Botond Kiss, BLADE & HIGH END BUSINESS LINE MANAGER Business Line Manager, IBM Pure Systems, System x Growth Markets

1. 1 © 2012 IBM Corporation
1

2. Botond Kiss
IBM Pure Systems, Growth Markets
IBM PureSystems
A growing family of expert integrated systems
2 © 2012 IBM Corporation

3. Technology is the leading force for impacting business
Factors impacting organizations:
1. Technology factors
2. People skills
3. Market factors
4. Macro-economic factors
5. Regulatory concerns
6. Globalization
Source: IBM CEO Study 2012
Speed Value Responsiveness
90%
view cloud as
20B+
Intelligent business
critical to their plans Extended Reach assets New Insights
1Billion
Smartphones and 1.2 billion
2.7ZB
of digital content in 2012,
mobile employees by 2014 up 50% from 2011
3 © 2012 IBM Corporation

4. Is IT ready for the challenge?
New server spending
Power & cooling costs
Server mgmt & admin costs 2013
1996
29% 68%
68% of IT Only 1 in 5
operating costs in 2013 will be for organizations allocate more than
management and administration 50% of IT budget to new projects
* IDC; Converged Systems: End-User Survey Results
presentation; September 2012; Doc #236966 * 2012 IBM Global Data Center Study
4 © 2012 IBM Corporation

5. Market factors / macro-economic realities
Significant uncertainty remains among businesses
Many corporations still in cash conservation mode
Access to capital challenging:
− Less credit available in the market and more restrictions
− Credit lines preserved for core business needs
Continued pressure on IT spending (i.e., most budgets are flat)
Stock Market Volatility Tight Credit Markets Economic Uncertainty
5 © 2012 IBM Corporation

6. Most of your IT costs lay beneath the surface
10%-50%
10%-50% Acquisition Cost
Acquisition Cost
Maintanance
Maintanance
Deployment
Deployment
TCO
Software
Software
Downtime
Downtime
Power & Cooling
Power & Cooling
Security
Security
Space
Space
50%-90%
50%-90% Asset Management
Asset Management
“ For modern IT platforms, 30% of the total cost
is the cost of acquiring the equipment. The
balance is for IT labor/services to configure,
maintain, upgrade, reconfigure, and ultimately
“ IT organizations are spending
from 70-80% of their total IT
budgets on maintenance and
ongoing operations.
decommission the equipment.
-- IDC -- Forrester
6 © 2012 IBM Corporation

7. IT market in Serbia is expected to decline slightly in
2011 and 2012, but further growth will come in 2013.
Around EUR 1 million has been invested in developing
cloud computing technology in Serbia so far.
– Source IDC
7 © 2012 IBM Corporation

8. In April, IBM announced a new family of expert integrated systems:
Systems with integrated expertise and built for cloud
Built-in Expertise Integration by
Capturing and Design
automating what Deeply integrating and
experts do – from tuning hardware and
the infrastructure software – in a ready-to-
patterns to the go workload optimized
application patterns system
Simplified Experience
Making every part of the IT lifecycle easier - with
integrated management of the entire system and a
broad open ecosystem of optimized solutions
8 © 2012 IBM Corporation

9. The PureSystems family delivers greater simplicity, speed & lower cost
Today’s problem: Time and effort is spent tuning general purpose components
Design/Deploy Manage/Maintain
The PureSystems solution: Simplifying the entire IT project lifecycle
General Purpose Custom Built
Components Reduced
System Time, Cost and Risk
Design Deploy Manage Maintain
Expert Integrated
System
9 © 2012 IBM Corporation

10. IBM has invested in PureSystems innovation
10 © 2012 IBM Corporation

11. PureSystems simplify each phase of the systems lifecycle
Streamlined: Accelerated: Simplified: Integrated:
Pre-integrated, pre- System Up and Dynamically scale to Single support number
tested, ready to run running in hours meet changing System level updates
Optimized Easily deploy new demand and upgrades
configurations with high application and data Automatic failover and Simplified problem
availability services high availability determination
Single part to order Rapidly replicate Fully integrated
environments for management
development and test
Patterns of expertise
11 © 2012 IBM Corporation

12. New announcements for the PureSystems family that change the
economics of IT and accelerate time to value
Infrastructure Application Platform Data Platform
Delivering Infrastructure Services Delivering Platform Services Delivering Data Services
12 © 2012 IBM Corporation

13. IBM PureFlex System: Integrated Infrastructure, built for cloud
Flexibility to run your choice of applications and middleware
Expert integrated 200% increase
in performance of critical
application
Flexible infrastructure
Compute (x86 &
POWER) 66% faster
Storage setup time
Networking
Advanced Flex System Days to minutes
technology for virtual machine
deployment time
Unified infrastructure
management 72% lower
systems costs over
Infrastructure 3 years
Delivering Infrastructure Services
13 © 2012 IBM Corporation

14. Clients are experiencing the value of IBM PureFlex System
Managed Services Provider Financial Services Company
Business Need Business Need
Provide customers with all-inclusive High scalability, availability, data security
cloud services, with fast time to delivery. and cloud delivery
Why PureFlex? Why PureFlex?
“IBM PureFlex addresses our need for a “IBM PureFlex gives us freedom to
fully integrated and optimized grow, increase our availability, allow
infrastructure that radically simplifies the creation of a environment for
computing” Disaster Recovery”
George Fok Jose Geraldo Ortigosa,
Managing Director, PCCW Valecard Operations Manager
14 © 2012 IBM Corporation

15. IBM PureApplication System: A platform system built-for-cloud that
simplifies deployment and management of applications
Expert integrated
Platform for applications Up and running in
Application server less than 4 hours
Database services
Compute
Deploy and automatically
Storage
scale applications
Networking
in minutes
Built-in expertise with Concurrent
infrastructure,
platform, and management of
application patterns 100s of VM’s
on a single system
Application Platform
Platform management
Delivering Platform Services
15 © 2012 IBM Corporation

16. Clients are experiencing the value of PureApplication System
Government Agency Global UK Bank
Business Need Business Need
Rapidly create a highly responsive Need to reduce the time and cost of
private cloud for analytics workloads delivering application and platform
related to national security services
Why PureFlex? Why PureFlex?
Meets extreme peaks and troughs App delivery time 6 wks 2 mins
inherent in their analytics workloads App migration costs -£800K
Reduced costs across the lifecycle Administration costs -£670K
Provisioning/patching costs -£500K
16 © 2012 IBM Corporation

17. IBM PureData System: Optimized exclusively for data services
Optimized for
data services
Workload optimized
Transactional performance
Analytics
Data load ready in hours
Expert integrated
Integrated management
Data platform
Infrastructure Automated maintenance
Unified platform
management Single point of support
Built-in expertise
Data Platform
Delivering Data Services
17 © 2012 IBM Corporation

18. Different data workloads have different characteristics
For Apps like e-Commerce…
System for Handle millions of daily on-line transactions
Transactions requiring a mix of data reads and writes
For Apps like Customer Analysis…
System for Analytics Easily load petabytes of data and run complex
analytics and reports with minimal administration
powered by
Netezza technology
For Apps like Real Time Fraud Detection…
System for Run complex analytics while handling operational
Operational Analytics reads and writes for real-time decision making
18 © 2012 IBM Corporation

19. IBM PureData System
Pattern based database deployment
in minutes, not hours1
System for Handles more than 100 databases
Transactions on 1 system2
10-100x faster than
traditional custom systems4
System for Analytics 20x greater concurrency and throughput for
powered by tactical queries than previous
Netezza technology Netezza technology5
Continuous ingest of operation data
Handles 1000+ concurrent
System for operational queries3
Operational Analytics
Up to 10x storage savings with
adaptive compression6
19 © 2012 IBM Corporation

20. Smart consolidation of application and data services
Analytics & Transactional Transactional Analytic
Applications Data Services Data Services
PureData System
PureApplication for for for
System Transactions Analytics Operational
Analytics
20 © 2012 IBM Corporation

21. The broadest open ecosystem….
• Runs tens of
thousands of
existing POWER and
x86 applications
• Over 191 optimized
solutions from
170 leading partners
• ISVs transforming
their business
model to cloud
21 © 2012 IBM Corporation

22. Growing Ecosystem with 60+ PureData System Partners
22 © 2012 IBM Corporation

23. Delivering the value of expert integrated systems
Infrastructure Application Platform Data Platform
Delivering Infrastructure Services Delivering Platform Services Delivering Data Services
23 © 2012 IBM Corporation

24. IBM PureSystems family is built for cloud
Flexible deployment options with IBM SmartCloud
Accelerate cloud deployments
with expert integrated systems
Enterprise Enterprise Enterprise
data center
Managed
private Hosted Shared
cloud private cloud
cloud services
Deploy cloud
platforms into your Immediate access to
existing infrastructure managed services
24 © 2012 IBM Corporation

25. Accelerate deployments with IBM PureSystems family
Application Platform Data Platform
System configured System delivering
Platform as a Service Technologies with IBM middleware high performance data
to accelerate services to
deployment of your transactional and
choice of applications analytics applications
Lifecycle Resources Environments Management Integration
Infrastructure as a Service Technologies
Infrastructure System
with flexibility - runs
your choice of
Infrastructure Management Performance Security Usage applications and
middleware
• Simplified experience
• Built-in expertise
• Integration by design
25 © 2012 IBM Corporation

26. For more information visit us on the web
ibm.com/PureSystems
ibm.com/SmartCloud
26 © 2012 IBM Corporation

27. 27 © 2012 IBM Corporation