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IBM Global Business Services

IBM Institute for Business Value


                                     Travel and
                                   Transportation
The smarter
railroad
An opportunity for the
railroad industry
IBM Institute for Business Value
   IBM Global Business Services, through the IBM Institute for Business Value,
 develops fact-based strategic insights for senior executives around critical public
  and private sector issues. This executive brief is based on an in-depth study by
 the Institute’s research team. It is part of an ongoing commitment by IBM Global
 Business Services to provide analysis and viewpoints that help companies realize
business value. You may contact the authors or send an e-mail to iibv@us.ibm.com
                               for more information.
The smarter railroad
An opportunity for the railroad industry
By Keith Dierkx




                      Global demand for rail services continues to outpace available capacity
                      and infrastructure, while aging systems and traditional business practices
                      limit tangible responses to address the problem. Rail executives are being
                      presented with a mandate by society to build rail systems that are smarter.
                      By embracing new and existing technologies to acquire, associate and
                      analyze information across the rail network and using that information to
                      become more efficient and effective, they can create a more responsive
                      and agile operating environment.
                      Introduction                                       The rail industry is not immune to recent global
                      The global rail industry in 2009 and beyond        challenges, such as the crisis in the financial
                      will struggle to meet the increasing demand        markets, the slowdown in the manufacturing
                      for freight and passenger transportation.          sector across many industries and shifts in
                      While it is natural for business to brace itself   global trade. These issues show that the world
                      during difficult economic times, this is actu-     has become hyper-connected, economically,
                      ally the antithesis of what rail executives need   socially and technically. We now have a set of
                      to be doing today. Now is the time to invest       complex interrelated global systems, which are
                      in creating real innovation for an industry that   making the world smaller.
                      needs to launch itself forward to meet the
                                                                         However, while the world is becoming smaller,
                      needs of the twenty-first century.
                                                                         it is also becoming smarter. Intelligence is
                                                                         being infused into every system and process
                                                                         that creates, sells and moves products and
                                                                         people, and delivers services.




                  1   The smarter railroad
This is possible because our world is becoming more:

      Instrumented
      By 2010, it is estimated that the world will have produced in excess of 30 billion Radio Frequency
      Identification (RFID) tags, creating the ability to track the location of cargo, the health of an opera-
                                                                                         1
      tion and the movement of people through urban centers and travel networks.

      Interconnected
      Systems and objects now “speak” to each other, and these interactions create the possibility to
      improve performance while also generating unprecedented amounts of data that can be shared
      within a company or across ecosystems for collaboration. North American rail operations, for
      example, have thousands of Automatic Equipment Identification (AEI) readers and tens of thou-
      sands of wagons with RFID tags. These trackside AEI sensors provide information on the location
      of the wagons and then interact with acoustic monitoring, hot box and wheel impact detection
      devices to provide a more complete and comprehensive view of the conditions of the cars.

      Intelligent
      Instrumented and connected objects and processes are communicating with sophisticated busi-
      ness systems that enable data to be mined, relationships to be analyzed and decision making to
      be continuous and near realtime. By aggregating wagon information and trends for wheel fatigue,
      bearing overheating or other mechanical failures, maintenance requirements can be predicted and
      corrective action can be communicated rapidly based on the urgency and potential harm to the
      health and safety of passengers and freight.

      Building smarter rail networks makes sense not only because of the abundance of available and
      affordable technology, but also because real change is required in the industry to address society’s
      demands for transportation.


                        Instrumented           Interconnected            Intelligent


                                         +                       +                     =
                              An opportunity to think and act in new ways




22   IBM Global Business Services
       IBM Global Business Services
The smarter railroad
An opportunity for the railroad industry

       For global railroad    A mandate for change                                Capacity and congestion
                              Morgan Stanley estimates that there will be         Increasing demand for rail services is straining
       executives, the top
                              US$300 billion worth of global investment to        existing systems, requiring optimization of
 industry challenges are:
                              upgrade, expand and initiate railway networks       the existing passenger and freight rail time-
capacity and congestion,                                 2
                              during the next five years. Consistent with this    tables and schedules to achieve increased
    operational efficiency    investment, consider the growth that is occur-      throughput on existing rail infrastructure.
and reliability, structural   ring across the world:
                                                                                  Rail freight companies are experiencing
 and competition issues,      •	 By 2012, rail industry revenue is forecast       growth in trade, especially in the areas of
  and safety and security.       to be US$514 billion, with a 3.3 percent         energy and commodities. Russian harbors,
                                 compound annual growth rate (CAGR) from          in particular, are experiencing serious bottle-
                                                3
                                 2007 to 2012.                                    necks, which are resulting in issues for the
                              •	 The global rail supply market grew 9 percent     railroads. Rail companies are increasing asset
                                 from 2006 to 2007 and is expected to             utilization and making significant investments
                                 continue growing 2.0-2.5 percent over the        in infrastructure to meet the capacity chal-
                                 next nine years.
                                                  4
                                                                                  lenge.

                              •	 Asia Pacific will grow at 6 percent average      Operational efficiency and reliability
                                 CAGR, while China alone will grow 11.8           Aging IT systems limit the efficiency of
                                                                    5
                                 percent CAGR from 2007 to 2012.                  resources and reliability in established
                              •	 U.S. freight railroad demand will increase       rail markets and prevent companies from
                                 88 percent by 2035, requiring an estimated       responding quickly to changing needs; new
                                 US$148 billion of investment for existing        markets have the opportunity to adopt newer,
                                 lines.
                                       6                                          more flexible technology infrastructures, leap-
                                                                                  frogging current practices.
                              •	 Europe’s passenger railway market will
                                 have a value of US$116.5 billion in 2012, an     Network failures and systems outages can
                                 increase of 19.3 percent from 2007 and a         have a large domino effect that impacts
                                                      7
                                 CAGR of 3.6 percent.                             customer satisfaction. Many current IT systems
                                                                                  are old and complex, making the sharing of
                              If the rail industry is to meet this projected
                                                                                  data difficult. They are also unable to cope
                              growth, it needs to solve substantial, even
                                                                                  with the scale of growth predicted over the
                              transformational, business issues and chal-
                                                                                  next few years. Upgrades and improvements
                              lenges. Based on an independent study
                                                                                  to ticketing and reservation systems are
                              commissioned by IBM in 2008, the top four
                                                                                  ongoing in most markets.
                              challenges cited by global rail executives
                              were capacity and congestion, operational
                              efficiency and reliability, structural and compe-
                                                                       8
                              tition issues, and safety and security.




                          3   The smarter railroad
Structural and competition issues                    With significant opportunity for railroad execu-
     Recent liberalization and privatization in some      tives to bring change to the global economy,
     markets is forcing railroads to restructure their    imagine:
     operations; structural limitations exacerbate
                                                          •	 If passengers could manage their entire
     the strain of capacity.
                                                             door-to-door journey on their mobile
     In North America, freight and passenger                 devices, receiving continually updated
     railroads are entirely separate entities, which         suggestions for more convenient routes
     causes control issues for the passenger side            based on their own travel history and prefer-
     because of lack of ownership of the tracks. In          ences.
     addition, the passenger services are quasi-          •	 If rail companies could better identify and
     governmental organizations that rely heavily on         optimize the profitability or cost to serve
     government subsidies.                                   a customer and plan asset utilization and
                                                             pricing in realtime.
     In Russia, road haulage firms are increas-
     ingly competing with railroads for mid-range         •	 If rail companies could reduce capital
     transport. Similarly, China is seeing a shift from      expenditure and improve utilization.
     the rail tracks to automobiles as the wealth of      •	 If unnecessary mainline train stoppages
     urban populations increases. Optimizing busi-           could be reduced because systems are
     ness processes and systems and improving                smart enough to identify real mechanical
     customer service will enable stronger competi-          problems and failures.
     tion and pricing.
                                                          •	 If schedules and capacity could be
     Safety and security                                     dynamically adjusted to cope with irregular
     As the rail networks become an even more                operations, such as holiday festivals and
     attractive alternative to other modes of trans-         weather outages.
     portation, stricter requirements are being           •	 If rail companies could increase network
     placed on railroads to help ensure safety.              velocity, capacity and revenue through
                                                             reduced congestion and increased utiliza-
     In North America, political scrutiny and regu-
                                                             tion, without adding locomotives.
     latory oversight is increasing, with legislation
     enacted in October 2008 requiring Positive           All of these scenarios are possible in a
     Train Control (PTC) systems by the end of 2015.      smarter rail industry. As intelligence is infused
     Predictive maintenance and data analysis is          into rail systems and decision making, the
     being used for accident prevention. Ultimately,      industry will benefit from:
     improving safety standards can drive large
     cost savings for railroad operators.




4   IBM Global Business Services
Smarter rail systems    •	 Increased capacity of freight and passenger         As the world becomes smarter, customer
                                rail, with reduced capital expenditures             interactions with rail companies will change.
 are highly instrumented,
                                                                                    With the recent emergence of Web 2.0 appli-
extremely interconnected     •	 Seamless transportation for both passen-
                                                                                    cations and the proliferation of mobile and
 and far more intelligent.      gers and freight
                                                                                    smart devices, customers are becoming more
                             •	 Quicker, safer rail service                         informed and want more control of their travel,
                             •	 Increased velocity of the rail network              shopping and interaction with railroads. In the
                                                                                    future, it will matter less which company gets
                             •	 Further leveraging of rail’s environmental
                                                                                    them from point A to point B; they will care
                                and energy advantages
                                                                                    more about how quick, cost effective or easy it
                             •	 Improved passenger service, loyalty and             was to plan and manage the journey. Similarly,
                                ability to tailor to preferences                    suppliers will want to book their own freight
                             •	 A flexible rail operation that can expand           and have it moved directly from manufacturing
                                rapidly to meet growth requirements.                to stores, regardless of carrier. They will self-
                                                                                    select their transit options by cost, efficiency
                             Building a smarter rail system                         and impact to the environment as required
                             The smarter railroad requires an intelligence          by their customers. Railroads will need to
                             that is networked, communicating and aware             develop new networks across ecosystems
                             across the rail ecosystem. It requires informa-        and channels as a result of advanced network
                             tion to be shared across the enterprise and            technologies and increasing customer
                             among many different stakeholders, including           demands.
                             the rail company, shippers, car owners, travel
                                                                                    The volume and variety of data and the
                             agents, municipalities, intermodal carriers and
                                                                                    interconnectivity among data sources will
                             customers.
                                                                                    increase decision-making velocity. Data will be
                                                                                    used in a way that enables the agenda to be
                               The rail ecosystem is a highly complex global
                                                                                    shifted from simply managing assets to situ-
                               system comprising the internal rail network
                                                                                    ational awareness, prediction and planning.
                               and the external rail network. The internal rail
                                                                                    This will allow traditional rail business models
                               network is made up of assets, infrastructure
                               and employees. The external rail network
                                                                                    to be revolutionized, with rail operators and
                               comprises the broader network of travel partners,    customers becoming more empowered and
                               suppliers, logistics service providers, intermodal   informed. Investments, therefore, will need to
                               carriers, regulatory agencies and customers.         be made in not only collecting the data, but
                               Rail companies of the twenty-first century will      also in its collation and analysis in order to
                               collaborate and extend their networks across         drive practical action.
                               wider ecosystems.




                         5   The smarter railroad
Instrumented                                       between the wayside and the station, they
                              Systems and solutions are just now begin-          enable remote diagnostics and realtime moni-
                              ning to allow the health of the operation to       toring. Benefits include improvements to the
                              be measured, sensed or seen across supply          operational efficiency of a railroad’s business,
                              chains, processes and infrastructures. Trillions   as well as the opportunity to improve network
                              of sensors are now deployed in our everyday        velocity, asset utilization, return on assets
                              life. Events, actions and objects are being        and operating ratio. Similarly, the use of video
                              sensed in ways we never imagined. Today,           surveillance, enabled by transmission from the
                              trackside devices monitor acoustic signatures      train to a control center, may also be leveraged
                              and heat and wheel impact at most North            to improve passenger and car security.
                              American and many European railroads. RFID
                              tags, read by fixed infrastructure along the       Although not new, mobile devices are
                              wayside, help identify rail cars, while wireless   certainly getting smarter, offering Global
                              networks and video systems provide moni-           Positioning Systems (GPS) and other location-
                              toring of assets in rail yards. These discrete     based capabilities that can be exploited by
                              solutions are helping rail companies collect       passenger rail operators to create new pricing
                              information and track the location of assets,      and revenue models based upon actual
                              which can improve productivity while providing     usage. For example, instead of passengers
                              increased safety and security for travelers.       purchasing cards or tickets for intended future
                                                                                 travel from a desk or booth, passengers may
Instrumentation helps rail    New developments in technology are creating        instead use stored-value cards or devices and
   companies collect new      new business models. For example, main-            be charged based on usage. This would have
                              tenance may be proactively initiated based         the additional benefit of freeing up terminal
    information to monitor
                              on prediction of failure rather than regulatory    floor space for use by shops and other
  operations more closely     schedule, and passengers can be billed for         revenue-generating opportunities.
 and act more proactively.    travel based on actual usage. Rail systems can
                              be more fully optimized with deployed instru-      The full extent of the smarter railroad enables
                              mentation technologies, such as the European       an operator to know the location, state and
                              Rail Traffic Management Signal (ERTMS)             condition of every asset within the entire
                              system, which is being developed across            network – a powerful set of data indeed.
                              Europe. What makes ERTMS technology
                                                                                  Handheld devices used by way crews can
                              impactful to the industry is that its specifica-
                                                                                  improve freight maintenance with near realtime
                              tions are publicly available, enabling more
                                                                                  data capture of work progress. This enables
                              consistent standards among rail systems and
                                                                                  the railroad to free up track sooner, increasing
                              suppliers, and creating an environment condu-
                                                                                  network velocity. Workers can also update asset
                              cive to greater collaboration and a broader
                                                                9                 inventory and realtime replenishment information,
                              ecosystem of service providers.
                                                                                  which facilitates having the right product at the
                              Intelligent cameras and video systems are           right moment and can reduce inventory carrying
                              now being piloted in rail and intermodal yards      costs and safety stock.
                              in the United States and Canada. Located




                        6    IBM Global Business Services
Interconnected                                      •	 Seamless freight delivery is possible
                             When instrumented transportation systems               when freight operators allow inventory and
                             work together, dynamically connecting across           schedules to be accessed by customers
                             the internal rail network or across external rail      and interconnecting transit carriers.
                             networks, the flow of data and information can
                                                                                 •	 iTransit and Google Transit are examples of
                             be highly leveraged. The railroads can offer
                                                                                    “mash-ups,” interconnected Web sites that
                             improved and timely decision making for the
                                                                                    pull information from various sources and
                             internal railroad regarding asset deployment,
                                                                                    allow a person to navigate public transporta-
                             utilization, maintenance and, for the external
                                                                                    tion systems, with several options offered,
                             railroad, regarding schedule changes and
                                                                                    such as pedestrian routes, subways and
                             services for customers, partners and suppliers.
                                                                                    trains. The next wave of innovation will
                             With greater interconnectivity, business model         be for customers to purchase tickets via
                             transformation is possible and is already              their mobile devices and use the boarding
                             occurring in a number of ways:                         barcode they receive to pass through
                                                                                    security checkpoints and ticket gates.
                             •	 Block train scheduling for passenger and
                                                                                    This type of customer accessibility can
                                freight rail creates greater utilization of
                                                                                    be applied in the freight market too. It is
                                assets and capacity on shared lines by
                                                                                    possible customers could use data or voice
                                shortening the block distance between
                                                                                    input (such as Google’s new voice search
                                trains. Open sharing and connectivity of
                                                                                    for the Apple iPhone) to log a shipment’s
          Through greater       operational data and systems is essential to
                                                                                    start and end point and then book based on
        interconnectivity,      increase train velocity and reduce waiting
                                                                                    such factors as time, cost and even carbon
  railroads can exchange        times during intermodal connections.
                                                                                    impact, which are calculated for multiple
        information more     •	 High-speed passenger rail connectivity is           transit options.
broadly and make better,        being developed across Europe through
                                Railteam, a network of high-speed rail           The benefit for customers in all of this is that
         faster decisions.                                                       their needs are accommodated intelligently,
                                operators that bring together schedules,
                                ticketing and services to offer customers a      while distribution, scheduling and pricing
                                broader network, similar to alliance networks    management systems are brought together
                                across the airline industry. This kind of
                                                           10                    seamlessly in the background. The benefit for
                                interconnection can also be deployed in the      rail operators is the ability to fully utilize their
                                developing world in China, Russia, India and     networks and assets.
                                South America.
                                                                                 These examples of interconnectivity rely on an
                             •	 Seamless passenger travel is possible by         open software architecture, which provides the
                                decoupling sales systems’ business logic         flexibility to support new, best-of-breed appli-
                                from distribution channels so passenger          cations as well as legacy systems and enables
                                travel can be booked end to end, including       future growth in the business. This supports
                                regional rail, airline, hotel and bus.           business applications at the enterprise level
                                                                                 including master data and asset management,
                                                                                 resource planning, application integration and
                                                                                 business process modeling.




                        7    The smarter railroad
Intelligent                                         These new intelligent technologies can signifi-
     Business becomes smarter when relevant              cantly reduce the need for fixed infrastructure
     information is available to sense, analyze and      along the wayside and provide a smarter,
     act upon. More information on its own doesn’t       more flexible and predominantly mobile infra-
     add insight; it needs to be transformed to          structure. Fixed infrastructure is expensive to
     allow for better planning, decision making,         install and maintain, and difficult to update. A
     alerts and proactive execution. Every insight       mobile, train-based system can mitigate signifi-
     of the smarter railroad should result in actions    cant capital expenditures over time, providing
     that create new value for the internal and          greater flexibility to take advantage of both
     external railroad networks.                         evolutionary and revolutionary technology
                                                         improvements. Train-based systems could
     As rail distribution and transport management
                                                         sense changes in infrastructure, such as metal
     systems become more flexible, informative
                                                         fatigue in overpasses and concrete fissures
     and easily accessed, customers and compa-
                                                         in ties, and notify work crews, procurement
     nies will choose rail because it is simply good
                                                         offices and public entities. These systems are
     business and adheres to suppliers’ increasing
                                                         programmable and have the ability to change
     requirements for transport that is cost effec-
                                                         their reporting based on their physical loca-
     tive, reliable, timely and socially responsible.
                                                         tions as they cross borders, city boundaries or
     Customers will choose passenger rail because
                                                         other municipalities.
     it is convenient to book with other travel and is
     accessible via multiple self-service channels.      Both passenger and freight enterprises can
                                                         operate with flexibility and responsiveness
     Mobile condition-based monitoring systems
                                                         when information from operating systems
     will provide railroads with more intelligence
                                                         across the business is leveraged for decision
     through continuous realtime capture and
                                                         making, thus operating more intelligently. For
     analysis of critical data, such as the health
                                                         example, when inventory – whether it be freight
     of a car (air pressure and brake monitoring,
                                                         forward loads or passenger forward book-
     wheel bearing temperature, engine perfor-
                                                         ings – is integrated with scheduling, cars can
     mance) as well as operational data (manifest
                                                         be added and removed from lines based on
     verification, “dark car” identification, time-
                                                         need. Crew scheduling can be optimized and
     stamping of car spotting, freight condition,
                                                         adjusted when crew management systems are
     intrusion detection and hazardous materials).
                                                         similarly integrated. This type of business intel-
     Mote-based sensors mounted on the cars
                                                         ligence is supported by analytics.
     trigger messages based on decision modeling
     and analytics that interpret the information.         A key benefit of condition-based monitoring
     Autonomic routines built into this system will        is a transformational shift from tracking cars
     distribute information, dispatch service, order       with transponders to proactive monitoring
     parts, schedule maintenance and perform               of events, conditions and health of cars. As
     remote diagnostics.                                   mentioned earlier, predictive maintenance can be
                                                           implemented with greater assurances – a result of
                                                           more, better and timely information that has been
                                                           collected and analyzed.




8   IBM Global Business Services
Information integration,    Analytics are fundamental for bringing               Creating a smarter railroad
                             together and making sense of valuable                A smarter railroad will not be built overnight.
  sophisticated analytics
                             sources of data about the operation and its          But it does require bold steps, investments
  and data modeling can
                             customers. Customers’ use of online travel           and the will to create real transformation. Rail
      infuse strategic and   booking tools and transit sites create very rich     executives should consider these questions in
     operational decision    data about their purchasing habits and how           planning the path to a smarter railroad:
  making with an entirely    they travel. The benefit for rail operators is the   •	 Can the health of the operation be
new level of intelligence.   ability to directly capture customer informa-           measured, sensed and incorporated into
                             tion that may be used to better understand              near realtime decision making?
                             travel patterns, intermodal utilization and route
                                                                                  •	 Are your business functions flexible enough
                             preferences. The analysis of such rich data
                                                                                     to meet changing customer demands?
                             enables a company to gain insights into maxi-
                             mizing revenue with intelligent pricing and          •	 Can you predict your maintenance needs
                             yield models and to make better decisions               based on actual conditions?
                             about asset utilization, retailing and sales.        •	 Do you know the value, location, availability
                                                                                     and condition of all your spare parts across
                             When operational data is brought together
                                                                                     the network?
                             from across the enterprise, such as sched-
                             uling, crew optimization, maintenance, sales,        •	 Are your systems fully integrated with
                             revenue management and inventory, the rail-             those of external suppliers, customers and
                             road can use analytics to make informed and             partners to leverage your combined assets,
                             near realtime decisions about the operation.            capacity and services?
                             For example:                                         •	 Have you conducted an analysis of your
                             •	 How will a schedule change impact                    core competencies versus business
                                revenue, crew and capacity?                          functions that could be done elsewhere?
                             •	 How can empty wagons be better utilized           •	 Are you using your best talent to become
                                and turned into revenue opportunities or             instrumented, interconnected and intelligent?
                                redeployed?
                             •	 How will we forecast and respond to shifts
                                in supply chain requirements?
                             •	 How can we better serve the secondary
                                cities that airlines no longer serve (a more
                                common occurrence in the United States),
                                or open up new territories such as in China
                                or Russia?




                        9    The smarter railroad
Leaders will use this    Conclusion                                          Appendix 1 – Smarter railroads
      time of economic      Rail executives must meet society’s demand          around the world
  challenge to invest in
                            for rail systems that are integrated into our       China
                            global economy, competitive with other trans-       The forecasted growth in passenger and
making their businesses     portation systems and flexible to meet global       freight rail in China is driving the need for
    smarter so that they    trade and passenger demands. The current            increased capacity for both existing rights of
      emerge from this      economic slowdown provides a window of              way and new lines. In the Chinese govern-
    period stronger and     opportunity for making these investments;           ment’s last five-year plan (2006-2010), US$182
                            railroads should use this time to begin the         billion was allocated for the development
     more competitively
                            transformation rather than being forced to do       of railways between the years of 2010 and
             positioned.
                            so in crisis mode.                                         11
                                                                                2020. In November 2008, the government
                                                                                announced an economic stimulus package
                            For first movers, becoming a smarter railroad
                                                                                centered on rail construction that will speed up
                            can help create important competitive advan-
                                                                                this investment and bring its schedule ahead
                            tages – an expanded rail ecosystem, asset                                       12
                                                                                to potentially 2012-2015.
                            optimization, new revenue model opportuni-
                            ties and new ways to serve customers. These         China is planning to build 17 ,000 kilometers of
                            advantages resonate with the global social          new rail lines by the end of 2010. Of that, 7,500
                            movements that have emerged: railroads are          kilometers will be built for passenger transport,
                            “green,” railroads are efficient, and railroads     and 5,500 kilometers will be built or upgraded
                            are economical.                                                               13
                                                                                to high-speed rail lines. Large investments
                                                                                in predictive maintenance systems and traffic
                            For operators in expansion mode, smarter
                                                                                control are currently underway and will be
                            railroads can help reduce new line and
                                                                                critical to managing growth.
                            rolling stock costs and significantly increase
                            customer service in a capacity-constrained          The advantage of China’s sizable new infra-
                            environment.                                        structure growth may not be dissimilar to when
                                                                                developing nations leaped from no telephony
                            As the rail industry becomes more instru-
                                                                                infrastructure to cellular/mobile technology,
                            mented, interconnected and intelligent,
                                                                                bypassing land-line telephone networks histor-
                            business model innovation becomes more
                                                                                ically built on copper wire. China’s rail system
                            attainable. For rail executives to capitalize on
                                                                                has a similar opportunity to leapfrog current
                            such change, they need to accelerate invest-
                                                                                rail infrastructure systems with new smarter
                            ment in new intelligence. Building a smarter rail
                                                                                capabilities.
                            industry will not be a one-size-fits-all approach
                            for everyone. The path to transformation for
                            each railroad will depend on the maturity of
                            the existing rail system, current capabilities
                            and market demands.




                      10   IBM Global Business Services
Examples of potential performance improve-             North America
     ment:                                                  For the U.S. freight rail industry to meet
                                                            demand and growth forecasts, significant
     •	 Safety and preventative maintenance –
                                                            investments will need to be made to existing
        Smarter capabilities can help to prevent
                                                            and new infrastructure and rolling stock. The
        accidents, collisions and derailments.
                                                            U.S. Department of Transportation forecasts
        Sensor-based early detection of potential
                                                            that freight railroad demand will increase 88
        equipment failures, which enables condition-                            14
                                                            percent by 2035.
        based monitoring and a better predictive
        maintenance scheme, and various moni-               The American Association of Railroads esti-
        toring capabilities for rail infrastructure, such   mates that US$148 billion of investment is
        as track and bridge inspections, can reduce         required to meet 2035 volumes based on
        disruptions to passenger and freight service.       existing lines. This estimate pertains only
     •	 Reduce congestion – Capturing realtime              to the expansion of lines and facilities and
        data in intelligent, world-aware systems,           does not account for maintenance of lines or
        the smarter railroad will be a safer, higher        stock. Capital, maintenance and infrastructure
        performance railroad. Continual perfor-             expenditure made up nearly 40 cents on every
        mance optimization can help reduce rail             revenue dollar U.S. railroads spent to keep up
                                                                                            15
        freight and container congestion.                   with capacity from 1980-2007   .
     •	 Customer service – Using intelligent aggre-         To meet this capacity shortage, U.S. rail
        gation of data, a smarter railroad can gain         companies are going to be reliant on produc-
        new insights to enable process transforma-          tivity improvements and technological
        tions that result in improved efficiencies,         advances not accounted for in investment
        increased effectiveness and new business            estimates, as well as further developing
        capabilities. With event information such           successful public-private partnerships. A
        as train delays, perishable expiration dates,       recent example of this is the planned California
        unauthorized asset moves, critical late parts,      High-Speed Rail Network connecting San
        and service levels or quality of service not        Francisco to San Diego. Funding will largely
        met, the railroad can evaluate, correlate and       come from a combination of state and federal
        respond dynamically.                                funds as well as other public-private partner-
                                                                    16
                                                            ships.

                                                            The U.S. Rail Safety Improvement Act of 2008
                                                            (RSIA) mandates that Positive Train Control
                                                            must be installed on all rail main lines used to
                                                            carry passengers or certain highly hazardous
                                                            materials by December 31, 2015. This and
                                                            other elements of the RSIA present significant
                                                            challenges for the U.S. rail industry.




11   The smarter railroad
Russia                                               movement of intermodal and commodity
      Liberalization and privatization is driving large-   freight (timber and coal) into Europe will offer
      scale structural reform within Russian Railways,     an alternative to maritime movements. In early
      the wholly government-owned rail system.             2008, Russia was part of a first-of-a-kind pilot
      Rapid growth in both freight and passenger           for a direct rail line from Beijing to Hamburg,
      rail, along with plans to separate the freight       crossing through Mongolia, Russia, Belarus
      and passenger businesses, require both               and Poland. The freight moved in 15 days, a
                                                                                                     19
      modernization of infrastructure, railcars and        vast improvement from 45 days by sea.
      locomotives as well as expansion of rail lines
      to support multimodal transport logistics and        Europe
      passenger services. Russian Railways plans           The European railroads are continuing to
      to invest US$50 million by 2010 and US$390           evolve and become smarter, raising the bar
                       17
      billion by 2030. A sizable focus on intercon-        for all participants in their ecosystem. The
      nectivity will be required to manage the many        European railroads are leading the world
      private rail operators and integration into the      in how they interoperate and connect with
      passenger and freight networks of Western            each other and their customers. Due to its
      Europe.                                              geographic nature, reliance on cross-border
                                                           trade and passenger travel and recent liber-
      Moving manufactured consumer goods via               alization, Europe’s mature rail industry has
      intermodal containers from European and              invested more in the interconnectivity of rail
      Baltic ports requires tighter integration with the   networks than other global regions. Examples
      transportation and logistics networks. Further,      of this include the ERTMS project, which is
      Russian Railway’s potential injection of capital     establishing a standard for signaling systems
      into providers such as Deutsche Bahn will            across Europe (see page 6), and Railteam,
                                                      18
      require smarter rail capabilities from Russia.       which is building a network of already estab-
      Interchanging rail cars between Russian Rail         lished high-speed rail operators (see page 7).
      and the European rail networks will require
      assurances related to the health and safety of       High rail utilization across most of Europe is
      the wagons, integration with condition-based         increasing the need for dynamic freight sched-
      monitoring systems and tight delivery sched-         uling and block train scheduling for freight and
      ules in performance based logistics contracts        passenger lines as well as creating growth in
      that require smooth rail yard performance and        high-speed rail.
      interchange. New and evolving regulations            DB Schenker Rail is an example of how inter-
      on the movement of hazardous materials will          connectivity may work successfully across
      require implementation of railcar instrumenta-       borders and varied systems. Operating across
      tion and providing reliable information and          five countries – Germany, Netherlands, Italy,
      connection to rail, government and municipal         Switzerland and Denmark – 60 percent of its
      agencies.                                            freight volume crosses international borders.
      Looking east, Russia has the opportunity to          The company offers block train, single freight
      link Asian manufacturing capabilities with           and combined transport services from a single
                                                                                                          20
      European consumer markets. Trans-Siberian            source, with a focus on road-to-rail transport.




12   IBM Global Business Services
About the author                                  Contributors
     Keith Dierkx is Director of the IBM Global Rail   Charles Vincent is a Partner leading the Travel
     Innovation Center. He has worked with rail-       and Transportation practice in IBM Global
     roads for over 22 years, primarily in logistics   Business Services in Southwest Europe.
     and information technology. He has been           Charles may be reached at charles.vincent@
     CIO of a global transportation company,           nl.ibm.com.
     and Vice President of a successful Silicon        Domenico Balzano is a Business Development
     Valley technology startup. Keith is currently     Executive for railroads in IBM Global Business
     on the Business Advisory Board at the San         Services. Domenico may be reached at
     Francisco State School of Business and is         domenico_balzano@it.ibm.com.
     a past Technology Board member at the
                                                       Tom Liebtag is the Industry Marketing
     Auto-ID Center at the Massachusetts Institute
                                                       Manager for Transportation for IBM. Tom may
     of Technology. Keith may be reached at
                                                       be reached at twliebt@us.ibm.com.
     kwdierkx@us.ibm.com.




13   The smarter railroad
The right partner for a changing                  References
      world                                             1
                                                            “Explosive Growth Projected in Next Five
      At IBM Global Business Services, we                   Years for RFID Tags.” In-Stat. January 18,
      collaborate with our clients, bringing together       2006. http://www.instat.com/press.
      business insight, advanced research and tech-         asp?ID=1545&sku=IN0502115WT
      nology to give them a distinct advantage in       2
                                                            “GEM’s Equity Strategy. Railways: Global
      today’s rapidly changing environment. Through         Spending Boom to Upgrade, Expand and
      our integrated approach to business design            Initiate Rail Networks.” Morgan Stanley.
      and execution, we help turn strategies into           February 7 2008.
                                                                        ,
      action. And with expertise in 17 industries and   3
                                                            “Global Passenger Railways.” Datamonitor.
      global capabilities that span 170 countries, we
                                                            November 6, 2008.
      can help clients anticipate change and profit
                                                        4
      from new opportunities.                               “Worldwide Rail Market Study – Status Quo
                                                            and Outlook 2016.” Roland Berger Strategy
                                                            Consultants on behalf of the Association of
                                                            European Rail Industry (UNIFE). 2008. Supply
                                                            market consists of rail control, infrastructure,
                                                            rolling stock and services.
                                                        5
                                                            Ibid.
                                                        6
                                                            “National Rail Freight Infrastructure Capacity
                                                            and Investment Study.” Cambridge
                                                            Systematics, Inc. for the American Association
                                                            of Railroads. September 2007 http://www.
                                                                                            .
                                                            camsys.com/pubs/AAR_Nat_%20Rail_Cap_
                                                            Study.pdf
                                                        7
                                                            “Passenger Railways in Europe.” Datamonitor.
                                                            November 6, 2008. For this statistic, Europe
                                                            comprises Belgium, the Czech Republic,
                                                            Denmark, France, Germany, Hungary, Italy,
                                                            Netherlands, Norway, Poland, Russia, Spain,
                                                            Sweden and the U.K.




14   IBM Global Business Services
8                                                       14
          Study conducted by OC&C Strategy                        “National Rail Freight Infrastructure Capacity
          Consultants on behalf of IBM in June 2008.              and Investment Study.” Cambridge
          Safety was identified as a business challenge           Systematics, Inc. for the American Association
          of high importance in North America, with               of Railroads. September 2007 http://www.
                                                                                                  .
          potential to drive significant cost savings, but        camsys.com/pubs/AAR_Nat_%20Rail_Cap_
          was not identified as one of the most important         Study.pdf
          challenges in other markets. Customer Service      15
                                                                  Ibid.
          was rated as “somewhat important” in all           16
                                                                  “Financing California’s High-Speed Train
          markets. Interviews highlighted that the focus
                                                                  System.” California High-Speed Rail Authority.
          on passenger service is largely driven by the
                                                                  http://www.cahighspeedrail.ca.gov/news/
          need to garner greater cost efficiencies.
     9
                                                                  FUNDING_lr.pdf
          Wright, Robert. “Road Congestion and Oil Price     17
                                                                  “GEM’s Equity Strategy. Railways: Global
          Invigorate Price.” Financial Times. September
                                                                  Spending Boom to Upgrade, Expand and
          22, 2008.
     10
                                                                  Initiate Rail Networks.” Morgan Stanley.
          “European high speed rail operators launch              February 7 2008.
                                                                              ,
          Railteam.” Railteam press release. July 2, 2007.   18
                                                                  Wiesmann, Gerrit. “German State Railway IPO
          http://www.railteam.co.uk/News/Press-corner
     11
                                                                  to Go Ahead.” Financial Times. September
          Anderlini, Jamil. “Trains carry China growth            26, 2008. Partial privatization of German’s
          hopes.” Financial Times. November 3, 2008               Deutsche Bahn is attracting interest from
     12
          Tabeta, Shunsuke. “China To Build High-Speed            Russian Rail who reportedly would like to
          Railway Network To Prop Up Economy.” The                secure 5 percent equity.
          Nikkei. February 3, 2009.                          19
                                                                  Lyons, Patrick J. “A Railroad Rarity: Train Arrives
     13
          Anderlini, Jamil. “Trains carry China growth            Five Days Early.” The New York Times. January
          hopes.” Financial Times. November 3, 2008               25, 2008.
                                                             20
                                                                  “The entire world of rail freight transport.” DB
                                                                  Schenker Rail. http://www.rail.dbschenker.be/
                                                                  site/logistics/railion/railionbelgienluxemburg/en/
                                                                  profile/portrait/portrait.html




15   The smarter railroad
© Copyright IBM Corporation 2009

  IBM Global Services
  Route 100
  Somers, NY 10589
  U.S.A.

  Produced in the United States of America
  March 2009
  All Rights Reserved

  IBM, the IBM logo and ibm.com are trademarks
  or registered trademarks of International
  Business Machines Corporation in the United
  States, other countries, or both. If these and
  other IBM trademarked terms are marked
  on their first occurrence in this information
  with a trademark symbol (® or ™), these
  symbols indicate U.S. registered or common
  law trademarks owned by IBM at the time this
  information was published. Such trademarks
  may also be registered or common law
  trademarks in other countries. A current list
  of IBM trademarks is available on the Web at
  “Copyright and trademark information” at
  ibm.com/legal/copytrade.shtml

  Other company, product and service names
  may be trademarks or service marks of others.

  References in this publication to IBM products
  and services do not imply that IBM intends to
  make them available in all countries in which
  IBM operates.




   GBE03201-USEN-00

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Railroad Industry - Smart Railroad Opportunities

  • 1. IBM Global Business Services IBM Institute for Business Value Travel and Transportation The smarter railroad An opportunity for the railroad industry
  • 2. IBM Institute for Business Value IBM Global Business Services, through the IBM Institute for Business Value, develops fact-based strategic insights for senior executives around critical public and private sector issues. This executive brief is based on an in-depth study by the Institute’s research team. It is part of an ongoing commitment by IBM Global Business Services to provide analysis and viewpoints that help companies realize business value. You may contact the authors or send an e-mail to iibv@us.ibm.com for more information.
  • 3. The smarter railroad An opportunity for the railroad industry By Keith Dierkx Global demand for rail services continues to outpace available capacity and infrastructure, while aging systems and traditional business practices limit tangible responses to address the problem. Rail executives are being presented with a mandate by society to build rail systems that are smarter. By embracing new and existing technologies to acquire, associate and analyze information across the rail network and using that information to become more efficient and effective, they can create a more responsive and agile operating environment. Introduction The rail industry is not immune to recent global The global rail industry in 2009 and beyond challenges, such as the crisis in the financial will struggle to meet the increasing demand markets, the slowdown in the manufacturing for freight and passenger transportation. sector across many industries and shifts in While it is natural for business to brace itself global trade. These issues show that the world during difficult economic times, this is actu- has become hyper-connected, economically, ally the antithesis of what rail executives need socially and technically. We now have a set of to be doing today. Now is the time to invest complex interrelated global systems, which are in creating real innovation for an industry that making the world smaller. needs to launch itself forward to meet the However, while the world is becoming smaller, needs of the twenty-first century. it is also becoming smarter. Intelligence is being infused into every system and process that creates, sells and moves products and people, and delivers services. 1 The smarter railroad
  • 4. This is possible because our world is becoming more: Instrumented By 2010, it is estimated that the world will have produced in excess of 30 billion Radio Frequency Identification (RFID) tags, creating the ability to track the location of cargo, the health of an opera- 1 tion and the movement of people through urban centers and travel networks. Interconnected Systems and objects now “speak” to each other, and these interactions create the possibility to improve performance while also generating unprecedented amounts of data that can be shared within a company or across ecosystems for collaboration. North American rail operations, for example, have thousands of Automatic Equipment Identification (AEI) readers and tens of thou- sands of wagons with RFID tags. These trackside AEI sensors provide information on the location of the wagons and then interact with acoustic monitoring, hot box and wheel impact detection devices to provide a more complete and comprehensive view of the conditions of the cars. Intelligent Instrumented and connected objects and processes are communicating with sophisticated busi- ness systems that enable data to be mined, relationships to be analyzed and decision making to be continuous and near realtime. By aggregating wagon information and trends for wheel fatigue, bearing overheating or other mechanical failures, maintenance requirements can be predicted and corrective action can be communicated rapidly based on the urgency and potential harm to the health and safety of passengers and freight. Building smarter rail networks makes sense not only because of the abundance of available and affordable technology, but also because real change is required in the industry to address society’s demands for transportation. Instrumented Interconnected Intelligent + + = An opportunity to think and act in new ways 22 IBM Global Business Services IBM Global Business Services
  • 5. The smarter railroad An opportunity for the railroad industry For global railroad A mandate for change Capacity and congestion Morgan Stanley estimates that there will be Increasing demand for rail services is straining executives, the top US$300 billion worth of global investment to existing systems, requiring optimization of industry challenges are: upgrade, expand and initiate railway networks the existing passenger and freight rail time- capacity and congestion, 2 during the next five years. Consistent with this tables and schedules to achieve increased operational efficiency investment, consider the growth that is occur- throughput on existing rail infrastructure. and reliability, structural ring across the world: Rail freight companies are experiencing and competition issues, • By 2012, rail industry revenue is forecast growth in trade, especially in the areas of and safety and security. to be US$514 billion, with a 3.3 percent energy and commodities. Russian harbors, compound annual growth rate (CAGR) from in particular, are experiencing serious bottle- 3 2007 to 2012. necks, which are resulting in issues for the • The global rail supply market grew 9 percent railroads. Rail companies are increasing asset from 2006 to 2007 and is expected to utilization and making significant investments continue growing 2.0-2.5 percent over the in infrastructure to meet the capacity chal- next nine years. 4 lenge. • Asia Pacific will grow at 6 percent average Operational efficiency and reliability CAGR, while China alone will grow 11.8 Aging IT systems limit the efficiency of 5 percent CAGR from 2007 to 2012. resources and reliability in established • U.S. freight railroad demand will increase rail markets and prevent companies from 88 percent by 2035, requiring an estimated responding quickly to changing needs; new US$148 billion of investment for existing markets have the opportunity to adopt newer, lines. 6 more flexible technology infrastructures, leap- frogging current practices. • Europe’s passenger railway market will have a value of US$116.5 billion in 2012, an Network failures and systems outages can increase of 19.3 percent from 2007 and a have a large domino effect that impacts 7 CAGR of 3.6 percent. customer satisfaction. Many current IT systems are old and complex, making the sharing of If the rail industry is to meet this projected data difficult. They are also unable to cope growth, it needs to solve substantial, even with the scale of growth predicted over the transformational, business issues and chal- next few years. Upgrades and improvements lenges. Based on an independent study to ticketing and reservation systems are commissioned by IBM in 2008, the top four ongoing in most markets. challenges cited by global rail executives were capacity and congestion, operational efficiency and reliability, structural and compe- 8 tition issues, and safety and security. 3 The smarter railroad
  • 6. Structural and competition issues With significant opportunity for railroad execu- Recent liberalization and privatization in some tives to bring change to the global economy, markets is forcing railroads to restructure their imagine: operations; structural limitations exacerbate • If passengers could manage their entire the strain of capacity. door-to-door journey on their mobile In North America, freight and passenger devices, receiving continually updated railroads are entirely separate entities, which suggestions for more convenient routes causes control issues for the passenger side based on their own travel history and prefer- because of lack of ownership of the tracks. In ences. addition, the passenger services are quasi- • If rail companies could better identify and governmental organizations that rely heavily on optimize the profitability or cost to serve government subsidies. a customer and plan asset utilization and pricing in realtime. In Russia, road haulage firms are increas- ingly competing with railroads for mid-range • If rail companies could reduce capital transport. Similarly, China is seeing a shift from expenditure and improve utilization. the rail tracks to automobiles as the wealth of • If unnecessary mainline train stoppages urban populations increases. Optimizing busi- could be reduced because systems are ness processes and systems and improving smart enough to identify real mechanical customer service will enable stronger competi- problems and failures. tion and pricing. • If schedules and capacity could be Safety and security dynamically adjusted to cope with irregular As the rail networks become an even more operations, such as holiday festivals and attractive alternative to other modes of trans- weather outages. portation, stricter requirements are being • If rail companies could increase network placed on railroads to help ensure safety. velocity, capacity and revenue through reduced congestion and increased utiliza- In North America, political scrutiny and regu- tion, without adding locomotives. latory oversight is increasing, with legislation enacted in October 2008 requiring Positive All of these scenarios are possible in a Train Control (PTC) systems by the end of 2015. smarter rail industry. As intelligence is infused Predictive maintenance and data analysis is into rail systems and decision making, the being used for accident prevention. Ultimately, industry will benefit from: improving safety standards can drive large cost savings for railroad operators. 4 IBM Global Business Services
  • 7. Smarter rail systems • Increased capacity of freight and passenger As the world becomes smarter, customer rail, with reduced capital expenditures interactions with rail companies will change. are highly instrumented, With the recent emergence of Web 2.0 appli- extremely interconnected • Seamless transportation for both passen- cations and the proliferation of mobile and and far more intelligent. gers and freight smart devices, customers are becoming more • Quicker, safer rail service informed and want more control of their travel, • Increased velocity of the rail network shopping and interaction with railroads. In the future, it will matter less which company gets • Further leveraging of rail’s environmental them from point A to point B; they will care and energy advantages more about how quick, cost effective or easy it • Improved passenger service, loyalty and was to plan and manage the journey. Similarly, ability to tailor to preferences suppliers will want to book their own freight • A flexible rail operation that can expand and have it moved directly from manufacturing rapidly to meet growth requirements. to stores, regardless of carrier. They will self- select their transit options by cost, efficiency Building a smarter rail system and impact to the environment as required The smarter railroad requires an intelligence by their customers. Railroads will need to that is networked, communicating and aware develop new networks across ecosystems across the rail ecosystem. It requires informa- and channels as a result of advanced network tion to be shared across the enterprise and technologies and increasing customer among many different stakeholders, including demands. the rail company, shippers, car owners, travel The volume and variety of data and the agents, municipalities, intermodal carriers and interconnectivity among data sources will customers. increase decision-making velocity. Data will be used in a way that enables the agenda to be The rail ecosystem is a highly complex global shifted from simply managing assets to situ- system comprising the internal rail network ational awareness, prediction and planning. and the external rail network. The internal rail This will allow traditional rail business models network is made up of assets, infrastructure and employees. The external rail network to be revolutionized, with rail operators and comprises the broader network of travel partners, customers becoming more empowered and suppliers, logistics service providers, intermodal informed. Investments, therefore, will need to carriers, regulatory agencies and customers. be made in not only collecting the data, but Rail companies of the twenty-first century will also in its collation and analysis in order to collaborate and extend their networks across drive practical action. wider ecosystems. 5 The smarter railroad
  • 8. Instrumented between the wayside and the station, they Systems and solutions are just now begin- enable remote diagnostics and realtime moni- ning to allow the health of the operation to toring. Benefits include improvements to the be measured, sensed or seen across supply operational efficiency of a railroad’s business, chains, processes and infrastructures. Trillions as well as the opportunity to improve network of sensors are now deployed in our everyday velocity, asset utilization, return on assets life. Events, actions and objects are being and operating ratio. Similarly, the use of video sensed in ways we never imagined. Today, surveillance, enabled by transmission from the trackside devices monitor acoustic signatures train to a control center, may also be leveraged and heat and wheel impact at most North to improve passenger and car security. American and many European railroads. RFID tags, read by fixed infrastructure along the Although not new, mobile devices are wayside, help identify rail cars, while wireless certainly getting smarter, offering Global networks and video systems provide moni- Positioning Systems (GPS) and other location- toring of assets in rail yards. These discrete based capabilities that can be exploited by solutions are helping rail companies collect passenger rail operators to create new pricing information and track the location of assets, and revenue models based upon actual which can improve productivity while providing usage. For example, instead of passengers increased safety and security for travelers. purchasing cards or tickets for intended future travel from a desk or booth, passengers may Instrumentation helps rail New developments in technology are creating instead use stored-value cards or devices and companies collect new new business models. For example, main- be charged based on usage. This would have tenance may be proactively initiated based the additional benefit of freeing up terminal information to monitor on prediction of failure rather than regulatory floor space for use by shops and other operations more closely schedule, and passengers can be billed for revenue-generating opportunities. and act more proactively. travel based on actual usage. Rail systems can be more fully optimized with deployed instru- The full extent of the smarter railroad enables mentation technologies, such as the European an operator to know the location, state and Rail Traffic Management Signal (ERTMS) condition of every asset within the entire system, which is being developed across network – a powerful set of data indeed. Europe. What makes ERTMS technology Handheld devices used by way crews can impactful to the industry is that its specifica- improve freight maintenance with near realtime tions are publicly available, enabling more data capture of work progress. This enables consistent standards among rail systems and the railroad to free up track sooner, increasing suppliers, and creating an environment condu- network velocity. Workers can also update asset cive to greater collaboration and a broader 9 inventory and realtime replenishment information, ecosystem of service providers. which facilitates having the right product at the Intelligent cameras and video systems are right moment and can reduce inventory carrying now being piloted in rail and intermodal yards costs and safety stock. in the United States and Canada. Located 6 IBM Global Business Services
  • 9. Interconnected • Seamless freight delivery is possible When instrumented transportation systems when freight operators allow inventory and work together, dynamically connecting across schedules to be accessed by customers the internal rail network or across external rail and interconnecting transit carriers. networks, the flow of data and information can • iTransit and Google Transit are examples of be highly leveraged. The railroads can offer “mash-ups,” interconnected Web sites that improved and timely decision making for the pull information from various sources and internal railroad regarding asset deployment, allow a person to navigate public transporta- utilization, maintenance and, for the external tion systems, with several options offered, railroad, regarding schedule changes and such as pedestrian routes, subways and services for customers, partners and suppliers. trains. The next wave of innovation will With greater interconnectivity, business model be for customers to purchase tickets via transformation is possible and is already their mobile devices and use the boarding occurring in a number of ways: barcode they receive to pass through security checkpoints and ticket gates. • Block train scheduling for passenger and This type of customer accessibility can freight rail creates greater utilization of be applied in the freight market too. It is assets and capacity on shared lines by possible customers could use data or voice shortening the block distance between input (such as Google’s new voice search trains. Open sharing and connectivity of for the Apple iPhone) to log a shipment’s Through greater operational data and systems is essential to start and end point and then book based on interconnectivity, increase train velocity and reduce waiting such factors as time, cost and even carbon railroads can exchange times during intermodal connections. impact, which are calculated for multiple information more • High-speed passenger rail connectivity is transit options. broadly and make better, being developed across Europe through Railteam, a network of high-speed rail The benefit for customers in all of this is that faster decisions. their needs are accommodated intelligently, operators that bring together schedules, ticketing and services to offer customers a while distribution, scheduling and pricing broader network, similar to alliance networks management systems are brought together across the airline industry. This kind of 10 seamlessly in the background. The benefit for interconnection can also be deployed in the rail operators is the ability to fully utilize their developing world in China, Russia, India and networks and assets. South America. These examples of interconnectivity rely on an • Seamless passenger travel is possible by open software architecture, which provides the decoupling sales systems’ business logic flexibility to support new, best-of-breed appli- from distribution channels so passenger cations as well as legacy systems and enables travel can be booked end to end, including future growth in the business. This supports regional rail, airline, hotel and bus. business applications at the enterprise level including master data and asset management, resource planning, application integration and business process modeling. 7 The smarter railroad
  • 10. Intelligent These new intelligent technologies can signifi- Business becomes smarter when relevant cantly reduce the need for fixed infrastructure information is available to sense, analyze and along the wayside and provide a smarter, act upon. More information on its own doesn’t more flexible and predominantly mobile infra- add insight; it needs to be transformed to structure. Fixed infrastructure is expensive to allow for better planning, decision making, install and maintain, and difficult to update. A alerts and proactive execution. Every insight mobile, train-based system can mitigate signifi- of the smarter railroad should result in actions cant capital expenditures over time, providing that create new value for the internal and greater flexibility to take advantage of both external railroad networks. evolutionary and revolutionary technology improvements. Train-based systems could As rail distribution and transport management sense changes in infrastructure, such as metal systems become more flexible, informative fatigue in overpasses and concrete fissures and easily accessed, customers and compa- in ties, and notify work crews, procurement nies will choose rail because it is simply good offices and public entities. These systems are business and adheres to suppliers’ increasing programmable and have the ability to change requirements for transport that is cost effec- their reporting based on their physical loca- tive, reliable, timely and socially responsible. tions as they cross borders, city boundaries or Customers will choose passenger rail because other municipalities. it is convenient to book with other travel and is accessible via multiple self-service channels. Both passenger and freight enterprises can operate with flexibility and responsiveness Mobile condition-based monitoring systems when information from operating systems will provide railroads with more intelligence across the business is leveraged for decision through continuous realtime capture and making, thus operating more intelligently. For analysis of critical data, such as the health example, when inventory – whether it be freight of a car (air pressure and brake monitoring, forward loads or passenger forward book- wheel bearing temperature, engine perfor- ings – is integrated with scheduling, cars can mance) as well as operational data (manifest be added and removed from lines based on verification, “dark car” identification, time- need. Crew scheduling can be optimized and stamping of car spotting, freight condition, adjusted when crew management systems are intrusion detection and hazardous materials). similarly integrated. This type of business intel- Mote-based sensors mounted on the cars ligence is supported by analytics. trigger messages based on decision modeling and analytics that interpret the information. A key benefit of condition-based monitoring Autonomic routines built into this system will is a transformational shift from tracking cars distribute information, dispatch service, order with transponders to proactive monitoring parts, schedule maintenance and perform of events, conditions and health of cars. As remote diagnostics. mentioned earlier, predictive maintenance can be implemented with greater assurances – a result of more, better and timely information that has been collected and analyzed. 8 IBM Global Business Services
  • 11. Information integration, Analytics are fundamental for bringing Creating a smarter railroad together and making sense of valuable A smarter railroad will not be built overnight. sophisticated analytics sources of data about the operation and its But it does require bold steps, investments and data modeling can customers. Customers’ use of online travel and the will to create real transformation. Rail infuse strategic and booking tools and transit sites create very rich executives should consider these questions in operational decision data about their purchasing habits and how planning the path to a smarter railroad: making with an entirely they travel. The benefit for rail operators is the • Can the health of the operation be new level of intelligence. ability to directly capture customer informa- measured, sensed and incorporated into tion that may be used to better understand near realtime decision making? travel patterns, intermodal utilization and route • Are your business functions flexible enough preferences. The analysis of such rich data to meet changing customer demands? enables a company to gain insights into maxi- mizing revenue with intelligent pricing and • Can you predict your maintenance needs yield models and to make better decisions based on actual conditions? about asset utilization, retailing and sales. • Do you know the value, location, availability and condition of all your spare parts across When operational data is brought together the network? from across the enterprise, such as sched- uling, crew optimization, maintenance, sales, • Are your systems fully integrated with revenue management and inventory, the rail- those of external suppliers, customers and road can use analytics to make informed and partners to leverage your combined assets, near realtime decisions about the operation. capacity and services? For example: • Have you conducted an analysis of your • How will a schedule change impact core competencies versus business revenue, crew and capacity? functions that could be done elsewhere? • How can empty wagons be better utilized • Are you using your best talent to become and turned into revenue opportunities or instrumented, interconnected and intelligent? redeployed? • How will we forecast and respond to shifts in supply chain requirements? • How can we better serve the secondary cities that airlines no longer serve (a more common occurrence in the United States), or open up new territories such as in China or Russia? 9 The smarter railroad
  • 12. Leaders will use this Conclusion Appendix 1 – Smarter railroads time of economic Rail executives must meet society’s demand around the world challenge to invest in for rail systems that are integrated into our China global economy, competitive with other trans- The forecasted growth in passenger and making their businesses portation systems and flexible to meet global freight rail in China is driving the need for smarter so that they trade and passenger demands. The current increased capacity for both existing rights of emerge from this economic slowdown provides a window of way and new lines. In the Chinese govern- period stronger and opportunity for making these investments; ment’s last five-year plan (2006-2010), US$182 railroads should use this time to begin the billion was allocated for the development more competitively transformation rather than being forced to do of railways between the years of 2010 and positioned. so in crisis mode. 11 2020. In November 2008, the government announced an economic stimulus package For first movers, becoming a smarter railroad centered on rail construction that will speed up can help create important competitive advan- this investment and bring its schedule ahead tages – an expanded rail ecosystem, asset 12 to potentially 2012-2015. optimization, new revenue model opportuni- ties and new ways to serve customers. These China is planning to build 17 ,000 kilometers of advantages resonate with the global social new rail lines by the end of 2010. Of that, 7,500 movements that have emerged: railroads are kilometers will be built for passenger transport, “green,” railroads are efficient, and railroads and 5,500 kilometers will be built or upgraded are economical. 13 to high-speed rail lines. Large investments in predictive maintenance systems and traffic For operators in expansion mode, smarter control are currently underway and will be railroads can help reduce new line and critical to managing growth. rolling stock costs and significantly increase customer service in a capacity-constrained The advantage of China’s sizable new infra- environment. structure growth may not be dissimilar to when developing nations leaped from no telephony As the rail industry becomes more instru- infrastructure to cellular/mobile technology, mented, interconnected and intelligent, bypassing land-line telephone networks histor- business model innovation becomes more ically built on copper wire. China’s rail system attainable. For rail executives to capitalize on has a similar opportunity to leapfrog current such change, they need to accelerate invest- rail infrastructure systems with new smarter ment in new intelligence. Building a smarter rail capabilities. industry will not be a one-size-fits-all approach for everyone. The path to transformation for each railroad will depend on the maturity of the existing rail system, current capabilities and market demands. 10 IBM Global Business Services
  • 13. Examples of potential performance improve- North America ment: For the U.S. freight rail industry to meet demand and growth forecasts, significant • Safety and preventative maintenance – investments will need to be made to existing Smarter capabilities can help to prevent and new infrastructure and rolling stock. The accidents, collisions and derailments. U.S. Department of Transportation forecasts Sensor-based early detection of potential that freight railroad demand will increase 88 equipment failures, which enables condition- 14 percent by 2035. based monitoring and a better predictive maintenance scheme, and various moni- The American Association of Railroads esti- toring capabilities for rail infrastructure, such mates that US$148 billion of investment is as track and bridge inspections, can reduce required to meet 2035 volumes based on disruptions to passenger and freight service. existing lines. This estimate pertains only • Reduce congestion – Capturing realtime to the expansion of lines and facilities and data in intelligent, world-aware systems, does not account for maintenance of lines or the smarter railroad will be a safer, higher stock. Capital, maintenance and infrastructure performance railroad. Continual perfor- expenditure made up nearly 40 cents on every mance optimization can help reduce rail revenue dollar U.S. railroads spent to keep up 15 freight and container congestion. with capacity from 1980-2007 . • Customer service – Using intelligent aggre- To meet this capacity shortage, U.S. rail gation of data, a smarter railroad can gain companies are going to be reliant on produc- new insights to enable process transforma- tivity improvements and technological tions that result in improved efficiencies, advances not accounted for in investment increased effectiveness and new business estimates, as well as further developing capabilities. With event information such successful public-private partnerships. A as train delays, perishable expiration dates, recent example of this is the planned California unauthorized asset moves, critical late parts, High-Speed Rail Network connecting San and service levels or quality of service not Francisco to San Diego. Funding will largely met, the railroad can evaluate, correlate and come from a combination of state and federal respond dynamically. funds as well as other public-private partner- 16 ships. The U.S. Rail Safety Improvement Act of 2008 (RSIA) mandates that Positive Train Control must be installed on all rail main lines used to carry passengers or certain highly hazardous materials by December 31, 2015. This and other elements of the RSIA present significant challenges for the U.S. rail industry. 11 The smarter railroad
  • 14. Russia movement of intermodal and commodity Liberalization and privatization is driving large- freight (timber and coal) into Europe will offer scale structural reform within Russian Railways, an alternative to maritime movements. In early the wholly government-owned rail system. 2008, Russia was part of a first-of-a-kind pilot Rapid growth in both freight and passenger for a direct rail line from Beijing to Hamburg, rail, along with plans to separate the freight crossing through Mongolia, Russia, Belarus and passenger businesses, require both and Poland. The freight moved in 15 days, a 19 modernization of infrastructure, railcars and vast improvement from 45 days by sea. locomotives as well as expansion of rail lines to support multimodal transport logistics and Europe passenger services. Russian Railways plans The European railroads are continuing to to invest US$50 million by 2010 and US$390 evolve and become smarter, raising the bar 17 billion by 2030. A sizable focus on intercon- for all participants in their ecosystem. The nectivity will be required to manage the many European railroads are leading the world private rail operators and integration into the in how they interoperate and connect with passenger and freight networks of Western each other and their customers. Due to its Europe. geographic nature, reliance on cross-border trade and passenger travel and recent liber- Moving manufactured consumer goods via alization, Europe’s mature rail industry has intermodal containers from European and invested more in the interconnectivity of rail Baltic ports requires tighter integration with the networks than other global regions. Examples transportation and logistics networks. Further, of this include the ERTMS project, which is Russian Railway’s potential injection of capital establishing a standard for signaling systems into providers such as Deutsche Bahn will across Europe (see page 6), and Railteam, 18 require smarter rail capabilities from Russia. which is building a network of already estab- Interchanging rail cars between Russian Rail lished high-speed rail operators (see page 7). and the European rail networks will require assurances related to the health and safety of High rail utilization across most of Europe is the wagons, integration with condition-based increasing the need for dynamic freight sched- monitoring systems and tight delivery sched- uling and block train scheduling for freight and ules in performance based logistics contracts passenger lines as well as creating growth in that require smooth rail yard performance and high-speed rail. interchange. New and evolving regulations DB Schenker Rail is an example of how inter- on the movement of hazardous materials will connectivity may work successfully across require implementation of railcar instrumenta- borders and varied systems. Operating across tion and providing reliable information and five countries – Germany, Netherlands, Italy, connection to rail, government and municipal Switzerland and Denmark – 60 percent of its agencies. freight volume crosses international borders. Looking east, Russia has the opportunity to The company offers block train, single freight link Asian manufacturing capabilities with and combined transport services from a single 20 European consumer markets. Trans-Siberian source, with a focus on road-to-rail transport. 12 IBM Global Business Services
  • 15. About the author Contributors Keith Dierkx is Director of the IBM Global Rail Charles Vincent is a Partner leading the Travel Innovation Center. He has worked with rail- and Transportation practice in IBM Global roads for over 22 years, primarily in logistics Business Services in Southwest Europe. and information technology. He has been Charles may be reached at charles.vincent@ CIO of a global transportation company, nl.ibm.com. and Vice President of a successful Silicon Domenico Balzano is a Business Development Valley technology startup. Keith is currently Executive for railroads in IBM Global Business on the Business Advisory Board at the San Services. Domenico may be reached at Francisco State School of Business and is domenico_balzano@it.ibm.com. a past Technology Board member at the Tom Liebtag is the Industry Marketing Auto-ID Center at the Massachusetts Institute Manager for Transportation for IBM. Tom may of Technology. Keith may be reached at be reached at twliebt@us.ibm.com. kwdierkx@us.ibm.com. 13 The smarter railroad
  • 16. The right partner for a changing References world 1 “Explosive Growth Projected in Next Five At IBM Global Business Services, we Years for RFID Tags.” In-Stat. January 18, collaborate with our clients, bringing together 2006. http://www.instat.com/press. business insight, advanced research and tech- asp?ID=1545&sku=IN0502115WT nology to give them a distinct advantage in 2 “GEM’s Equity Strategy. Railways: Global today’s rapidly changing environment. Through Spending Boom to Upgrade, Expand and our integrated approach to business design Initiate Rail Networks.” Morgan Stanley. and execution, we help turn strategies into February 7 2008. , action. And with expertise in 17 industries and 3 “Global Passenger Railways.” Datamonitor. global capabilities that span 170 countries, we November 6, 2008. can help clients anticipate change and profit 4 from new opportunities. “Worldwide Rail Market Study – Status Quo and Outlook 2016.” Roland Berger Strategy Consultants on behalf of the Association of European Rail Industry (UNIFE). 2008. Supply market consists of rail control, infrastructure, rolling stock and services. 5 Ibid. 6 “National Rail Freight Infrastructure Capacity and Investment Study.” Cambridge Systematics, Inc. for the American Association of Railroads. September 2007 http://www. . camsys.com/pubs/AAR_Nat_%20Rail_Cap_ Study.pdf 7 “Passenger Railways in Europe.” Datamonitor. November 6, 2008. For this statistic, Europe comprises Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, Netherlands, Norway, Poland, Russia, Spain, Sweden and the U.K. 14 IBM Global Business Services
  • 17. 8 14 Study conducted by OC&C Strategy “National Rail Freight Infrastructure Capacity Consultants on behalf of IBM in June 2008. and Investment Study.” Cambridge Safety was identified as a business challenge Systematics, Inc. for the American Association of high importance in North America, with of Railroads. September 2007 http://www. . potential to drive significant cost savings, but camsys.com/pubs/AAR_Nat_%20Rail_Cap_ was not identified as one of the most important Study.pdf challenges in other markets. Customer Service 15 Ibid. was rated as “somewhat important” in all 16 “Financing California’s High-Speed Train markets. Interviews highlighted that the focus System.” California High-Speed Rail Authority. on passenger service is largely driven by the http://www.cahighspeedrail.ca.gov/news/ need to garner greater cost efficiencies. 9 FUNDING_lr.pdf Wright, Robert. “Road Congestion and Oil Price 17 “GEM’s Equity Strategy. Railways: Global Invigorate Price.” Financial Times. September Spending Boom to Upgrade, Expand and 22, 2008. 10 Initiate Rail Networks.” Morgan Stanley. “European high speed rail operators launch February 7 2008. , Railteam.” Railteam press release. July 2, 2007. 18 Wiesmann, Gerrit. “German State Railway IPO http://www.railteam.co.uk/News/Press-corner 11 to Go Ahead.” Financial Times. September Anderlini, Jamil. “Trains carry China growth 26, 2008. Partial privatization of German’s hopes.” Financial Times. November 3, 2008 Deutsche Bahn is attracting interest from 12 Tabeta, Shunsuke. “China To Build High-Speed Russian Rail who reportedly would like to Railway Network To Prop Up Economy.” The secure 5 percent equity. Nikkei. February 3, 2009. 19 Lyons, Patrick J. “A Railroad Rarity: Train Arrives 13 Anderlini, Jamil. “Trains carry China growth Five Days Early.” The New York Times. January hopes.” Financial Times. November 3, 2008 25, 2008. 20 “The entire world of rail freight transport.” DB Schenker Rail. http://www.rail.dbschenker.be/ site/logistics/railion/railionbelgienluxemburg/en/ profile/portrait/portrait.html 15 The smarter railroad
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