The presentation gives you an overview of Marketing, Traditional Marketing, Digital Marketing (significance, importance, usage, components,etc.) Digital marketing is one of the most cost-effective mediums of marketing. It allows you to use content to get connected with customers. It is important to understand the concept so as to avail all its benefits.

1. Digital
Marketing
By HUMSI SINGH

2. Introduction
About
The presentation gives
you an overview of:
● Marketing
● Traditional Marketing
● Digital
Marketing(significance
,importance,usage,co
mponents,etc.)
What?
Digital marketing is
one of the most cost-
effective mediums of
marketing.It allows
you to use content to
get connected with
customers. It is
important to
understand the
concept so as to avail
all its benefits.

3. Marketing
Concept
Markets, Marketing,
Significance...

4. Marketing is the activity, set of institutions, and
processes for creating, communicating, delivering
and exchanging offerings, that have value for
customers, clients, partners and society at large.
- American Marketing Association(AMA)
Definition of Marketing

5. Definition of Market
A market is defined as a sum total of all the
buyers and sellers in the area or region under
consideration.

6. Traditional and
Digital Marketing
Difference in marketing
Concepts

7. Traditional Marketing
Traditional marketing is a broad
category that incorporates many forms
of advertising and marketing. It's the
most recognizable types of marketing,
encompassing the advertisements that
we see and hear every day. Most
traditional marketing strategies fall
under one of four categories: print,
broadcast, direct mail, and telephone.

8. Digital marketing encompasses all
marketing efforts that use an
electronic device or the internet.
Businesses leverage digital
channels such as search engines,
social media, email, and their
websites to connect with current
and prospective customers.
Digital Marketing

9. Point of Difference
Traditional Marketing
● Wide reach and strong
branding effect without
internet connection.
● Message may not hit
desired target market.
● Ad placement is static and
unchangeable.
● Messaging is “pushed” to
audience.
● Large investment.
● Tracking and analytics is
not likely available.
Digital Marketing
● Only consumers with internet
connection can be reached.
● Message likely to hit target
market.
● Ad location can be revised.
● Engagement is achieved
through targeting the
audience.
● Little or no investment.
● Immediate analytics are
available.
V/S

11. Benefits of Digital
Marketing
There is a huge scope for digital marketing in
today’s scenario and there’s a huge realm of
assets associated with it such as Search Engine
Optimization (SEO), Content marketing, inbound
marketing, social media marketing, pay-per-click
(PPC), email marketing, Search Engine
Marketing (SEM), Multi-Channel Marketing as
well as Integrated Campaigns, Website
Analytics Monitoring etc.
The growth of the internet has helped digital
marketing become a core part of any
organization’s marketing plan. More and more
consumers are researching and buying products
online and this even includes online purchases
that are picked up in-store.

12. Lists of Benefits
#1
Discover the in-demand
Professional in you
#3
Great Pay and Salary
#2
You have a more Career
Choice
#4
Establish Your Own
Career

13. #9
It is a Measurable form
of Marketing
#6
You can Show Your
Creativity
#8
It is a Cost Effective
Way
#7
Digital Marketing is the
Most Powerful form o
Marketing
#5
Your work is Flexible

14. #12
Digital Marketing
Creates a Competitive
Business
#10
You can easily Target
your Ideal Buyers
#11
You can Reach your
“ONLINE” Customers

15. Digital
Marketing
Skills

16. Before getting to the Skills, let us the check some
challenges faced by the companies….

17. List of Skills...
1. Data Analysis: Data analysis is a process of inspecting, cleansing, transforming, and modeling
data with the goal of discovering useful information, informing conclusions, and supporting
decision-making.
1. Paid Social Media Advertising: Social media and using it to accomplish marketing objectives is a
necessity. Simply put, as opposed to free tools – a Facebook or Pinterest page, a Twitter account or
a YouTube channel, for example – paid social uses sponsored content or advertising to boost your
website presence in third party feeds and pages.
1. Skills with Technology tools and Platforms: The marketer’s job in the past was often about
managing the advertising agency. But now they need to understand technology. There is vast
range of free tools, for example, twitter analytics, google analytics,etc. Platforms include all the
social media marketing, email marketing or digital marketing tools.
1. Search Engine Marketing: Search engine marketing is a form of Internet marketing that involves
the promotion of websites by increasing their visibility in search engine results pages primarily
through paid advertising.
1. Email Marketing: Email marketing is the act of sending a commercial message, typically to a group
of people, using email. In its broadest sense, every email sent to a potential or current customer
could be considered email marketing.

18. 6. Social Media Marketing: Social media marketing is the use of social media platforms and
websites to promote a product or service. Although the terms e-marketing and digital marketing are
still dominant in academia, social media marketing is becoming more popular for both practitioners
and researchers.
7. Content Marketing: Content marketing is a form of marketing focused on creating, publishing, and
distributing content for a targeted audience online.
8. Mobile Marketing: Mobile marketing is multi-channel online marketing technique focused at
reaching a specific audience on their smartphones, tablets, or any other related devices through
websites, E mail, SMS and MMS, social media or mobile applications.
9. Viral Marketing: Viral marketing or viral advertising is a business strategy that uses existing social
networks to promote a product. Its name refers to how consumers spread information about a
product with other people in their social networks, much in the same way that a virus spreads from
one person to another.
10. Visual Marketing: Visual marketing is the discipline studying the relationship between an object,
the context it is placed in and its relevant image. Representing a disciplinary link between economy,
visual perception laws and cognitive psychology, the subject mainly applies to businesses such as
fashion and design.

19. 1. LinkedIn
1. Twitter
1. Facebook
1. Instagram
1. Google+
1. Youtube
1. Pinterest
Best B2B Social
Networks to Grow
Business
Best B2C Social
Networks to Grow
Business
1. Facebook
1. Twitter
1. LinkedIn
1. youtube
1. Instagram
1. Google+
1. Pinterest

20. Digital Marketing is a vast subject and
there is still a lot to be learned. But,
through this presentation we have
covered:
● concept of marketing
● traditional and digital marketing
● benefits of digital marketing
● digital marketing skills
● best B2B and B2C scoial networks
CONCLUSION...

21. Thank you!!!
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