Presentation by Dustin Wenzel and Brian Cain on Anadarko's award-winning online employee magazine. What made it a winning idea?

1. www.anadarko.com | NYSE: APC
ANADARKO PETROLEUM CORPORATION
Brian Cain
Sr. Staff Public Affairs Rep
Dustin Wenzel
Staff Communications Specialist

2. www.anadarko.com | NYSE: APC
Anadarko Petroleum Corporation
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One of the World’s Largest
Independent Oil and Natural Gas
Exploration and Production
Companies
Approximately 4,700 Employees
Worldwide
Total Assets of Approximately
$52 Billion at Year-End 2010
Named Houston’s Top Workplace in
2010-2011 by the Houston Chronicle

3. www.anadarko.com | NYSE: APC
Anadarko Corporate Communications
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Report to VP, Investor Relations &
Communications
Public Affairs: Responsible for
external communications
Design & Communications:
Responsible for employee
communications, graphics and
community relations
Work collaboratively to convey
cohesive messaging to all parties

4. www.anadarko.com | NYSE: APC
About Anadarko ASPIRE Magazine
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Published on annual basis
Covers asset areas and
teams, accomplishments,
awards, community service &
benefits of industry
Distributed to employees,
contractors, investors and
other key stakeholders
Published on intranet &
external corporate website

5. www.anadarko.com | NYSE: APC
Challenge in a Digital Age
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Increase Readability While Still Conveying Message
Speed Up Approval Process & Project Timeline
Provide Impactful Content with Consistent Messaging
Reduce Printing Costs
Before the Digital Age …

6. www.anadarko.com | NYSE: APC
Turning ASPIRE into ASPIRE Online
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Purchase $50 Flash Page Flip:
http://www.flashpageflip.com
Enjoy Extra Room for Appealing
Design in Spreads – Not Limited
to Page Count
Draft Shorter, More Concise
Stories for Web Viewing
Make It Interactive! Utilize
Different Multimedia Elements
for Unique Delivery

7. www.anadarko.com | NYSE: APC
Turning ASPIRE into ASPIRE Online
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Rollover Information
Scrolling Photos
Clickable Links
Video Interviews
Audio clips
3D Animation

8. www.anadarko.com | NYSE: APC
Results of ASPIRE Online
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Provides innovative method to
disseminate cohesive message
Significantly reduces writing &
approval (by over 70%)
Provides faces to our success
stories
Allows our employees to tell the
story
Improves readability by providing
“clickability”
Eliminates printing & distribution
costs by strict online delivery

9. www.anadarko.com | NYSE: APC
Results of ASPIRE Online
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2011: IABC Bronze Quill Best in Division
2011: IABC Bronze Quill Award of Excellence
2010: IABC Bronze Quill Award of Excellence

10. www.anadarko.com | NYSE: APC
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Dustin Wenzel
Dustin.Wenzel@anadarko.com
832.636.2890
Brian Cain
Brian.Cain@anadarko.com
832.636.3404