The Internet has transformed the way people learn about and shop for products. Today, people start their learning and buying process on the Internet, in search engines, blogs, and social media sites. Inbound marketing is all about getting found by the people already looking for you online and connecting directly with your prospects. This presentation covers: what is inbound marketing, why you should care, and how you can do it on a day-to-day basis.
Presented by Ellie Mirman and Rebecca Corliss at Geek Girl Camp Boston.
12. You Might Not Know
• Blog before you ha e a prod ct
o have product
• Blog before you have a website
• Blog before you have anything
• All you need: a rough market and some ideas
• A blog can launch a company
13. Biggest Blogging Mistake
Don’t use a “free” URL from a blog service
• HubSpot.blogspot.com – NO!
• HubSpot typepad com – NO!
HubSpot.typepad.com
• HubSpot.wordpress.com – NO!
• Blog.HubSpot.com – Yes
• HubSpot.com/Blog – Yes
• SmallBusinessHub.com – Yes
17. Exponential Effects
Social Media
S i l M di
SEO • Even More Traffic
Even More Traffic
• More Traffic • Even More Links
Blog
g • More Links • More Content
More Links
20. Agenda
• Inbound vs. Outbound Marketing
g
• Inbound Marketing Basics
• Case Studies
• A Day in the Life of an Inbound Marketer
21. Case Study: Will It Blend?
• Blog / Content
• 74 videos
• 2m YouTube channel views
• SEO
• Page 1 for “blend”
blend
• 55,000 inbound links
• Social Media
• 83,000 channel subscribers
• Over 500 Facebook groups
• 5 Digg front page stories
22. What Else “Will It Blend?” Should Do
• Better on-page SEO
• Tom Dickson needs a Facebook profile
• Encourage others to create content
• Promote others’ coverage of them
23. Case Study: Website Grader
• Blog / Content
• 750,000 reports generated
• SEO
• Page 1 for “SEO Score”, “website SEO”, etc.
• 34,000 inbound links
• Social Media
• 4,600 Del.icio.us bookmarks
• 25,000 visitors from StumbleUpon
p
24. What Else Website Grader Should Do
• B ild a better Facebook gro p
Build group
• Create more content with WSG data
• Some sort of contest?
25. Agenda
• Inbound vs. Outbound Marketing
g
• Inbound Marketing Basics
• Case Studies
• A Day in the Life of an Inbound Marketer
26. A Day in The Life of Inbound Marketing
8:00 - 8:30 am: Check blogs, Facebook and Twitter
• Leave some comments
• Add some new friends
1. Publish
2.
2 Monitor
8:30 - 9:30 am: Publish new blog article
• Post link on Twitter and Facebook
3. Promote
3:00 - 3:30 pm: Someone says nice stuff about you
• Vote for it on StumbleUpon, Digg, etc.
• Post link on Facebook and Twitter
• Email friends/employees to promote it
3:30 – 4:00 pm: Review SEO results
• Make a couple tweaks to on-page SEO