Watch the on-demand replay of the webcast here: https://www.youtube.com/watch?v=hIN1RjxOFTk AI, machine learning and over 50 technologies behind Watson cognitive computing are ushering in a new era of technology that will reshape our human-computer interactions in business and in science. Join this Executive Webcast Series to hear insights, guidance and vision from some of our Watson leaders on Why, What and How cognitive APIs are being applied for business value and transformation. In this episode, gain insight from an exec in the industry on WHAT innovative business strategies are facilitated with cognitive APIs.

1. What Innovative Business
Strategies Cognitive APIs
Facilitate
Manish Goyal
Head of Product Management
IBM Watson Developer Cloud

2. 2
Competitors will continue to
accelerate disruption and
blur the lines among categories
“The biggest threat is new competitors
that aren’t yet classified as competitors.”
—Piotr Ruszowski, chief marketing officer,
Mondial Assistance, Poland
expect more competitors from
outside their industry, while only
29 percent expect more competition
from within their industry.
54%of CxOs
SOURCE
Redefining
Boundaries:
Insights
from
the
IBM
Global
C-­‐suite
Study,”
IBM
Institute
for
Business
Value,
September
2015

3. 3
Three-­ to five-­year strategies
for CxOs:
They’ll be hampered by
limited insights when only:
CxOs sense the opportunity,
but are limited by lack of visibility
80 percent are set on being the first
to market with innovation
66 percent plan to focus more
on customers as individuals
81 percent expect to shift to more
digital, virtual client engagement models
51 percent draw on customer
feedback
39 percent draw from adjacent
industries
29 percent draw from blogs and
social media sites
SOURCES
Redefining
Boundaries:
Insights
from
the
IBM
Global
C-­‐suite
Study,”
IBM
Institute
for
Business
Value,
September
2015.

4. Data that’s
coming
Customer records
Transactional systems
Predictive models
Institutional expertise
Operational systems
News
Events
Geospatial
Weather
Social media
Internet of Things
Sensory data
Images
Video
Speech
Data outside
your firewall
Data you
possess +
4
+
Digital intelligence provides
enterprises competitive advantage
Structured and active Unstructured and dark

5. 5
Add completely new abilities to your
business technologies
Programmable
computing
responds to requests and
makes determinations,
analyzing data according
to predefined parameters.
Cognitive
systems
interact with humans
naturally to interpret data,
learning from virtually every
interaction and proposing
new possibilities through
probabilistic reasoning.

6. Cognitive APIs
6
Need
a
nice
graphic
of
all
our
APIs
What’s
corporate
using?
Sue
/
Mackenzie?

7. Shift
technology’s role
from enabler
to advisor
Cognitive business
The next evolution of human
and systems capabilities,
where technology enhances, scales and accelerates
human expertise
7

8. 8
Today’s industry leaders recognize the gap
in their organizations’ abilities
50%say available data limits
confidence in strategic
decisions
95%
plan to invest in cognitive
Healthcare
SOURCES
cited
in
notes
believe they can’t
deliver on consumer
expectations
94%
plan to invest in cognitive
Retail
60% 30%say the quality of data
is insufficient for
business model
innovation
98%
plan to invest in cognitive
Insurance

9. 9
Seize opportunities for disruption
before your competitors do
Amplify
knowledge,
reimagine
workflows
Transform
the enterprise
CognitiveBusiness
Accelerate learning and
scale expertise
Institute processes and
operations with learning
built in
Deepen relationships through
interactive, personal
engagement
Develop applications, products
and services that read, see,
talk, hear and learn
Discover and explore
intelligently to unlock new
business models and
accelerate evolution
Become
indispensable
to users and
customers

10. 10
Become
indispensable
to users and
customers
Elemental Path
Toys that genuinely interact with children
The vision
We can change the way that
children learn by changing the
way they play.
The disruption
Elemental Path built the first WiFi-­
enabled toy that holds conversations
with kids—responding to questions with
developmentally appropriate content.
The result: CogniToys can evolve over time to take on a
unique personality based on a child’s interactions, helping her
develop language and mathematics skills.
Educational content
framework
IBM Watson™
APIs
IBM Watson
Developer Cloud
+ +

11. 11
The vision
Garner the collective
intelligence of shoppers
everywhere to identify trends
The disruption
Deliver daily feeds of
fresh shopping insights into
what products are trending, why,
and where trends are headed
IBM Watson Trend
Gift guide for holiday heroes
Become
indispensable
to users and
customers
The result: More personalized customer experience and service
Social networks, blogs,
forums, comments,
ratings, and reviews
IBM Watson
APIs
IBM Watson
Developer Cloud
+ +

12. 12
ROSS Intelligence
Power through legal research
The vision
Enable lawyers to perform
comprehensive legal research
more quickly and effectively
than ever before
The disruption
Draw from legislation, case law and
secondary sources, answering natural-­
language queries with citations and
recommended reading, monitoring law
developments 24x7 and alerting
researchers to relevant changes
The result: Reduced research time from hours to seconds, allowing
teams to service more clients, with clients seeing lower legal fees
Entire body
of law
IBM Watson
APIs
IBM Watson
Developer Cloud
+ +
Amplify
knowledge,
reimagine
workflows

13. 13
The vision
Improve the accuracy of supply
chain forecasting with a deeper
understanding of how weather,
local events, and social media
can predict customer behavior
The disruption
Hyper-­localized insights that are
now built into supply chain models
A retailer
Creating a cognitive supply chain
The result: Decreased demand-­forecasting errors by 50 percent
Supply chain
operational data
Twitter
The Weather Company
Local events
IBM Watson
APIs
+ +
Amplify
knowledge,
reimagine
workflows

14. 14
IBM Technical Support Services
Delivering accurate answers instantly
The vision
Shorten the distance between
issue and resolution by
elevating the expertise of the
Technical Support Services
(TSS) organization
The disruption
Enable agents and customers to
ask questions about problems in
natural language and receive
solutions prioritized based on the
likelihood of success
The result: Stronger customer relationships driven by reduced call
time and increased rates of first-­time fixes
Technical support
knowledge bases
IBM Watson APIs
+
Amplify
knowledge,
reimagine
workflows

15. 15
Baylor College of Medicine
Accelerate disease treatment research
The vision
We can identify a new path for
generating scientific questions
to accelerate the development
of new, effective treatments
for disease.
The disruption
Watson technology assisted
researchers by reading 70,000
scientific articles to find new
proteins that could be helpful in
the fight against cancer.
Baylor Knowledge
Integration Toolkit
Medical
journals
IBM Watson
Discovery Advisor™
+ +
The result: Seven new proteins were identified in less time than it
historically took to discover one.
Transform the
enterprise

16. Let cognitive abilities take root
to set disruption in motion.
16
“IBM’s Watson is already being used to apply cognitive computing in a wide
range of industries and technologies, from education to banking to
winemaking to urban planning, and so much more.” Fast Company
“Cognitive everything—by 2018, over 50 percent of developer teams will
embed cognitive services in their apps (versus 1 percent today), providing
U.S. enterprises with over USD$60 billion in annual savings in 2020.” IDC
“We wanted it to be more personal and intuitive with natural language…. the
results change dramatically as more questions are asked. And customers
can ask questions which would not be possible with filters.” Cal Bouchard,
The North Face
SOURCES
cited
in
notes

17. The cognitive era is here.
You must be an active participant in it to
be a beneficiary of it.
17
Welcome to the cognitive era
Join us on the journey

18. 18
Q&A Session
Questions on Cognitive Computing?
Submit on-­screen
We’ll be answering your questions shortly!

19. 19
Next Steps
Upcoming Sessions in Thought Leadership Webinar Series:
http://www.pages03.net/ibmwatson/thought-­leadership-­web-­series/
Your Cognitive Future Part I -­ The Evolution of Cognitive Computing:
http://www.pages03.net/ibmwatson/the-­evolution-­of-­cognitive-­computing/
Your Cognitive Future Part II -­ Kick Starting Your Cognitive Journey:
http://www.pages03.net/ibmwatson/kick-­start-­your-­cognitive-­journey/
Thanks for attending!
Manish
Goyal
Head
of
Product,
Watson
Developer
Cloud
IBM
Watson
Group

20. 20
Appendix

21. 21
To outthink challenges,
competitors and limits,
you must conceive of
new opportunities you
couldn’t imagine before.

22. 22
Cognitive systems are fundamentally
different from what you have today
Adapt and make sense of all data;;
“read” text, “see” images and “hear”
natural speech with context
Understand
Reason Interpret information, organize it and
offer explanations of what it means,
with rationale for the conclusions
Learn Accumulate data and derive
insight at every interaction,
perpetually

23. 23
Think of all that has been
accomplished using only
a fraction of the
available data
Unlock the
possibilities.
Cognitive computing unlocks the
potential in all data
What answers
lie in the 88%
that is dark?1
By
the
year
2020,
about
1.7
MB
of
new
information
will
be
created
every
second,
for
every
human
being
on
the
planet.2
SOURCES
cited
in
notes

24. 24
The vision
We can improve the effectiveness
of Bumrungrad oncologists
overloaded with patients and
strapped for time to customize
treatments based on the latest
medical research.
The disruption
The expertise of the very best
oncologists from Memorial Sloan
Kettering is now in the hands of
physicians.
Amplify
knowledge,
reimagine
workflows
Bumrungrad International Hospital
Elevate the ability of physicians
The result: More than one million patients received more
informed, personalized treatment plans.
Patient data Memorial Sloan Kettering
cancer expertise
IBM Watson for
Oncology
+ +

25. 25
Enhance, scale and accelerate human
expertise to empower all people, all roles.
Go beyond analysis to
hypothesis, conclusion and
action—in weeks instead of
months or years
Collate decades of knowledge and
data to create an evidence-­based,
virtual advisor and elevate entire
teams to the level of your best experts
Teach your system to learn and
uncover patterns and insights
from all kinds of information
such as research data, images
and notes
Build workflows that can be coached
by humans to grow ever more effective,
safe or productive with each interaction

26. Pick your
starting point
Evaluate and curate
data and knowledge
Ready your
organization
Apply cognitive
technology
Enhance
and expand
“I want to become
indispensable to
users and
customers.”
Build cognitive apps today
with Watson APIs
Select the appropriate Watson
APIs to build your cognitive
app;; identify the knowledge
and content to form a
knowledge base -­ collect both
internal and external data
sources.
Configure and train new
cognitive applications.
Test and validate your new
cognitive app through
end user engagement.
Validate usage benefits.
Deploy and expand to other
domains across the
organization.
“I want to amplify
knowledge and
reimagine
workflows.”
Give workflows cognitive
capabilities
Locate and curate data;;
identify gaps and prepare for
integration with existing
systems.
Define the community and
implementation plan –
emphasizing the new
value from cognitive
workflows.
Deploy and manage, while
driving usage and iterative
learning.
Decide if the cognitive
workflow you’ve deployed
creates new opportunities for
further development and
adoption.
“I want to transform
the enterprise.”
Construct a cognitive
system
Complete formal strategy
assessment. Collect, ingest,
curate, annotate and build out
enterprise-­wide taxonomies
and ontologies.
Adopt and invent all-­new
processes, content and roles
that will enable you to think
and act differently in a
cognitive era.
Define and execute
staged roll-­out. Instrument
metrics and KPIs.
Collect and address metrics
and KPIs. Periodically update
functionality and training to
tune for new content. When
ready, deploy and expand to
other domains.
Assess your
foundation
Data Development
Hybrid cloud
infrastructure
Security Education
Develop your
cognitive strategy
Identify a problem to
solve that will lead to
critical breakthrough
opportunities.
Cast a vision. State a
clear use case, secure
executive support,
plan for adoption and
deployment.
Champion a new
culture. Prepare
people for new ways of
collaborating with
technology.
How to begin your cognitive journey

27. Give workflows
cognitive
capabilities
Data
IBM Watson Developer Cloud
IBM Bluemix®
IBM Watson Ecosystem
Build cognitive
applications today
with Watson APIs
27
Data
IBM Cognitive Business Solutions
Watson Engagement Advisor
Watson Health
Watson Discovery Advisor
IBM Power Systems™ and Storage
IBM Global Technology Services
Construct a
cognitive system
Activate cognitive technology
in your business with the right ingredients
Hybrid Cloud Infrastructure (SoftLayer®, IBM Systems)
Security Intelligence (QRadar®)
Data
IBM Marketing and Commerce clouds
IBM advanced analytics solutions
Partner apps, Powered by Watson
IBM Internet of Things Foundation
Watson Explorer
IBM Global Business Services
IBM Global Technology Services