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BFBM(5-2015) Think Global, Act Local

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Better Future Better Myanmar 2015 စီးပြားေရးဆိုင္ရာ အခမဲ့ေဟာေျပာပြဲမ်ား၏ ပဥၥမေျမာက္ပြဲအျဖစ္ ၂၀၁၅ ခုႏွစ္ ေမ (၁၆)ရက္၊ စေနေန႔တြင္ ပုသိမ္ျမိဳ႕၊ ပုသိမ္ဟိုတယ္ ၌ “ Think Global, Act Local” ေခါင္းစဥ္ျဖင့္ ေအာင္ျမင္စြာ က်င္းပျပီးစီးခဲ့ပါသည္။

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BFBM(5-2015) Think Global, Act Local

  1. 1. THINK GLOBAL, ACT LOCAL (GLOCAL) PROF.DR.AUNG TUN THET
  2. 2. REMEMBER I am only One, But I am One. I cannot do everything, But I can do something. And I will not let what I cannot do, Interfere with what I can do!
  3. 3. ‘THINK GLOBAL, ACT LOCAL’ Different meanings Socially and environmentally conscious
  4. 4. ‘THINK GLOBAL, ACT LOCAL’ World as integrated whole Improvement depends on aggregate of small individual actions
  5. 5. GLOCAL Concept with high importance Corporations, government officials, education system, and local communities
  6. 6. GLOCAL Consider health of entire planet Take action in own communities and cities “Grass-root” efforts
  7. 7. THINK GLOBAL, ACT LOCAL Planning Environment Education Business
  8. 8. GLOCAL Thinking “big” Conducting day-to-day operations giving consideration to local clientele
  9. 9. GLOCAL Consider impact on environment 3 Rs: “Recycle; Reuse; Reduce” Think 'green'
  10. 10. GLOCAL Embrace technology Expand into new markets Online e-commerce Reach outside traditional market Opportunity in marketplace
  11. 11. GLOCAL Conducting social responsible business Sustainable, long-term growth Cause marketing Social audits Sustainable development Think 'big' AND acting responsibly
  12. 12. GLOCAL Adding new products or services Embracing new ideas and new applications World become 'smaller' - where you sell; where you source ideas
  13. 13. GLOCAL Think outside of local market Satisfying wants and needs of bigger market Satisfy customers while providing maximum opportunity for profit “Juggling” Business grow and develop
  14. 14. GLOCALIZATION
  15. 15. GLOCALIZATION Global - body of octopus “Touch down” to local surfaces by legs
  16. 16. EDUCATION Response to rapidly evolving global environment Incorporating glocal perspective “Meaningful integration of local and global forces”
  17. 17. GLOCALIZATION OF EDUCATION Educational leaders performing duties within global society Taking advantage of instructional resources Increasingly interconnected world Compete and work on international scale
  18. 18. MEDIA Making connections on international scale Impact on local stage Internet use Encouraging local social cohesion and community engagement
  19. 19. MEDIA Social interaction Collective communication “The World is Flat”
  20. 20. SOCIAL WELFARE Protection against more negative effects of globalization Enhance welfare of citizens Create new social actors and structures - “local in spirit but global in character” Common set of solutions to increasing global pressures
  21. 21. ACHIEVING ‘GLOCAL’ SUCCESS
  22. 22. BUSINESSES Adopt organizational approach Clear global strategic direction Flexibility to adapt to local opportunities and requirements
  23. 23. BUSINESSES Put yourself in customer’s shoes Close understanding of customers Respect local cultures Develop relevant promotional strategy
  24. 24. GLOCALIZATION Globalization + Localization Adaptation of product or service to each locality or culture
  25. 25. THINK GLOBAL, ACT LOCAL Approach used by nearly every successful international brand Every area of sales and marketing - product features, packaging, pricing, message, sales channels, etc. Marketing of brands internationally while remaining relevant to local market
  26. 26. GLOCALIZATION McDonald's restaurants worldwide Menu changes to appeal to local tastes ‘Kimchi’ burger in Korea ‘Maharaja’ Mac in India ‘McSushi’ burger in Japan FRANCHISE
  27. 27. RED BULL Global energy drink brand Chinese market - Red symbol of good luck and Gold symbol for wealth and happiness
  28. 28. THINK GLOBAL, ACT LOCAL Marketing principle Selling nationally (global strategy) while adapting tactical approach to local market (local approach)
  29. 29. BUSINESSES Big and small Scale and resources of powerhouse Speed, creativity and agility of fresh startup Four dimensions
  30. 30. 1. BUILDING SHARED VISION Clear and consistent long-term mission Guides individuals Employees understand and accept company’s stated goals and objectives
  31. 31. 1. BUILDING SHARED VISION Johnson & Johnson’s - “Customer focus” Coca-Cola’s – “Refresh the world” Nestlé’s – “Reference for nutrition, health and wellness” Samsung’s - “Create superior products and services, thereby contributing to a better global society”
  32. 32. 2. BROADENING PERSPECTIVES Development of cooperative mindset Effective implementation of strategies Direct responsibility for implementation Reward for cooperation
  33. 33. 2. BROADENING PERSPECTIVES Management participate fully in process of change Education and information Management meetings
  34. 34. 2.BROADENING PERSPECTIVES Avoid problems of duplication of effort, inefficiency and resistance to ideas Latitude, encouragement and tools to pursue local development
  35. 35. 2. BROADENING PERSPECTIVES Local unit Source of ideas, skills, capabilities and knowledge for benefit of entire organization Contribution and partnership in development and execution of strategies Centers of excellence
  36. 36. 3. CAPABLE MANAGERS Decision-making autonomy Entrepreneurial initiative
  37. 37. 3. CAPABLE MANAGERS Diverse skills Government relations Managing entrepreneurial teamwork Wear many hats
  38. 38. 3. CAPABLE MANAGERS Human factor critical Understand corporate culture Meet long-term objectives and optimal for local market
  39. 39. 4. INTERNAL COOPERATION Intellectual capital within organization Transmit ideas and information Free flow of information across organizational boundaries Updates about changes in competitive environment
  40. 40. 4. INTERNAL COOPERATION Recruitment and teaching of future leaders Mentors and coaches for younger managers Joint value identification for firm and employees
  41. 41. FOUR WAYS TO BE SOCIALLY RESPONSIBLE AND PROSPEROUS
  42. 42. ENTREPRENEURS & SMALL BUSINESSES Lifeblood of today’s economy Make impact Nimble without red tape and bureaucracy
  43. 43. ENTREPRENEURS & SMALL BUSINESSES Creating innovative products & services Influencing society “… benefit society and shareholders.” Promote change Function in socially responsible way without sacrificing revenue and innovation Four steps to promote social change
  44. 44. 1. ESTABLISH SOCIAL MISSION More than balance sheet to guide them Truer compass Built into mission statement
  45. 45. 1. ESTABLISH SOCIAL MISSION Social responsibility Create just and celebrated world for next generation Weave social responsibility throughout our company
  46. 46. 1. ESTABLISH SOCIAL MISSION 1. Three key areas: 2. Our Product 3. Our People 4. Our Partnerships
  47. 47. 2.KEEP MISSION ALIGNED What are you selling? Good for the world? Is it ethical?
  48. 48. 2.KEEP MISSION ALIGNED Turn profit without turning back on mission Balancing books and mission greatest challenge Greatest achievement
  49. 49. 3. BUILD COMMUNITY Around goods and services Partnerships achieve more Customers greatest evangelists
  50. 50. 4. DON’T FORGET TEAM Living & breathing Choose wisely Companies - groups of people Company culture matters Strong commitment
  51. 51. THINK GLOBAL, ACT LOCAL NOT ENOUGH
  52. 52. GLOCAL Prepare businesses for sustained, long-term profitable growth “Think Holistic, Act Personal”
  53. 53. LOCAL VS. PERSONAL Response to change, challenge, and status quo Addressing individual concerns and aspirations of stakeholders Deliver “happiness” with each experience Address specific human needs
  54. 54. Saving our planet, Lifting people out of poverty Advancing economic growth... These are one and the same fight Solutions to one problem must be solutions for all!

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