Marketing automation doesn’t have to mean automating spam. You can automate marketing people love.This presentation includes the data you need to know to automate your marketing efforts, including channels from email marketing to social media. Using large datasets and real data, you’ve never seen marketing automation taught like this.

1. The Science of
Marketing Automation
Dan Zarrella
Social Media Scientist

6. Takeaway: Don’t forget
About automating
marketing channels
other than just email.

11. Takeaway: Entice action
with offers of value.

20. Takeaway: Social isn’t
only conversation,
you can automate it.

26. Takeaway: Segment
your lists as much as
you possibly can.

30. Takeaway: Use
Personalization to
Increase response.

36. Takeaway: Don’t be
afraid to ask for more
information.

41. Takeaway: Test which
fields lower
Conversion rates.

47. Takeaway: Act on your
prospect’s schedule,
not yours.

52. Takeaway: Experiment
with sending more
email.

55. Takeaway: Experiment
with weekends and
early mornings.

57. Thank you!