This course would help you to transform financial and accounting language and concepts into decision making tools that the non-financial manager can successfully use

1. Certificate In
Strategic Finance For
Non-Finance Managers
16 – 19 March 2014
Jumeirah Emirates Towers Hotel, Dubai UAE
14 – 17 December 2014
Radisson Royal Hotel, Dubai, UAE
Book and pay NOW
and bring your colleague
for FREE on this course
See back page for details*
This course transforms financial
and accounting language and concepts into
decision-making tools that the non-financial
manager can successfully use
5 Key Business Benefits
1. Gain a thorough understanding of the wide range of financial terms and concepts
2. Apply the financial concepts and policies behind the management decision processes
3. Recognise the impact of effective working capital management on company cash flow
4. Control business operations through effective budget management and be able to assess and control
the impact of day-to-day business activities on a company’s profitability
5. Communicate effectively with financial executives and top management and be able to interpret and
analyse financial statements
www.iirme.com/stratfinance
Organised by:
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www.twitter.com/iirmiddleeast
To register Call Howard Fernandes at
www.facebook.com/iirmiddleeast at
00971 4 4072657 or Email him
www.youtube.com/iirmiddleeast
howard.fernandes@iirme.com

2. Meet Your Expert Course Director
The George Washington University School of Business, IIR Middle
East’s Academic Partner, is dedicated to excellence: in its teaching and
research about management, in the public and private sectors, within
the United States and internationally.
The school has a 75 year history of preparing men and women for
leadership in both the public and private sectors. Known internationally
for its dedication to academic excellence, the school draws students
from all parts of the United States and around the world.
Beyond first class teaching and scholarship, the school’s faculty offers
practical experience in the issues and challenges confronting business
and government. Its research centres link faculty and students with
US and international business and government organisations. Recent
distance learning initiatives have expanded the school’s global reach.
Course Requirements And Certificates
Delegates must meet two criteria to be eligible for an IIRME/GW
Certificate of Completion for a course:
1. Satisfactory attendance – delegates must attend all sessions of
the course. Delegates who miss more than 2 hours of the course
sessions will not be eligible to sit the course exam
2. Successful completion of the course assessment
Delegates who do not meet these criteria will receive an IIRME
Certificate of Attendance. If delegates have not attended all sessions,
the Certificate will clearly state the number of hours attended.
Course Assessment
Knowledge Confirmation And Personal Assessment To Include:
• Group Discussions
• Quiz
• Final exam through a multiple choice paper
Who Should Attend?
•
•
•
•
•
Project Managers and Team Leaders
Divisional and Department Heads
IT Heads and Managers
HR Heads
Heads of Strategy and Planning
The course will also benefit experienced managers and directors
with a limited formal financial background. Rising stars and managers
moving into roles with financial accountability as well as managers with
responsibility for the financial performance of a team, department or
organisation.
Nabil W. Zaki has been in the investment and banking
industry for more than 30 years. During that period, he
assumed senior positions in both corporate finance and
treasury with major Wall Street firms and international
financial institutions in New York, Canada and the Middle
East. He has held high profile management positions
with Chase Manhattan Bank, Merrill Lynch, Prudential
Securities and Tradition.
Currently, Nabil Zaki is an adjunct Professor of Corporate Finance and
Derivatives at New York University. He taught at New York Institute
of Finance (currently known as FT Knowledge) from 1995 until 2004.
He lectures extensively on portfolio management, risk management,
derivatives, and international capital markets for major Wall Street firms
and financial institutions. Nabil worked as senior vice presidents at both
Chase Manhattan bank as well as Merrill Lynch in a variety of senior posts
in credit and treasury.
Also, Nabil is consulting a number of banks and financial institutions in
the USA, Asia and Japan in the areas of asset/liability management, credit
derivatives and restructuring as well as risk management. Currently, he is
a senior adviser for a major hedge fund; Permal Investment Management.
Also, a Group Adviser for the Board of Directors of a major Asian bank;
EON Bank. Previously, he served as an independent board professional
director at the Board of Directors of Signature Asset Management
Company Limited - a Cayman Island incorporated company.
Course Introduction
In today’s global business environment, every business executive
must possess a fundamental knowledge of how financial resources
are accumulated, utilised and monitored to create shareholder value.
Companies that leave these critical issues to the exclusive domain of
financial executives stand to be at a clear competitive disadvantage.
Understanding the financial levels of effective business management is
crucial for every senior executive. In this course, you will explore how
financial information is formulated, how it is processed to allocate capital,
how financing decisions are made, how the outcome of investment
decisions is evaluated, and how the outcome determines the return that
the investors receive.
The course will equip you with a collection of tools and insights to enable
you to fulfill your professional goals as well as the expectations of your
companies and investors.
Course Overview
The course is based primarily on group discussions as well as case studies
to reinforce the fundamentals of finance. You will work in teams to gain
experience in:
• Preparing income statements and balance sheets
• Analysing financial statements and setting a viable department budget
• Forecasting a cash flow model from a budgeted income statement
• Selecting the most profitable project using different financial
parameters
• Examining alternative outcomes arising from using different costing
techniques
• Understanding the wide range of risk variables affecting a project
Would you like to run this
course in-house?
The in-house training division
of IIR Middle East
Tel: +971 4 407 2624 • Email: CTS@iirme.com
www.iirme.com/cts
T: +971 4 335 2437 F: +971 4 335 2438 E: register@iirme.com W: www.iirme.com/stratfinance

3. Certificate In Strategic Finance For Non-Finance Managers
16 – 19 March 2014 • Jumeirah Emirates Towers Hotel, Dubai UAE
14 – 17 December 2014 • Radisson Royal Hotel, Dubai, UAE
Course Timings Registration will start at 07:30 on Day One. The course will commence at 08:00 and conclude at 14:30. There will be a refreshment
break at approximately 10:00 and 12:30. Lunch will be served at the end of the course day at 14:30.
Day One
Day Three
Overview
• Concept of finance
• Why finance?
• Elements of finance
• Understanding economic factors
• Risk and return parameters
Working Capital Management
• Forecasting future cash flows
• Controlling inventory levels
• Managing receivables and payables
• The dangers of over-rapid expansion
Review Of Financial Terms And Concepts
• Determining the structure of financial statements
• Relating the income statement to the balance sheet and cash flow
statement
• Demystifying financial jargon
• Budgeting process: translating the business plan into figures
• Selecting capital projects objectively
Overview Of Money And Capital Markets
• Primary vs. secondary markets
• Common vs. preferred stock
• IPOs
• Private placements
• Money market instruments
• Capital market instruments
Financial Accounting, Analysis And Interpretation
The Income Statement
• Defining revenue, cost of sales and gross profit
• Examining the conceptual nature of profit
• Differentiating between capital and revenue expenditures
• The effect of inventory valuation on profitability
• Accruing overhead and administrative expenses
• Applying accounting practices to leases and research and
development
The Balance Sheet
• Subcomponents of assets, liabilities and equity
• Distinguishing between fixed and current assets
• Depreciating and/or revaluing fixed assets
• Accounting for provisions, accruals and prepayments
• Deferring income and expenses
• Amortising intangible assets such as goodwill and brands
Day Two
Analysing And Interpreting Statements
• Utilising appropriate ratios to ascertain financial strength and viability
• Determining return on employed
• Anatomy of the return on equity
• Evaluating levels and ratios of liquidity, capacity and profitability
• Assessing leverage levels
• Assessing and evaluating capital and cost structures
Cash Flow And Working Capital Management
Cash Flow Statement
• Reconciling the differences between profit and cash
• Identifying the key elements of the cash flow statement
• Determining historical operating cash inflows and outflows
Budgeting
Setting Budgets
• Working within the context of the strategic plan
• Forecasting sales and revenue
• Calculating cost of sales and overhead
• Rolling, incremental, flexible and zero-based methodologies
• Budget coordination; creating the master budget
• Limiting factors
Monitoring Budgets
• Actual vs. budget
• Calculating and interpreting variances
• Diagnosing the causes of variances
• Re-forecasting
Day Four
Capital Budgeting And Valuation
• Concept of capital budgeting
• Determining initial costs
• Valuation techniques
• Capital budgeting methods:
- Average rate of return
- Payback period
- NPV
- Profitability index
- Internal rate of return
- Capital Asset Pricing Model (CAPM)
Cost Of Capital
• Cost of capital as a benchmark for investment decisions and a
measure of profitability
• Cost of long term debt
• Cost of common and preferred stock
• Measuring WACC
Mergers And Acquisitions
• Why companies merge?
• Synergies and benefits of mergers and acquisitions
• Cost of mergers
Financial Markets
• Funding concepts
• Money vs. capital markets
• Money market instruments
• Equity instruments
• Government vs. corporate bonds
• IPOs vs. private placements
• Concept of derivatives
• Types of derivatives
• Applications of derivatives
T: +971 4 335 2437 F: +971 4 335 2438 E: register@iirme.com W: www.iirme.com/stratfinance

4. 16 – 19 March 2014
Jumeirah Emirates Towers Hotel, Dubai UAE
14 – 17 December 2014
Radisson Royal Hotel, Dubai, UAE
Certificate In Strategic Finance
For Non-Finance Managers
ToFIVE WAYS TO Howard Fernandes at
register Call REGISTER
00971 4 4072657 or Email him at
IIR Holdings Ltd.
+971 4 335 2437
howard.fernandes@iirme.com 9428
P.O Box
Dubai, UAE
+971 4 335 2438
register@iirme.com
www.iirme.com/stratfinance
DISCOUNTS AVAILABLE
FOR 2 OR MORE PEOPLE
CALL – 971-4-3352483
E-MAIL – a.watts@iirme.com
Course Fee Before
29 December 2013*
Course Fee Before
19 January 2014*
US$ 4,495
US$ 4,795
Course Fee Before
28 September 2014
Course Fee Before
19 October 2014
Final Fee
US$ 3,995
US$ 4,495
US$ 4,795
WEB BC5307/BC5308
Final Fee*
US$ 3,995
Event
Certificate In Strategic
Finance For Non-Finance
Managers (BC5307)
16 – 19 March 2014
WOULD YOU LIKE TO RUN THIS COURSE IN HOUSE?
Event
Certificate In Strategic
Finance For Non-Finance
Managers (BC5308)
14 – 17 December 2014
Course fees include documentation, luncheon and refreshments. Delegates who attend all sessions and successfully complete
the course assessment will receive an IIRME/GW Certificate of Completion.
*Book and pay NOW and bring your colleague for FREE on this course. Only applicable for March 2014 course.
All registrations are subject to our terms and conditions which
are available at www.iirme.com/terms. Please read them as
they include important information. By submitting your
registration you agree to be bound by the terms and
conditions in full.
DELEGATE DETAILS
Payments
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registration. Please note that full payment must be received prior
to the event. Only those delegates whose fees have been paid
in full will be admitted to the event. You can pay by company
cheques or bankers draft in Dirhams or US$. Please note that all
US$ cheques and drafts should be drawn on a New York bank
and an extra amount of US$ 6 per payment should be added
to cover bank clearing charges. In any event payment must be
received not later than 48 hours before the Event. Entry to the
Event may be refused if payment in full is not received.
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If you would like to pay by credit card, please tick here and a
member of our team will contact you to take the details
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welcome in your place. Registrations cancelled more than 7 days
before the Event are subject to a $200 administration charge.
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the Event must be paid in full. Substitutions are welcome at any
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Avoid Visa Delays - Book Now
Delegates requiring visas should contact the hotel they wish to
stay at directly, as soon as possible.
Visas for non-GCC nationals may take several weeks to process.
All registrations are subject to acceptance by IIR which will be
confirmed to you in writing.
Due to unforeseen circumstances, the programme may change and IIR reserves the right to alter
the venue and/or speakers.
Event Venue:
Jumeirah Emirates Towers Hotel, Dubai, UAE
Tel: +971 4 330 0000
Radisson Royal Hotel, Dubai, UAE
Tel: +971 4 308 0000
Accommodation Details
We highly recommend you secure your room reservation at the
earliest to avoid last minute inconvenience. You can contact
the IIR Hospitality Desk for assistance on:
Tel: +971 4 407 2693
Fax: +971 4 407 2517
Email: hospitality@iirme.com
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