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Digital, Data and Technology
Digital inclusion at the Home Office:
building services for all
Katy Arnold
Head of User Research
Home Office Digital, Data and Technology
@katyarnie
Digital, Data and Technology
Hello.
I work in government in
the 21st century
Digital, Data and Technology
Digital, Data and Technology
We have a long way to go
Digital, Data and Technology
Digital, Data and Technology
Which is why we are
working so hard to make
government services better
Digital, Data and Technology
Digital, Data and Technology
Digital, Data and Technology
Modernising government
service delivery with user
centred design
A quick recap…
Digital, Data and Technology
Revolution, not evolution
Digital, Data and Technology
Digital, Data and Technology
Digital, Data and Technology
Do things differently
Digital, Data and Technology
Digital, Data and Technology
Digital, Data and Technology
Design leadership in place
and doing great things
Digital, Data and Technology
Digital, Data and Technology
Digital, Data and Technology
Digital, Data and Technology
Digital, Data and Technology
Find out Choose & act Decide Issue or fulfill Use & comply Enforce
Understand options,
how to do something
Decide, apply or request
something
Check identity, suitability
and eligibility
Notify of a decision and
issue something
Do the things I need to
do, meet the rules
Identify cases and
decide intervention
User
People know if they
need to do something
and what the options
are
They know the right
thing to do and what to
do next
They feel confident
about what to do and
how to do it
User
People actually do the
right thing or have
(correctly) ruled
themselves out
Service provider
Organisation gets the
right data it needs to
make a decision
User
People are clear about
what is happening and
when
Service provider
Organisation is able to
make a decision in line
with evidence and
policy
User
People understand
what the decision
means, what they can
and can’t do. They get
the decision in time
Service provider
Issue permission and/or
token of entitlement.
This entitlement can be
checked by others
where appropriate
User
People can do what
they need to do and
know how to meet the
rules for this service
Service provider
Records of status and
entitlement are accurate
and up to date,
entitlement can be
checked by others
Policy
Understand the impact
of policy decisions and
the extent to which
we’re achieving policy
outcomes
User
People know if they are
complying with rules or
not and what is likely to
happen if they are not
Service provider
Identify cases of rule or
law breaking, determine
appropriate action and
take steps
Policy
Understand the impact
of policy decisions and
the extent to which
we’re achieving policy
outcomeshttps://hodigital.blog.gov.uk/2017/08/04/what-we-mean-by-service-outcomes-and-measurement/
Digital, Data and Technology
This is all great work, but we
noticed a problem...
Digital, Data and Technology
10% of adults have never
used the internet
Source: ONS, 2017
Digital, Data and Technology
64% of those do not see the
point
Source: ONS, 2017
Digital, Data and Technology
Building digital skills and
confidence
Digital, Data and Technology
92.7% male
74.3% white
93.4% straight
49.2% 25-34yrs old
Source: Stack Overflow, 2018
Digital, Data and Technology
Digital, Data and Technology
Everyone who needs
support to use our services
should be able to get it, free
of charge
Digital, Data and Technology
But it’s hard
Digital, Data and Technology
How do you make services
work for all?
Digital, Data and Technology
1. Dedicated resource
2. Training and awareness
3. Specialist research activities
4. Designing offline support models
Digital, Data and Technology
1. Dedicated resource
2. Training and awareness
3. Specialist research activities
4. Designing offline support models
Digital, Data and Technology
Dedicated
Assisted
Digital team
Digital, Data and Technology
1. Dedicated resource
2. Training and awareness
3. Specialist research activities
4. Designing offline support models
Digital, Data and Technology
Digital, Data and Technology
Over-sample people with low
digital skills or confidence
Digital, Data and Technology
Learn to recognise
participants with low digital
skills or confidence
Digital, Data and Technology
Record levels of digital skill or
confidence in all participants
Digital, Data and Technology
Digital, Data and Technology
Design for all
Digital, Data and Technology
1. Dedicated resource
2. Training and awareness
3. Specialist research activities
4. Designing offline support models
Digital, Data and Technology
Discovery research leading to
multiple ‘in-the-wild’ studies
across the UK
Digital, Data and Technology
Digital, Data and Technology
People do not come to the
Home Office for help using
computers
Digital, Data and Technology
13 organisations took part
in 3 trial locations across
the UK
Digital, Data and Technology
Won backing to extend visa
services to support digitally
excluded
Digital, Data and Technology
Most comprehensive support
model available across
government
Digital, Data and Technology
Digital, Data and Technology
Digital, Data and Technology
1. Dedicated resource
2. Training and awareness
3. Specialist research activities
4. Designing offline support models
Digital, Data and Technology
Some of our
most
interesting
work
Digital, Data and Technology
Digital, Data and Technology
Digital, Data and Technology
Digital, Data and Technology
Digital, Data and Technology
Digital, Data and Technology
1. Dedicated resource
2. Training and awareness
3. Specialist research activities
4. Designing offline support models
Before we go…
Digital, Data and TechnologySource: New York Times Source: Govtech
Source: Govtech
M. Weiser, “The Computer for the 21st Century,” Sci- entific Am., Sept., 1991
Digital, Data and Technology
“My
colleagues
and I have
built what we
call tabs, pads
and boards…”
Digital, Data and Technology
Could ubiquitous computing
eliminate digital exclusion?
Digital, Data and Technology
73% of adults are mobile
77% bought goods or services
Source: ONS, 2017
Digital, Data and Technology
Ubiquitous computing is an
infrastructure vision
Digital, Data and Technology
91% of have the option of
superfast broadband
4 in 10 have bought superfast
connections
Full fibre only available to 3%
Source: Ofcom, 2017
Digital, Data and Technology
10% do not have internet access
18% NE
16 % Wales
11% NW
6% London and SE
Source: ONS, 2017
Digital, Data and Technology
Digital, Data and Technology
Digital, Data and Technology
Digital, Data and Technology
Thank you!
Katy Arnold
Head of User Research
Home Office
@katyarnie

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Digital inclusion at the Home Office: UX Oxford March 2018

  • 1. Digital, Data and Technology Digital inclusion at the Home Office: building services for all Katy Arnold Head of User Research Home Office Digital, Data and Technology @katyarnie
  • 2. Digital, Data and Technology Hello. I work in government in the 21st century
  • 3. Digital, Data and Technology
  • 4. Digital, Data and Technology We have a long way to go
  • 5. Digital, Data and Technology
  • 6. Digital, Data and Technology Which is why we are working so hard to make government services better
  • 7. Digital, Data and Technology
  • 8. Digital, Data and Technology
  • 9. Digital, Data and Technology Modernising government service delivery with user centred design
  • 11. Digital, Data and Technology Revolution, not evolution
  • 12. Digital, Data and Technology
  • 13. Digital, Data and Technology
  • 14. Digital, Data and Technology Do things differently
  • 15. Digital, Data and Technology
  • 16. Digital, Data and Technology
  • 17.
  • 18.
  • 19. Digital, Data and Technology Design leadership in place and doing great things
  • 20. Digital, Data and Technology
  • 21. Digital, Data and Technology
  • 22. Digital, Data and Technology
  • 23. Digital, Data and Technology
  • 24. Digital, Data and Technology Find out Choose & act Decide Issue or fulfill Use & comply Enforce Understand options, how to do something Decide, apply or request something Check identity, suitability and eligibility Notify of a decision and issue something Do the things I need to do, meet the rules Identify cases and decide intervention User People know if they need to do something and what the options are They know the right thing to do and what to do next They feel confident about what to do and how to do it User People actually do the right thing or have (correctly) ruled themselves out Service provider Organisation gets the right data it needs to make a decision User People are clear about what is happening and when Service provider Organisation is able to make a decision in line with evidence and policy User People understand what the decision means, what they can and can’t do. They get the decision in time Service provider Issue permission and/or token of entitlement. This entitlement can be checked by others where appropriate User People can do what they need to do and know how to meet the rules for this service Service provider Records of status and entitlement are accurate and up to date, entitlement can be checked by others Policy Understand the impact of policy decisions and the extent to which we’re achieving policy outcomes User People know if they are complying with rules or not and what is likely to happen if they are not Service provider Identify cases of rule or law breaking, determine appropriate action and take steps Policy Understand the impact of policy decisions and the extent to which we’re achieving policy outcomeshttps://hodigital.blog.gov.uk/2017/08/04/what-we-mean-by-service-outcomes-and-measurement/
  • 25. Digital, Data and Technology This is all great work, but we noticed a problem...
  • 26. Digital, Data and Technology 10% of adults have never used the internet Source: ONS, 2017
  • 27. Digital, Data and Technology 64% of those do not see the point Source: ONS, 2017
  • 28. Digital, Data and Technology Building digital skills and confidence
  • 29. Digital, Data and Technology 92.7% male 74.3% white 93.4% straight 49.2% 25-34yrs old Source: Stack Overflow, 2018
  • 30. Digital, Data and Technology
  • 31. Digital, Data and Technology Everyone who needs support to use our services should be able to get it, free of charge
  • 32. Digital, Data and Technology But it’s hard
  • 33. Digital, Data and Technology
  • 34. How do you make services work for all?
  • 35. Digital, Data and Technology 1. Dedicated resource 2. Training and awareness 3. Specialist research activities 4. Designing offline support models
  • 36. Digital, Data and Technology 1. Dedicated resource 2. Training and awareness 3. Specialist research activities 4. Designing offline support models
  • 37. Digital, Data and Technology Dedicated Assisted Digital team
  • 38. Digital, Data and Technology 1. Dedicated resource 2. Training and awareness 3. Specialist research activities 4. Designing offline support models
  • 39. Digital, Data and Technology
  • 40. Digital, Data and Technology Over-sample people with low digital skills or confidence
  • 41. Digital, Data and Technology Learn to recognise participants with low digital skills or confidence
  • 42. Digital, Data and Technology Record levels of digital skill or confidence in all participants
  • 43. Digital, Data and Technology
  • 44. Digital, Data and Technology Design for all
  • 45. Digital, Data and Technology 1. Dedicated resource 2. Training and awareness 3. Specialist research activities 4. Designing offline support models
  • 46. Digital, Data and Technology Discovery research leading to multiple ‘in-the-wild’ studies across the UK
  • 47. Digital, Data and Technology
  • 48.
  • 49. Digital, Data and Technology People do not come to the Home Office for help using computers
  • 50. Digital, Data and Technology 13 organisations took part in 3 trial locations across the UK
  • 51. Digital, Data and Technology Won backing to extend visa services to support digitally excluded
  • 52. Digital, Data and Technology Most comprehensive support model available across government
  • 53. Digital, Data and Technology
  • 54. Digital, Data and Technology
  • 55. Digital, Data and Technology 1. Dedicated resource 2. Training and awareness 3. Specialist research activities 4. Designing offline support models
  • 56. Digital, Data and Technology Some of our most interesting work
  • 57. Digital, Data and Technology
  • 58. Digital, Data and Technology
  • 59. Digital, Data and Technology
  • 60. Digital, Data and Technology
  • 61. Digital, Data and Technology
  • 62. Digital, Data and Technology 1. Dedicated resource 2. Training and awareness 3. Specialist research activities 4. Designing offline support models
  • 64. Digital, Data and TechnologySource: New York Times Source: Govtech Source: Govtech
  • 65. M. Weiser, “The Computer for the 21st Century,” Sci- entific Am., Sept., 1991
  • 66. Digital, Data and Technology “My colleagues and I have built what we call tabs, pads and boards…”
  • 67. Digital, Data and Technology Could ubiquitous computing eliminate digital exclusion?
  • 68. Digital, Data and Technology 73% of adults are mobile 77% bought goods or services Source: ONS, 2017
  • 69. Digital, Data and Technology Ubiquitous computing is an infrastructure vision
  • 70. Digital, Data and Technology 91% of have the option of superfast broadband 4 in 10 have bought superfast connections Full fibre only available to 3% Source: Ofcom, 2017
  • 71. Digital, Data and Technology 10% do not have internet access 18% NE 16 % Wales 11% NW 6% London and SE Source: ONS, 2017
  • 72. Digital, Data and Technology
  • 73. Digital, Data and Technology
  • 74. Digital, Data and Technology
  • 75. Digital, Data and Technology Thank you! Katy Arnold Head of User Research Home Office @katyarnie