Start Tips for Doing Your First Webinar

•

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Learn about some common low-cost webinar tools and learn best practices for crafting and promoting your webinar to drive the most leads and informed attendees. You do not need to be a rocket scientist to host a webinar. All you need is a webinar checklist – and here it is! Watch the full presentation here: http://www.hubspot.com/how-to-produce-a-webinar/

Business

Wanna Do A Webinar:
Quick Start Tips for Doing Your First Webinar
Kirsten Knipp & Ellie Mirman

Why a Webinar?
Lead
Generation

Customer Retention

You don’t need to be
a rocket scientist.

Webinar Checklist | Start to Success
-8wks -4wks -2wks -24hrs -1hr GO +24hrs

Prepare Promote Execute Next

Webinar Checklist | Start to Success
-8wks -4wks -2wks -24hrs -1hr GO +24hrs

Prepare

Webinar Slide Deck Best Practices

• Start with an outline

• More images, less text

• Use pre-webinar slides

• Budget time for Q&A

Functionality to Look For

Broadcast type: Desktop? Slides
only?
Audio options: Phone? VOIP?
Interactivity: Polls, Q&A
Recording
Reporting: Attendees, Q&A
Max attendees

13

Anatomy of a Webinar Landing Page
Limited
navigation
Image that
supports
topic
Quick
scan
webinar
details

Bullet points of what
will be covered
Share links help
people promote
your webinar
Shorter forms above
the fold are better

Webinar Checklist | Start to Success
-8wks -4wks -2wks -24hrs -1hr GO +24hrs

Promote

Remind registrants

1 day before
1 hour before

Webinar Checklist | Start to Success
-8wks -4wks -2wks -24hrs -1hr GO +24hrs

Execute

What does the webinar room look like?

Presenter Moderator Mock
Attendee

What does the webinar room look like?

Flickr: tylerdurden

Turn off:
Email
Instant Messenger
Any unnecessary
applications

Anything that may
pop up

15-30 min early
Login

2 min after
Start

Webinar Checklist | Start to Success
-8wks -4wks -2wks -24hrs -1hr GO +24hrs

Next

Post & Send the Recording and Slides

• Upload recording and
slides to your website
• Post links to recording
and slides on thank
you page
• Upload slides to
SlideShare and embed
on thank you page
• Send follow up email

Measurement:
Don’t bite off more than you can chew

#3 Attendee %
50%

45%

40%

35%

30%

25%

20%

15%

10%

5%

0%
Webinar 1 Webinar 2 Webinar 3 Webinar 4 Webinar 5

Attendee %

#4 New Leads & Customers

Webinar 1 Webinar 2 Webinar 3 Webinar 4 Webinar 5

New Leads Customers

Make it Evergreen
• Write follow up blog post
with top FAQ

• Duplicate landing page for
“on-demand webinar”

• Use on demand as ongoing
CTA with conversion %
comparable to live webinars

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Start Tips for Doing Your First Webinar

1. Wanna Do A Webinar: Quick Start Tips for Doing Your First Webinar Kirsten Knipp & Ellie Mirman

2. Why a Webinar? Lead Generation Customer Retention

3. You don’t need to be a rocket scientist.

5. Webinar Checklist | Start to Success -8wks -4wks -2wks -24hrs -1hr GO +24hrs Prepare Promote Execute Next

6. Webinar Checklist | Start to Success -8wks -4wks -2wks -24hrs -1hr GO +24hrs Prepare

7. Content

8. Topic? Speaker? Moderator? Polls? Date?

9. Webinar Slide Deck Best Practices • Start with an outline • More images, less text • Use pre-webinar slides • Budget time for Q&A

10. Practice Practice Practice

11. Tools

12. Plenty of Options

13. Functionality to Look For Broadcast type: Desktop? Slides only? Audio options: Phone? VOIP? Interactivity: Polls, Q&A Recording Reporting: Attendees, Q&A Max attendees 13

14. Anatomy of a Webinar Landing Page Limited navigation Image that supports topic Quick scan webinar details Bullet points of what will be covered Share links help people promote your webinar Shorter forms above the fold are better

15. Thank You Page

16. Webinar Checklist | Start to Success -8wks -4wks -2wks -24hrs -1hr GO +24hrs Promote

17.

18. Remind registrants 1 day before 1 hour before

19. Webinar Checklist | Start to Success -8wks -4wks -2wks -24hrs -1hr GO +24hrs Execute

20. What does the webinar room look like? Presenter Moderator Mock Attendee

21. What does the webinar room look like? Flickr: tylerdurden

22. Turn off: Email Instant Messenger Any unnecessary applications Anything that may pop up

23. 15-30 min early Login 2 min after Start

24.

25. Housekeeping items

26. Keep it a conversation

27. Webinar Checklist | Start to Success -8wks -4wks -2wks -24hrs -1hr GO +24hrs Next

28. Post & Send the Recording and Slides • Upload recording and slides to your website • Post links to recording and slides on thank you page • Upload slides to SlideShare and embed on thank you page • Send follow up email

29. Measurement: Don’t bite off more than you can chew

30. #1 Conversion % on Landing Page

31. #2 Registrants

32. #3 Attendee % 50% 45% 40% 35% 30% 25% 20% 15% 10% 5% 0% Webinar 1 Webinar 2 Webinar 3 Webinar 4 Webinar 5 Attendee %

33. #4 New Leads & Customers Webinar 1 Webinar 2 Webinar 3 Webinar 4 Webinar 5 New Leads Customers

34. Make it Evergreen • Write follow up blog post with top FAQ • Duplicate landing page for “on-demand webinar” • Use on demand as ongoing CTA with conversion % comparable to live webinars

35. Next Steps: Go be a Webinar Hero

36. Questions? @kirstenpetra & @ellieeille

Start Tips for Doing Your First Webinar

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