This document provides details about a practical assignment submitted by 10 students for their 5th semester security analysis and portfolio management course. It includes an index listing the topics covered, which are a virtual account on Moneycontrol.com and investments made in various companies with reasons for selection. Under each company invested in, such as Coca-Cola, Tata Motors, Bajaj Auto, details on the company and rationale for investment are provided. Other companies discussed include Reliance Industries, Tata Consultancy Services, and companies in industries like agarbatti manufacturing, paper products, and the export business.

1. GLS BBA
SECURITY ANALYSIS AND PORTFOLIO
MANAGEMENT
PRACTICAL
ASSIGNMENT WORK 2019-20
ROLL NUMBER: – 91 - 100
SEMESTER - 5
SUBMITTED TO: - PROF. SWATI MODI

2. NAME OF STUDENTS
91. DHRUVI ADHVARYU
92. HUMA ANSARI
93. YOGITA ATTAL
94. LAKSHIT BOHRA
95. SAHIL CHANDARANA
96. VASANT CHAUDHARY
97. KHUSHI DAVE
98. MUSKAN DUGAL
99. CHANDNI GOPANI
100. KUSHANG GROVER

3. TOPIC
A virtual account in money control.com and
An investment in various companies with reasons
for selection of such companies

4. INDEX
 A virtual account meaning
 What is Investment companies
 Types of investment companies
 Reasons for selection of such companies for
investment;
 Coca cola
 Tata motors
 Bajaj auto
 Agarbatti ( incense sticks )
 Reliance industries
 Tata consultancy service

5. A virtual account
The need for better control and visibility over their cash inflow and
outflow—and liquidity positions—has led corporates to seek smarter
transaction banking alternatives like virtual accounts. These are a
series of dummy accounts used to make and receive payments on
behalf of one physical account. Virtual accounts also offer corporates
the ability to reconcile payments in real time.
Corporates with multiple banking relationships, multiple accounts
across different banks and with a need to rationalize complex
accounting structures can especially benefit from virtual accounts.
They can virtually administer inter-company loans, calculate interest,
increase cost efficiencies, simplify cash and liquidity management,
and increase straight-through processing (STP) rates in reconciliation.
A Virtual Account Management (VAM) platform can help corporates
create, manage and monitor virtual accounts better. They offer
benefits like a self-servicing VAM engine, a dashboard view to
account information and a sophisticated reporting module, in addition
to payments and liquidity management. While they can significantly
reduce the investments banks require to stay active in the industry,
VAM platforms can also complicate a bank’s ability to have a single
comprehensive view of their customers.
Large universal banks with VAM offerings pose a competitive threat
to local banks. They can compete in local markets without building a
physical presence, commoditize payments services and easily drive
down local bank revenues.

6. Investment companies
An investment company can be a corporation, partnership, business
trust or limited liability company (LLC) that pools money from
investors on a collective basis. The money pooled is invested, and the
investors share any profits and losses incurred by the company
according to each investor's interest in the company.
Investment companies invest money on behalf of their clients who,
in return, share in the profits and losses. Investment companies are
designed for long-term investment, not short-term
trading. Investment companies do not include brokerage companies,
insurance companies, or banks.
The Investment Companies are the non-finance banking companies
that are primarily engaged in the business of buying and selling of
securities. Simply, a company that pools the resources of investors to
reinvest it in the marketable securities ranging from shares to
debentures to money market instruments are called the investment
companies.
The investment companies give an advantage to the small investors to
make the investments in the wide array of securities which otherwise
could not have been possible.

7. Basically, the investment companies are divided into three
types:
 Open-End Management Investment Company also called
as Mutual Funds,
Has no limit on the number of units the fund issues which means,
the investor can continuously buy or redeem its shares at the
current net asset value (NAV). The Open-end mutual funds are
more convenient for the investors since it enables them to buy as
many shares as they want and can easily redeem it at their
disposal.
 Closed-End Management Investment Companies also called
as Investment Trusts,
Issues a fixed number of shares through initial public offerings.
These are essentially the publicly traded companies that raise a
fixed amount of capital through the issue of a fixed number of
shares traded on the stock exchange. Here, the shares are limited
and hence the investors cannot buy as many shares as they want
and similarly they cannot sell their existing shares before the
expiry of the scheme. But, however, if any investor seeks to sell
his shares the same are traded on the stock exchange.
 Unit Investment Trusts
Also called as Unit Trusts share the similarities of both the
closed end and open end mutual funds. Here also, the investment
company holds the portfolio of stock, shares, debentures and other
money market instruments purely for investment purposes. Like,
open end funds, most of these can be bought and sold directly
from the issuing investment company while in some instances
these are also traded on the secondary market. Unit trusts often
have a low minimum investment requirement and the shares can
be bought and sold anytime the investor wants.

8. An investment and reasons for selection of such companies
3 Reasons Coca-Cola Is a Buy for Conservative Investors
 If you're looking for a relatively safe bet for the long term, this
iconic beverage company fits the bill.
 Everybody knows Coca-Cola (NYSE:KO), one of the world's
top beverage makers. The company is an absolute giant,
generating $31.9 billion in revenue and $8.7 billion in operating
income in 2018.
 Now, Coca-Cola stock isn't for everyone. This isn't a high-
growth company that investors can count on for market-beating
stock price appreciation -- the shares have risen just 15% in the
last five years, underperforming the 61% rise in the Dow Jones
Industrial Index, nor is it a stock that'll likely be attractive to
deep value investors. After all, Coca-Cola trades for almost 21
times analysts' 2020 earnings-per-share estimates.
A nearly recession-proof business
Bull markets don't last forever -- there will inevitably be another
economic recession down the line. While no company is completely
immune to the effects of a recession, it's not hard to make a credible
case for why Coca-Cola would easily survive one.
Net Revenues Grew 6%; Organic Revenues (Non-GAAP) Grew
6%
Operating Income Grew 8%; Comparable Currency Neutral
Operating Income (Non-GAAP) Grew 14%
Operating Margin Was 29.9%; Comparable Operating
Margin (Non-GAAP) Was 30.3%, Including the Impact from

9. Currency Headwinds and Acquisitions
EPS Grew 12% to $0.61; Comparable EPS (Non-GAAP) Grew
4% to $0.63, Despite a 9% Currency Headw
July 23, 2019 – The Coca-Cola Company today reported strong
operating results in the second quarter of 2019, driven by consumer-
centric innovation, solid core brand performance and improved
execution in the marketplace. Reported net revenues and organic
revenues (non-GAAP) both grew 6% through balanced volume and
price/mix, with all operating segments contributing to organic revenue
(non-GAAP) growth. The company continued to gain global value
share. The company’s performance year-to-date led to an update in
full year guidance.
"Our strategy to transform as a total beverage company has allowed
us to continue to win in a growing and vibrant industry," said James
Quincey, chairman and CEO of ‘The Coca-Cola’ Company. "Our
progress is positioning the company to create more value for all of our
stakeholders, including our shareowners."
A healthy dividend
Another potentially attractive feature of Coca-Cola stock is its large
and growing dividend. As of this writing, the shares offer a
3.4% dividend yield. This isn't the biggest yield on the market, but
it's a solid one that's backed by a nearly bulletproof business. The
company points out on its investor relations website that it has
"increased dividends in each of the last 55 years," which, of course,
means this Dividend King has given shareholders payout increases
even during the toughest of economic times.

10. While past performance is no guarantee of future results, investors
should be confident that the company will continue to boost its
dividend year in and year out. Now, those dividend increases haven't
been huge in recent years -- the company raised its quarterly dividend
by just a penny per share earlier this year and the increase was $0.02
in the year before. However, considering that the yield remains
attractive, a relatively slow pace of increase from here is no deal
breaker.
The point, though, is that if you're a more conservative investor, then
income may be an important consideration for any prospective
investment, and Coca-Cola's shares deliver on that front.

11. Tata Motors
Investor focus will also remain high on second quarter GDP data set
to be announced by the government next week. Expectation from
traders about the behaviour of the market next week is positive with
most of them feeling that it may remain volatile, but with an upward
bias. Traders and institutional investors are expected to roll over their
future derivative contracts of November series expiring next week to
the December series on the back of lower interest rate cut
expectations. Investors can hold on to their share portfolio for the
time being for higher profits.
The stock markets have done extremely well over the last one year
with investors, mutual funds, foreign institutional investors and
traders all making money for themselves and their fund houses and
going home richer every day. While the stock markets are going up,
picking shares is becoming quite difficult and nobody can fight the
uptrend or the foreign inflows. Here, a contra call in the current
scenario would be to buy GILT (government securities) funds of
select mutual funds for over 15-18% annualised return during the next
one year on the back of interest rate cut by the RBI. If one believes
that the interest rates will go down, then maybe the GILT funds could
give better return than index funds over the same period.
TATA MOTORS LTD SHARE HOLDINGS
Description Percent of Share (%)
Promoters 38.37
Non-Institution 14.96
Fi/Banks/Insurance 7.91
Mutual Funds/Uti 7.89
Government 0.17
FII 0

12. Reasons why you should buy Bajaj Auto
Bajaj Auto, India's third-largest two-wheeler manufacturer, bought
additional shares in group investment firm Bajaj Holding &
Investment in the June quarter to further bolster its stake in the
holding company.
The Pune-based maker of Pulsar and KTM brand of bikes bought 5.9
lakh shares worth little over Rs 201 crore in Bajaj Holdings &
Investment (BHIL) during Q1 FY20. The secondary market has seen
a significant spike in interest for BHIL shares thanks to the buying
spree of Bajaj Auto.
This is, in addition to the 2.91 million shares that Bajaj Auto bought
in BHIL during the March quarter for Rs 994 crore. As a result, the
bike maker’s overall stake in BHIL has gone up to 3.14 percent from
zero in 2018.
In return, BHIL too bought shares in Bajaj Auto. Little over 5.45
million Bajaj Auto shares were bought by BHIL as part of investment
operations, BHIL clarified. BHIL’s stake in Bajaj Auto has gone up to
33.43 percent by end of June 2019 against 31.54 percent at the end of
March 2018.
Group companies buying each other's shares signifies the confidence
they possess in business operations of each other and the positive mid
to long term outlook of the business.
Last year, Tata Sons bought shares of its troubled group firm Tata
Motors. Earlier Godrej Industries shored up its stake in Godrej
Consumer Products. Earlier this year, Mahindra & Mahindra raised its
stake in subsidiary Sang Yong Motor Company.

13. A section of Bajaj Auto shareholders, however, raised objections at
the 12th annual general meeting of Bajaj Auto held in the final week
of July. The shareholders were perturbed by the fact that Bajaj Auto,
which is a manufacturing company, invested nearly Rs 1,000 crore in
a group investment firm, which they considered not to be a core
business activity of Bajaj Auto.
Bajaj Auto Ltd Share Holding as on 30-06-2019
Category
No. of
shares Percentage
Promoters 154,879,104 53.52
General Public 46,284,553 16.00
Foreign Institutions 42,278,302 14.61
Others 21,135,463 7.30
Financial Institutions 18,409,185 6.36
NBFC and Mutual
Funds 6,380,413 2.20

14. Long build-up was seen in the Bajaj Auto Futures’ on Thursday,
where we have seen 8% rise in Open Interest (OI) with price rising by
0.60%.
Stock price has been forming higher-top, higher-bottom formation on
the weekly chart.
The stock is trading above its 5, 20 and 200-day simpole moving
average (SMA), indicating that the counter is in an uptrend for all the
time frames.
Oscillators and Mometum Indicators, like RSI and MACD, are
showing strength on the weekly charts.

15. Agarbatti (Incense Sticks) Manufacturing Business –
India is potential market for agarbatti business because of its uses in
various ocassions across the country. You can step into this business
with investment of 5 lakhs easily because the machine which is used
for agarbatti production costs between Rs 50,000 to 2 lakhs. Profit
margin in agarbatti making is Rs 12 per kg and one automatic
machine can produce 70kg of agarbattis in a day.
Agarbatti is an Indian Hindi terminology which is otherwise popularly
known worldwide as ‘Incense Sticks’ and as the name itself suggests,
they are thin bamboo sticks of about 8” to 12” length coated with
paste of fragrance of natural ingredients extracts of scented flowers or
majorly forest yield.
Agarbattis have huge potential as a manufacturing business because
its demand is at all time high and go even higher during festivals.
More than 90 countries use Agarbattis and India is the sole producer
of these Incense Sticks that caters to the demands of all countries
worldwide.
Various Business Opportunity in Argarbatti Making Industry are
as follows:-
1. Start Raw Agarbatti Production Unit
2. Become Bamboo Sticks(Agarbatti Sticks) Supplier or
Importer
3. Become Agarbatti Raw Material Supplier
Disposable paper plate and paper cups manufacturing –
Manufacturing of disposable plates/cups business is environment
friendly and very profitable if you have solid business plan. This
product is in very high demand after the ban imposed on use of
plastics in India. This is right time to step into this business and grab a
slice of the pie. Machines which are used in paper plates

16. manufacturing is not very much expensive and you can easily start
your own manufacturing unit in less than 5 lakhs of investment.
Paper plates are accessories that are used for serving food items at a
regular basis. Be it a picnic or a finger food party, the role of paper
plates can never be denied. Since these items are lightweight and can
be easily disposed off, they are very convenient to be carried to any
place for serving food items. These plates are available in a wide
range of designs and sizes to meet the needs and preferences of
consumers and an occasion or a picnic or an outdoor party in India is
really unthinkable without the paper plates.
Seen in this perspective, starting your own paper plate business is a
great way of earning an extra income every month. The banning of
manufacturing and use of plastic plates all across the globe offers a
good opportunity for producing and selling eco-friendly paper plates.
Owing to the high market demand coupled with the low supply of
paper products create an ideal market to launch your own business
and earn high profits.
Export Business – Export of any product from India to other
countries around the world is very easy and profitable. Government of
India has made the export procedure simple and lucrative by
providing various incentives programs. You can start with agricultural
products export at the beginning because agricultural products are
easily available in bulk in India. You can start export business in less
than Rs 5 lakhs if you are not storing the product at your place. You
can directly export the product from your vendor to other countries.
For starting export business, you will need following things:- A
registered company name, Import Export Code, Current bank account
in the name of your company.

17. Reliance industries LTD
Reliance Industries Ltd (RIL) is an Indian conglomerate with business
interest in energy, petrochemicals, textiles, natural resources, retail,
and telecommunication sector.
The company is India’s largest company by market value and is
majorly owned by Shri Mukesh D. Ambani – India’s richest
individual.
Reason
The stock has tripled in five years outperforming the Nifty by over
120% on a cumulative basis. Going forward, the company is likely to
see improvement in the petrochemicals segment with the
commissioning of the Refinery off-gas cracker (ROGC) and strong
demand for polyester & fiber intermediates.
Further, the International Maritime Organization (IMO) regulation is
expected to aid the diesel demand that shall benefit refineries like
RIL.
Furthermore, the company’s largest pet coke gasification unit at
Jamnagar is under commissioning and is likely to bring the full
benefit of bottom-of-the-barrel conversion to its refining business.
Lastly, the telecom giant Reliance Jio is expected to remain
aggressive and shall continue with its surprise thereby adding
subscriber at a steady pace.
Thus, the stock is a must add in one’s portfolio from a long-term
view.

18. Reliance Industries Ltd Share Holding as on 30-06-2019
Category No. of shares Percentage
Promoters 2,926,202,148 46.16
Foreign Institutions 1,505,732,506 23.75
General Public 554,815,038 8.75
Others 461,006,178 7.27
Financial Institutions 446,973,872 7.05
NBFC and Mutual Funds 282,385,411 4.45
GDR 150,836,100 2.38
Central Government 11,087,177 0.17

19. Tata consultancy service
Tata Consultancy Services Limited (TCS) is an Indian multinational
information technology (IT) service and consulting company.
The company is a subsidiary of Tata Group and operates in 46
countries. TCS is the second largest Indian company by market value
and is ranked second after Reliance Industries Ltd.
TCS is among the most valuable IT services brands worldwide. In
April 2018, TCS became the first Indian IT company to reach $100
billion market capitalization.
Reasons for selection
TCS delivered higher-than-estimated revenue growth during the
fourth quarter of fiscal 2019. Topline growth for the quarter was
driven by impressive growth in BFSI, retail and CPG vertical,
communication and media vertical.
Geographically, strong growth was seen in key geographies including
North America, the United Kingdom, and APAC. The company’s
digital revenue continued to show strong growth momentum growing
46.4% on a CC basis.
Fiscal 2019 remained strong due to mega-deal wins in fiscal 2018.
Stepping in fiscal 2020, the company has big TCV wins of fiscal 2019
which provides comfort on the growth trajectory.
Despite macro challenges, order book remained strong in fiscal 201
which indicates the product differentiation and rising client relevance.
Thus, the positive momentum in revenue growth given acceleration in
deal wins, strong digital growth, and excellent execution makes the
stock a favorable name to add.