
31%33%
22%
Do the slides’ titles communicate the equity story (do they tell any story or are they
merely descriptions of what is shown on the slide)?

17. Large caps assume that everybody
knows what is their business
17
WIG20 mWIG40 sWIG80
67%62%
11%
52%
Is a business model / company profile included in the presentation?

18. Usually we try to explain what is our
market...
18
WIG20 mWIG40 sWIG80
55%
79%89%
71%
Does the presentation include an overview of the market?

19. ... and what has influenced our latest
financial results
19
WIG20 mWIG40 sWIG80
61%59%
89%
66%
Does the presentation include a commentary to the company’s latest financial
results?

20. We don’t want to or know how to
predict where the market is heading
20
WIG20 mWIG40 sWIG80
21%14%
39%
22%
Does the presentation include any forecast of market trends?

21. We are afraid to talk about factors
influencing our future financial results
21
WIG20 mWIG40 sWIG80
18%14%22%
17%
Does the presentation include a financial results forecast / guidelines or any
information on factors that may influence these results in future?

22. The corporate language doesn’t
include the word „risk”...
22
WIG20 mWIG40 sWIG80
5%
Are risk factors covered or mentioned in the presentation?
11%
3% 3%

23. ... but we like to talk in general about
our plans and intentions
23
WIG20 mWIG40 sWIG80
46%
66%72%
59%
Does the presentation include information about the company’s strategy, operating
goals or planned investments?

24. We (especially large caps) use many
difficult words...
24
WIG20 mWIG40 sWIG80
36%35%
78%
45%
Are there in the presentation any industry terms or any other commonly unknown
indices that aren’t explained (in a glossary or footnotes)?

25. ... and we assume that investors
understand them all
25
WIG20 mWIG40 sWIG80
9%
Does the presentation include a glossary or are difficult industry terms and
unpopular indices explained in any other way?
22%
7% 3%

26. We’re sure that everyone knows who
is our CEO...
26
WIG20 mWIG40 sWIG80
9%
Does the presentation include a slide on the management / supervisory board and/
or structure of the capital group?
6% 7% 12%

27. ... and what is the shareholders’ structure
of every company listed in Warsaw
27
WIG20 mWIG40 sWIG80
15%
31%
11%
20%
Does the presentation include information on shareholders’ structure?

28. We don’t comment on our company’s
stock price...
28
WIG20 mWIG40 sWIG80
15%10%11%
12%
Does the presentation include a stock price and shares turnover chart?

29. ... but large caps help investors to
assess the company’s situation
29
WIG20 mWIG40 sWIG80
14%
Does the presentation include any capital market indices or any other information helping
investors to assess the company’s situation (for example a list of sell side analysts)?
39% 7% 6%

30. In a 1-5 school grade scale we get a
(subjective) three minus (C-)
30
WIG20 mWIG40 sWIG80
2,62,83,2
2,8
General subjective evaluation of the presentation content: (in a Polish school grade scale of
1 (lowest) to 5 (highest))

31. And what about the
presentations’ design?

32. Although not everyone remembers
about their logo...
32
WIG20 mWIG40 sWIG80
100%97%100%
99%
Does the presentation include the company’s logo?

33. ... it is usually the only graphical
element in the entire presentation
33
WIG20 mWIG40 sWIG80
39%
52%
28%
41%
Does the presentation include any logos of child companies or the company’s product or
service brands?

34. Lack of any pictures of persons
related to the company
34
WIG20 mWIG40 sWIG80
6%
Does the presentation include any pictures of employees or representatives (other than
stock photos)?
11%
3% 6%

35. Half of companies try to illustrate
what they do
35
WIG20 mWIG40 sWIG80
53%55%50%
53%
Does the presentation include pictures of its products, headquarters, factories, instalations
or any other pictures related to its operational activities?

36. Few companies use pictures not
related to its operational activity
36
WIG20 mWIG40 sWIG80
27%
48%
33%
36%
Does the presentation include any other pictures (also stock photos not related to its
operational activity)?

37. Generally we try to stick to our
corporate identity quidelines
37
WIG20 mWIG40 sWIG80
3,03,53,2
3,2
General subjective evaluation of the presentation’s consistency with its corporate identity
system: (in a Polish school grade scale of 1 (lowest) to 5 (highest))

38. Most companies don’t use such basic
tools as hyperlinks…
38
WIG20 mWIG40 sWIG80
39%35%
61%
42%
Does the presentation include active hyperlinks (directing to content in the internet or other
slides inside the presentation)?

39. ... not speaking of more convenient
file formats or display tools
39
WIG20 mWIG40 sWIG80
11%
Is the presentation available in any other format than pdf?
17% 14% 6%

40. In a 1-5 school grade scale we get a
(subjective) three minus (C-)
40
WIG20 mWIG40 sWIG80
2,52,9
2,2
2,6
General subjective evaluation of the presentation’s design: (in a Polish school grade scale of
1 (lowest) to 5 (highest))

41. How can we prepare
presentations?

42. Turn of the computer.
Read about what the presentation
is supposed to be about.∎

43. Start with an idea
IT IS THE BACKBONE OF THE PRESENTATION

44. Having the presentation flow in your head (and on
the wall), you can draw all the slides

45. to prepare a digital version of the presentation
Only
then
it’s
time

46. www.theideacraft.com
THANK YOU!
© PIOTR BIERNACKI, MARCIN PIECHOTA
Graphical content of several authors is used in this presentation.
No part of this presentation can be duplicated or used in any aim without the author’s consent, except for your own
education.
The presentation includes results of the study on presentations conducted in July 2013 by Piotr Biernacki and Marcin
Piechota (CEO and Senior Specialist at NOBILI PARTNERS Sp. z o.o. at that time) among 140 public companies of
the WIG20, mWIG40 and sWIG80 indices listed on the Warsaw Stock Exchange.
www.marcinpiechota.pl