1.
IBM Digital
Experience on Cloud:
A Quick Overview

2.
Agenda & Speakers
 Introduction
• Gary Dolsen, IBM, VP Digital Experience, IBM Software Group
 Review of IDC Findings
• Melissa Webster, IDC, Program Vice President, Content and Digital Media
Technologies
• Randy Perry, IDC, Vice President, Business Value Consulting
 Portfolio Product Overview and Demo
• Mahendra Pingale, IBM, Principal Offering Manager – Digital Experience
• Bryan Daniel, IBM, Senior Technical Specialist – Digital Experience
 Closing / Q&A
• Gary Dolsen

3.
IDC Findings

4.
Demonstrating the Business Value of IBM
Digital Experience on Cloud
Randy Perry
VP, Business Value Consulting
Melissa Webster
VP, Content & Digital Media

5.
Demonstrating the ROI of IBM Digital Experience
IBM Customer Survey Findings
TOTAL BENEFITS
>$300,000 FOR
EVERY 100 USERS
ANNUALLY
IMPROVED
BUSINESS
PRODUCTIVITY
BY 11%
ENHANCED
USER
PRODUCTIVITY
13%
REDUCED TCO
BY 47%
IBM DELIVERED FIVE
YEAR ROI OF
>500%
AND PAID BACK THE
INITIAL INVESTMENT IN
<7 MONTHS
5

6.
Organizations Increasing DX Spend
Q. Over the next 2 years, will your organization’s budget for creating and delivering
digital experiences:
Increase
somewhat
53%
Stay about
the same
26%
Decrease
somewhat
1%
Decrease
significantly
0%
Don't know
2%
Increase
significantly
18%
6
% of respondents
n=750; IDC’s Digital Experience Survey 2016.

7.
0 20 40 60 80 100
Traditional Web
Mobile Web for tablet users
Mobile Web for smartphone users
Social networks or community sites
Mobile apps for smartphone users
Mobile apps for tablet users
Email campaigns
Digital signs and kiosks
Smart TVs, other 'connected' devices
Wearables
% of respondents
Q. Which of the following channels are priorities for your company/organization for
creating and delivering digital customer experiences?
7
Delivering Multi-Channel DX an Imperative
n=750; IDC’s Digital Experience Survey 2016.

8.
Cost, TTM, Ease of Use Top Selection
Criteria
0 20 40 60 80 100
Cost
Quick time to deploy
Ease of use/authoring
Strong workflow
Multi-channel publishing
Rich media/video capabilities
Multi-site management
Integrated eCommerce
Create launch sites without IT help
Ease of integration/extensibility
Community features
% of respondents
Q. How important are the following capabilities in choosing a WCM solution?
8
n=750; IDC’s Digital Experience Survey 2016.

9.
see significant benefits in
leveraging a single solution
across all of Web publishing
needs – including public facing
sites, Intranets, and Extranets
9
n=750; IDC’s Digital Experience Survey 2016.
60%
say availability via cloud is an
important selection criterion53%
Growing Interest in Cloud, Broad-
Based Solutions

10.
Digital Experience Continuum
10
Intranets Extranets Web Sites
Customers
• Authenticated +
Anonymous
• Integration
w/apps,
eCommerce, etc.
Employees
• Authenticated
• Integration w/
apps, portal,
ECM
Partners
• Authenticated
• Integration
w/apps, portal,
eCommerce,
ECM

11.
Digital Experience Continuum
11
Intranets Extranets Web Sites
Common Requirements:
 Mobile, social, multichannel
 Ease of authoring and publishing for business users
 Ease of integration with enterprise apps, eCommerce, Web apps
 Ability to build rich, engaging experiences; support for rich media
 Analytics/optimization to drive relevance, best next action
 Performance, scalability, reliability

12.
IDC’s Business Value Study for IBM
12

13.
Demographics of the study participants
13

14.
Annual Benefits
Enhancing business and user productivity accounts for 90% of total benefits
14

15.
5 Year TCO: Build vs Buy
IBM’s solution cost 47% less than building a solution in house
$683
$327
$1,359
$895
$665
$288
$726
$328
$187
$69
$-
$500
$1,000
$1,500
$2,000
$2,500
$3,000
$3,500
$4,000
Build IBM
Five year costs per user
Annual IT support -
portal users
Annual IT support -
portals
IT Labor to develop/install
Software
Hardware
Infrastructure
40%
IT Labor
57%
Overall reduction
47%
15

16.
Time to Market – IBM Digital Experience can go from concept to
production in half the time of other solutions
Solution Time to Market
KPIs
Other IBM Advantage
Time to design (weeks) 1.98 1.10 44%
Time to develop (weeks) 4.20 2.10 60%
Time to deploy (weeks) 1.88 .66 65%
Total 8.06 3.86 52%
16

17.
User Productivity Benefits The big driver in benefits is
creating an environment that increases user productivity by 13%
IDC 2013
17
User Productivity
Benefits
• Faster to market
• Reduced errors
• Streamline opns
• Faster search
• Better decisions
Increased Collaboration
I think they are saving about 10% of their
time. They are saving time with the
education, and collaboration
improvement, and finding the right
information at the right time.
Integrated data sets
Every user is a beneficiary. Externally we
use it for our workflow related to
financial transaction offerings.
Internally there is a process of
reimbursement here where you have
your phone bill, your travel expenses,
and your data expenses. I would say
that we have at least a 75% benefit.
Self service
People are saving a tremendous
amount of time. If there’s a call we
push it back out, and say - you can
see all of this information directly.
As customers are getting used to
doing that, then the call load is
going down.
Increased
available time
by 13%
Increased
operational
output by 11%

18.
User Productivity Reliability, resilience and performance add
two days of productivity to each user
Reliability KPIs Other IBM Benefit
Value
Advantage
Downtime Hours per Year 36.4 5.0 31.4 86%
Service Desk Issues 868.5 647.2 221.3 25%
Security - Viral
Attacks/Denial of Service
23.1 0 23.1 100%
Total hours per Year that
users are affected
928.0 652.2 275.8 30%
Hours per year per user 19.7 2.8 16.9 86%
Annual savings per 100
Users
$8,254
18

19.
Business Productivity Benefits - Companies generating revenue from their
extranets are realizing an additional $750,000 in revenue from enhanced operations
Business Productivity Metrics
Operations Productivity Increase 11%
Average Annual Benefit per 100 Users $97,090
Revenue Increase $750,000
Operating Margin (Assumed) 20%
Net Revenue Benefit (Revenue X Margin) $150,000
Average Annual Benefit per 100 Users $5,604
19
Operating margin is a device that allows us to convert revenue increase (a top line number) into
operating profit (a bottom line number) so it can be combined with cost reduction in our ROI analysis.
Every $1 of revenue gained is assumed to have $.80 in costs (such as COGS).

20.
Five Year ROI Analysis
5 Year ROI Metrics Per 100 Users
Benefits $1.09 Million
Investment $.18 Million
Net Present Value (NPV) $.9 Million
ROI (NPV/Investment) 502%
Payback (months) 6.6
Discount factor 12%
IBM Digital Experience paid for itself in less than seven
months from deployment
20

21.
Additional Benefits from Deploying Multiple
Use Cases
$17,053
$45,936
$46,037
$50,267
$113,090
$139,602
$79,215
$118,869
$2,226
$7,792
$-
$50,000
$100,000
$150,000
$200,000
$250,000
$300,000
$350,000
$400,000
Intranets Only Intra/Extra
Annual Benefits per 100 Users
Business Productivity -
Revenue
Business Productivity -
Operations
User Productivity
IT Staff Productivity
Infrastructure
21

22.
Cloud deployments bring strong
improvements to the digital experience
34%
89%
145%
34%
97%
73% 74%
96%
Advantages of Cloud over On-premises
22

23.
Key Areas of Focus for Use of IBM Digital
Experience
33%
44%
56%
67% 67% 67%
78%
89% 89%
COMMERCE MARKETING INTEGRATION MOBILE BUILDING
COMMUNITIES
SOCIAL
PUBLISHING
CUSTOMER
SELF-SERVICE
WEB
PUBLISHING
ANALYTICS
23

24.
Essential Guidance
 Customers who embrace IBM Digital Experience are realizing
a compelling ROI:
• Improved business productivity by 11%
• Improved user productivity by 13% through enhanced user
experience
• Reduced TCO by 47%
• ROI >500%, payback within 7 months
• Total benefits >$300,000 per 100 users, annually
 Customers see even greater benefits when they leverage
IBM’s solutions across multiple use cases
 Mobile, social, ease of integration/portal/eCommerce, rich
media/experiences, analytics are IBM strengths
24

25.
Key Questions for Customers
 Do you need to develop and deploy engaging digital experiences in
less time and respond more quickly to enhancement requests?
 Can you integrate existing enterprise applications and data into new
experiences and manage the deployment of content and application
functionality in a unified way?
 Can you customize digital experiences to the extent needed?
 Does your deployment model have the flexibility you require?
 Are you experiencing significant downtime or system outages —
either unplanned or scheduled?
 How important is reducing the IT staff time required to support
related hardware and software?
 How does your current solution stack up when it comes to security,
reliability, and scalability?
25

26.
IBM Digital
Experience Product
26

27.
IBM Digital
Experience on Cloud:
A Quick Overview
Mahendra Pingale
Principal Offering Manager
IBM Digital Experience on Cloud
pingale@us.ibm.com / @mkpibm

28.
Designer
Developer
IBM Digital Experience helps
customer experience teams
create adaptive, personal and
relevant experiences that are
managed by the business.
Site Owner
What is IBM Digital Experience?

29.
Key Pain Points
1. Infrastructure work increases
project costs, risks and delivery
timelines.
2. Customers face acute deficit of
specialized Java EE and
middleware admin and operations
skills.
3. Enterprise service levels and HA
targets can be expensive to attain.

30.
Market-leading IBM Digital
Experience platform.
Managed and hosted by IBM on
robust, private, secure and
dependable SoftLayer infrastructure.
IBM Digital Experience on Cloud

31.
Focus on delivering great user
experiences.
Leave operations to IBM.
IBM 24/7 SaaS Operations
Customer Teams
24/7 MonitoringUp to 99.93% availability SLA
Designer
Site Owner
Developer
Daily Backups
High Availability includedState of the Art Security Site to Site VPN
Regular feature releasesWeb and Telephone Support Client Success Manager
Simple themes Theme manager
Site Manager Content Management
Script Applications Digital Data Connector Extensibility

32.
ROI Considerations
• Servers, storage and networking
hardware / infrastructure.
• Backup hardware and software.
• Monitoring hardware and software
• DX Software licences.
• Supporting software licences (OS,
firewall, anti-virus, monitoring, etc).
• Middleware operations.
• Infrastructure operations.
• Installation, configuration,
upgrades.
• Penetration testing, remediation.
Costs avoided
• 24/7 IBM operations with
worldwide data center coverage.
• High availability included
• Regular upgrades to deliver new
functionality.
• No waiting on infrastructure – Get
started right away!
• Scale up and down to meet
planned workload peaks – no
need to buy capacity upfront.
• Better utilization of people and
skills for strategic projects.
• No need to hire Java EE and
middleware admin skills.
Benefits gained
ROI of DX on Cloud is usually evaluated in comparison with on-premises deployment. Main
considerations are all the costs you would incur to deploy and maintain a system to the same service
level.
IDC BUSINESS VALUE EXECUTIVE
BRIEF
“Assessing the Business Value of IBM
Digital Experience on Cloud"
http://ibm.biz/IDC-Paper-on-DXC

33.
Thank You!