This is a prototype for an e-wallet that my team and I presented at the Jean-Baptiste Say Entrepreneurship Festival in June 2019.

1. your smart pocket

2. 1

3. 2
ITEMS THAT GET MISPLACED AT LEAST
ONCE A WEEK
20.2% 18.8% 18.7%
*Prnewswire.com, 2017

4. 3
P R O B L E M
60%
End up late for work after
searching for misplaced
items
2.5days
Days per year that
Americans spend looking for
misplaced items*
2.7billion
Americans collectively spend
each year on replacing items
*Prnewswire.com, 2017

5. 4
I N T R O D U C I N G P O C K E T A L L
Carry around digital versions
of all your cards & keep your
wallets safe at home
Safe
Easy
Fast

6. your smart pocket
5
PROTOTYPE

7. 90%
47% 30%
90%
Of survey responders would be somewhat to very
interested in Pocketall
47%
Of survey responders are looking for a solution for
reducing the time/convenience to find and take out
wallet
30%
Of survey responders are looking for a solution for
reducing the risk of losing the items inside your
wallet
M A R K E T V A L I D A T I O N
6*58 survey responses

8. 7
M A R K E T S I Z E
3 Billion 821 M
4.1 M
Smartphone Users Worldwide*
Total Available Market
Smartphone Users in North
America & Europe*
Serviceable Available Market
Pocketall Downloads
Market Share
*5% penetration*Takahashi, 2018

9. 8
FREEMIUM SUBSCRIPTION PARTNERSHIPS
B U S I N E S S M O D E L
App is free to download and
option to get full access for a
month. After the month you
can only register 2 cards
After the full access for a
month the user can get a
subscription plan. Either
monthly or annually
Exclusive partnerships with
local businesses and agencies

10. $0.00 $1.99 $12.99
FREE MONTHLY ANNUALLY
• 1 month trial – access to full
app
• After trial only register 2
cards
Register unlimited
number of cards
Register unlimited
number of cards
9
P R I C I N G

11. 10
A D O P T I O N S T R A T E G Y
Events
Partnerships
Trade Shows

12. C O M P E T I T O R S
11
General
Specialized
MoreConvenient

13. 12
C O M P E T I T I V E A D V A N T A G E
All in 1 app
Payment, loyalty, and
ID cards
Used on all devices
No need for a special
Samsung Pay or Apple Pay.
This works on all devices.
Future potential
Store of transport cards,
digital keys and other smart
tickets

14. F I N A N C I A L S
13
1 Million
Angel Round
Initial Investment Opportunity
205K
Downloads with
Paid Subscription
$1.3 M
Revenue
Over 12 Months
avg subscription price of $12.99

15. T E A M
14
Alexander Felisa
Hillary Hill
Marco Chaya
Nikita Beumer
Social Media
Marketing in Multiple
Industries
Startup & Product
Development of IoT &
Beauty Products
COO
CEO CTO
CMO
Marketing & Sales in
the Luxury & Sport
industry
Marketing & Sales in
the luxury & sport
industry