5 ways hospitality properties can use audio on the internet

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5 WAYS HOSPITALITY
PROPERTIES CAN USE
AUDIO ON THE INTERNET

Introduction
Why should I incorporate audio into social
media and internet marketing initiatives?


Introduction
The internet is traditionally a visual space that
focuses on text and images.
Incorporating audio online can help you…
• Differentiate yourself from your
competition
• Create a multimedia, multisensory
experience for your online following

Where can I use audio?
1. Your website
2. Videos
3. Virtual Tours
4. Blogs and Podcasts
5. eTraining Programs


1. Your Website
Most websites don’t incorporate audio. If yours
does, it will help you set yourself apart from the
pack.
Adding audio increases engagement and makes
pages more “sticky,” meaning that visitors will
spend more time on your site.


Example: Southwest Inn at Sedona

This Arizona-based hotel uses
professionally produced audio to enhance
website navigation.

The voice over on the site directs visitors
to testimonials and reservations pages.

The audio also promotes the Inn’s
eNewsletter, special promotions, and
events calendar.

Seasonal rates and special event packages
are also discussed.
View of the Southwest Inn at Sedona


First Step:
Develop an audio logo to play on your home
page. This way, online visitors will start
associating a particular sound with your brand.


2. Videos
YouTube is one of the world’s most frequently
used search engines.

Harness internet video presentations to gain
exposure and interact with interested guests


Example: Holiday Inn

Holiday Inn has YouTube videos that:

 Promote the company’s newly
designed website

 Show a time-lapse video of staff
setting up a new property

 Announce social media campaigns,
encouraging interactions

 Display popular television ads

Holiday Inn, Saddle Brook NJ


First Step:
Brainstorm video content with your staff.
Some popular ideas are:
• Property Tour
• Meet the Staff
• 5 Things To Do in Our City


3. Virtual Tours
A virtual tour can allow potential guests to
experience your property from the comfort of their
own living room.
Adding audio gives you additional marketing
opportunities. You can greet guests, show and tell
what sets you apart, and highlight the unique
offerings throughout your property or venue.


Example: Waverly Inn, Halifax, Canada

 The tour begins with a panoramic
view of the Inn’s Lobby. Relaxing
music plays as a professional voice
over describes the inn’s features.

 Each type of room is introduced and
described by the same voice over.

 The music is carried throughout the
entire presentation, helping to
create consistency.

Entrance to the Waverly Inn


First Step:
Create a virtual tour with a company like RealTour
Vision.
Adding an audio greeting to the beginning of your
virtual tour can help online visitors feel as
comfortable and at home with your facility as real
life guests.
Choose music to play throughout the tour and keep
voiceovers consistent. The right audio will help
increase interactions

4. Blogs and Podcasts
Blogs and podcasts are content that you can
create based on your expertise.
Creating an Audio Blog or a Podcast takes
blogging to the next level. Using your property’s
voice allows you to form deeper connections
with customers


Example: Crowne Plaza Times Square, Manhattan

The Times Square Crowne Plaza has a
frequently updated blog that highlights:

 Area Atractions, like parks,
museums, and theater

 Guides to NYC Neighborhoods

 New Restaurants

 Concierge Recommendations

26th floor : Crowne Plaza, Times Square


First Step
Start a blog. Introduce yourself and your staff
members, talk about what makes your hotel
and neighborhood great.
After you write your blogs, read them to
produce a podcast.
Follow up on your most popular blogs with new
audio content.

5. eTraining Programs
In addition to on the job training and paper-
based learning, your staff can benefit from
eTraining programs that appeal to multiple
senses.


Example: Thayer Lodging Group

To teach about Thayer Lodging Group’s
numerous conference centers, audio was
developed for a slide presentation that

 Established a theme, carried
throughout the conference

 Incorporated interactive features

 Mixed professional and character
voices to increase engagement

Hampton Inn, Sarasota Florida
Part of the Thayer Lodging Group


First Step:
Decide what kinds of training programs would be
effective and appealing to your customers.

Create videos or slide presentations that will encourage
learning and proper training. Add audio to enhance
content.

Download Holdcom’s eTraining and eLearning Tips


Conclusion
Audio is a tool that can be used to enhance
marketing strategies and customer service
initiatives within the Hospitality Industry.
For Hotels, Resorts, Restaurants, and Spas, the
right audio can help


The Next Step
Click Here to learn more about using audio to
enhance marketing and customer service
strategies.


5 ways hospitality properties can use audio on the internet

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5 ways hospitality properties can use audio on the internet