Thanks to technology like smartphones and tablets that makes searching the internet easy and engaging, the expected online experience for students is changing. It doesn’t matter whether a student is buying a pair of shoes – or a college education – today’s generation expects short, instant and relevant information delivered in a way that meets individual wants, needs and lifestyle.
Learn:
• What other institutions are doing to make the online college search a tremendous "shopping" experience
• How you can capture student attention with engaging, accessible, web-friendly content to make researching your school fun
• Communication best practices and how to get started with a communication strategy that will work for you
1. How to Capture Attention and Drive More
Students Toward Enrollment
2. About Me
Senior Account Manager,
Higher Education
Marketing Solutions
3 years with Hobsons
It’s my birthday!
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3. Capturing student attention
What others are doing well
Best practices and strategies that will work for
you
Chat your questions to Hobsons Webinars
using the chat feature.
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Agenda
4. v
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90%
< 50%
Source: The Deck is Stacked.” [White Paper] Intelliworks, retrieved from
http://www.hobsons.com/education-trends/resource-center/white-papers/
13. 76K virtual cokes shared
378K custom cans made
18.3 million+ media
impressions
870% increase in
Facebook traffic
7% growth in young adult
consumption
4% increase in volume
3% increase in sales
transactions
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After three months:
16. Getting creative with personalization
can help you:
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What does this mean for HE?
GET NOTICED
GENERATE BUZZ
CAPTURE ATTENTION
GET MORE APPLICATIONS
ENROLL MORE STUDENTS
STAND OUT FROM THE CROWD
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Use CRM to track source codes
CONNECTION
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College Confidential
CollegeView
SuperMatch
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Hobsons Media Services
Interest Pages
Request Info Pages
Online-App
Campus-Tour Form
CRM (e.g., Hobsons
Connect)
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Questions?
Chat them now to Hobsons Webinars
Or submit your questions later at
http://go.hobsons.com/365question
Hinweis der Redaktion
After three months:Young adult consumption increased significantly during the campaign, up by 7%18.3M+ media impressionsFacebook traffic increased by 870%Facebook page grew by 39%#1 most talked about Facebook page in Australia (23rd globally)76K virtual coke cans shared378K custom coke cans were madeChanged attitudes – teens claimed it gave a very positive impression of their brand, coke is always doing new things, is a brand they love, and is for someone like me.5%more were drinking cokeSales transactions grew by 3%Volume increased by 4%
Peopleconnected with it, and could see it present in their lives, could envision themselves drinking a cokeIf you show someone how they fit before they even try, they are more inclined to buy (Doppelganger Effect)
use separate codes for buckets of students. University of New Haven did this to communicate admissions reps by region
Post launched an iPad, iPhone and android app to make their online view book more accessible on the go
And to help promote it, they travel with small promotional fold-over print pieces to encourage students to download the app.
Stop doing the same things you’ve always done. Check in regularly to identify comm strategy gaps and how you can fill those holes
StudentsParentsGuidance counselorsOther places your materials can be present – library? Outside organization?