2. REMEMBER
I am only One,
But I am One.
I cannot do everything,
But I can do something.
And I will not let what I cannot do,
Interfere with what I can do!
3.
4. ‘THINK GLOBAL, ACT LOCAL’
Different meanings
Socially and environmentally conscious
5. ‘THINK GLOBAL, ACT LOCAL’
World as integrated whole
Improvement depends on aggregate of small
individual actions
6. GLOCAL
Concept with high importance
Corporations, government officials, education
system, and local communities
7. GLOCAL
Consider health of entire planet
Take action in own communities and cities
“Grass-root” efforts
12. GLOCAL
Conducting social responsible business
Sustainable, long-term growth
Cause marketing
Social audits
Sustainable development
Think 'big' AND acting responsibly
13. GLOCAL
Adding new products or services
Embracing new ideas and new applications
World become 'smaller' - where you sell; where
you source ideas
14. GLOCAL
Think outside of local market
Satisfying wants and needs of bigger market
Satisfy customers while providing maximum
opportunity for profit
“Juggling”
Business grow and develop
17. EDUCATION
Response to rapidly evolving global
environment
Incorporating glocal perspective
“Meaningful integration of local and global
forces”
18. GLOCALIZATION OF EDUCATION
Educational leaders performing duties within
global society
Taking advantage of instructional resources
Increasingly interconnected world
Compete and work on international scale
19. MEDIA
Making connections on international scale
Impact on local stage
Internet use
Encouraging local social cohesion and
community engagement
21. SOCIAL WELFARE
Protection against more negative effects of
globalization
Enhance welfare of citizens
Create new social actors and structures - “local
in spirit but global in character”
Common set of solutions to increasing global
pressures
26. THINK GLOBAL, ACT LOCAL
Approach used by nearly every successful
international brand
Every area of sales and marketing - product
features, packaging, pricing, message, sales
channels, etc.
Marketing of brands internationally while
remaining relevant to local market
28. RED BULL
Global energy drink brand
Chinese market - Red symbol of good luck and
Gold symbol for wealth and happiness
29. THINK GLOBAL, ACT LOCAL
Marketing principle
Selling nationally (global strategy) while
adapting tactical approach to local market (local
approach)
30. BUSINESSES
Big and small
Scale and resources of powerhouse
Speed, creativity and agility of fresh startup
Four dimensions
31. 1. BUILDING SHARED VISION
Clear and consistent long-term mission
Guides individuals
Employees understand and accept company’s
stated goals and objectives
32. 1. BUILDING SHARED VISION
Johnson & Johnson’s - “Customer focus”
Coca-Cola’s – “Refresh the world”
Nestlé’s – “Reference for nutrition, health and
wellness”
Samsung’s - “Create superior products and
services, thereby contributing to a better global
society”
33. 2. BROADENING PERSPECTIVES
Development of cooperative mindset
Effective implementation of strategies
Direct responsibility for implementation
Reward for cooperation
35. 2.BROADENING PERSPECTIVES
Avoid problems of duplication of effort,
inefficiency and resistance to ideas
Latitude, encouragement and tools to pursue
local development
36. 2. BROADENING PERSPECTIVES
Local unit
Source of ideas, skills, capabilities and
knowledge for benefit of entire organization
Contribution and partnership in development
and execution of strategies
Centers of excellence
39. 3. CAPABLE MANAGERS
Human factor critical
Understand corporate culture
Meet long-term objectives and optimal for local
market
40. 4. INTERNAL COOPERATION
Intellectual capital within organization
Transmit ideas and information
Free flow of information across organizational
boundaries
Updates about changes in competitive
environment
41. 4. INTERNAL COOPERATION
Recruitment and teaching of future leaders
Mentors and coaches for younger managers
Joint value identification for firm and
employees
42. FOUR WAYS TO BE SOCIALLY
RESPONSIBLE
AND PROSPEROUS
44. ENTREPRENEURS & SMALL
BUSINESSES
Creating innovative products & services
Influencing society
“… benefit society and shareholders.”
Promote change
Function in socially responsible way without
sacrificing revenue and innovation
Four steps to promote social change
45. 1. ESTABLISH SOCIAL MISSION
More than balance sheet to guide them
Truer compass
Built into mission statement
46. 1. ESTABLISH SOCIAL MISSION
Social responsibility
Create just and celebrated world for next
generation
Weave social responsibility throughout our
company
47. 1. ESTABLISH SOCIAL MISSION
1. Three key areas:
2. Our Product
3. Our People
4. Our Partnerships
54. LOCAL VS. PERSONAL
Response to change, challenge, and status quo
Addressing individual concerns and aspirations
of stakeholders
Deliver “happiness” with each experience
Address specific human needs
55.
56. Saving our planet,
Lifting people out of poverty
Advancing economic growth...
These are one and the same fight
Solutions to one problem must be solutions for
all!