This was presented as a webinar in October 2015 on how the hospitality industry is now a science and no longer just an art. Here is a link to the presentation with audio: https://www.youtube.com/watch?v=UqGKeKs7iEg&feature=youtu.be

1. Why Hospitality is Now a
Science and Not Just an Art
Presented by
Robert A. Rauch, CHA

2. Digital MarketingDigital Marketing
 Social Media MarketingSocial Media Marketing
 Real-Time MarketingReal-Time Marketing
 Mobile: the New “Walk-In”Mobile: the New “Walk-In”
 Web 2.0Web 2.0
Image Credit: http://cdn.business2community.com/

3.  OTAs
 GDS
 Quality of Traveler
 Hotel Website Direct
Distribution Channel ManagementDistribution Channel Management
for Driving New Revenuefor Driving New Revenue
Image Credit: http://www.hotelogix.com/

4. Revenue ManagementRevenue Management
Image Credit: http://www.litmos.com/
 Manage OTAsManage OTAs
 PackagingPackaging
 Risk FactorsRisk Factors
 Evolving TravelerEvolving Traveler

5. Consumer BehaviorConsumer Behavior

6. Top Trends for Success in 2016
 Millennial Mindset
 Innovative Technology
 International Visitors
 Booking More Profitable Business
 Sharing Economy
WHAT’S
TRENDING?
Image Credit: http://sanctuaryucc.org/

7.  Avid Technology Users
 Find Great Value in
Social Interaction
 Large Focus on Finding
a Work-Life Balance
Identifying MillennialIdentifying Millennial
Mindset TravelersMindset Travelers
Image Credit: http://globalprtrends.com/

8.  Extend Business Trips
 Spend for Experience
 Well Traveled
 Excellent Eye for Service
 Communal Spaces
Millennial Mindset Travel PatternsMillennial Mindset Travel Patterns
Image Credit: http://huffpost.com/

9. Image Credit: http://switzercreative.com/
Responsive Design, Mobile Check-InResponsive Design, Mobile Check-In
& Clean Web Presence& Clean Web Presence

10. Image Credit: https://capp-usa.org/
 RevPAR Growth
 Length of Stay
 Direct Bookings
 Repeat Business
Book More Profitable BusinessBook More Profitable Business

11. Image Credit:http://www.snapinmedia.com/
 Wow customer service
 Reviews
 Social Media Marketing
Reputation ManagementReputation Management

12. Chinese Travelers 2016Chinese Travelers 2016
& Beyond& Beyond
 Visa Waiver Program
 Longer Stays
 Spend More Money
 Most Spoken Language:
Mandarin Chinese
Image Credit: http://cdn.travelpulse.com/
https://hmgmanagement.files.wordpress.com/

13. Sharing EconomySharing Economy
Threat of
New Entrants
Bargaining
Power
of Buyers
Bargaining
Power
of Suppliers
Threat of
Substitute
Products
Rivalry
Among
Existing
Firms
Porter’s Five ForcesPorter’s Five Forces

14. @truehotelguru
HotelGuru.com
Robert A. Rauch
CEO & Founder, RAR Hospitality
Thank You!Thank You!