Channel Transformation ...as we move towards The Third Platform

1. Channel Transformation
...as we move towards The Third Platform
IBM BPM Kick Off
21.01.2013

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3. What is IDC about?
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events for the information technology, telecommunications and consumer technology markets. IDC helps IT
professionals, business executives, and the investment community make fact-based decisions on technology
purchases and business strategy. More than 1000 IDC analysts provide global, regional, and local expertise
on technology and industry opportunities and trends in over 110 countries worldwide. For more than 48
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IDC is a wholly-owned subsidiary of International Data Group (IDG)
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4. What is IDC about?
IDC helps the CIO
and end user organisations
.... too
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5. What is IDC about?
Glocal intelligence, advisory and events
6 local analysts in IDC Nordic - a dedicated
event and go to market team and salesteam
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6. Who?
http://www.linkedin.com/in/horsager
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7. The Third Platform for Industry Growth
The ICT industry is in the midst of
a once every 20–25 years shift to
a new technology platform for
growth and innovation. We call it
the Third Platform — built on
mobile devices and apps, cloud
services, mobile broadband
networks, Big Data analytics, and
social technologies.
By 2020, when the ICT industry
reaches $5 billion–$1.7 billion
larger than it is today — at least
80% of the industry's growth will
be driven by these third-platform
technologies — an explosion of
new solutions built on the new
platform along with rapidly
expanding consumption of all of
the above in emerging markets.
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8. Channel transformation
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9. By 2016, 80% of New IT Investments Will
involve LOB Executives?
Source: IDC 2013 Top 10 Cloud Predictioins
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10. Directions 2013 Survey
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11. Impact on decisions
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12. Use of technology is changing
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13. Business Impact
Business Processes
Working Processes
Administrative Processes
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14. Digitizing the enterprise
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15. Four Forces of Industry Transformation
Mobility projects has highest
priority in Nordics. 32%
Nordic CIO view of CaaS, mobility, and the future of communications
provide tablets to their
employees and 55% provide
their employees with Mobile devices, apps,
Third platform of industry growth
smartphones. and mobile broadband
networks
41% of Nordic organizations
have collaboration
applications in public cloud,
but only 25% measure its
results. Cloud services Intelligent
industry
50% of Nordic organizations solutions
do not measure its hosting
results. Two of five believe
Big Data will not affect them
or just don't know.
Big Data analytics
62% allow employees to use
public online services. 24%
have a corporate Facebook
page, but only 3% use Twitter.
23% have a social solution for
Social technologies
employee networking. 15

16. Who is in control...
C-Suite
Line of Business Management
Business Users
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17. Role of the CIO
Maturity:
CIO: Developing from adminstrator to manager
... and even leader
Technology: From information technology to
business technlogy
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18. The CIO's Balancing Act: Optimize,
Grow, Comply
A CIO's challenge is to balance their
strategic and operational choices daily
between cost management, business
alignment, and risk management.
Cost management choices include
Capex to opex
Consolidation
Virtualization
Cloud for some apps
Business alignment choices include
App modernization
Collaboration
Access critical data
Business analytics
Risk management choices include
Security
Governance
Business continuity
Compliance
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19. By 2016, 80% of New IT Investments Will
involve LOB Executives?
Source: IDC 2013 Top 10 Cloud Predictioins
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23. Worldwide Channel and Alliances 2013
Top 10 Predictions
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