Mariana Rittenhouse @DashHudson

1. BITING INTO BEST PRACTICES OF
FOOD PUBLICATIONS ON INSTAGRAM
X

2. RACHEL KARTEN
Senior Social Media Manager
CONDÉ NAST FOOD PUBLICATIONS
MARIANA RITTENHOUSE
Senior Director of Brand Strategy
DASH HUDSON

3. The world’s best brands use Dash Hudson to analyze photos, see
trends, and get recommendations for top performing photos that
create fast, meaningful growth in ROI.

5. 1
2
3
4
Brand Identity
Consistency
Creativity
Community
SOCIAL STRATEGY AT
CONDÉ NAST

6. DIFFERENTIATION
CHALLENGES FOR FOOD PUBLISHERS
CONVERSION CONTENT PRODUCTION

7. BEST PRACTICES FOR FOOD
PUBLICATIONS ON INSTAGRAM

8. #1
CATER TO YOUR AUDIENCE

9. 2.1M
0.82%
80.1K
3.06%
244K
1.46%
FOLLOWERS FOLLOWERS FOLLOWERS
AVG. ENGAGEMENT
RATE
AVG. ENGAGEMENT
RATE
AVG. ENGAGEMENT
RATE

10. Rumor has it that when you get a
double yolk you receive twenty years of
good luck, five years of your scarf never
getting caught in your zipper, and two
years of autocorrect knowing you're not
trying to say "duck". But that's just
what we've heard. 📷: @alex_delany
#bastaff
@bonappetitmag

11. @healthy_ish
REGRAMS RECIPESPRODUCT SHOTS PEOPLE

12. BON APPETIT
VS.
HEALTHYISH AUDIENCES

13. @basically

14. @basically

15. @basically

16. @basically

17. BON APPETIT
VS.
BASICALLY AUDIENCE

18. #2
USING TRENDING IG DATA
TO INFORM PROGRAMMING

19. EPICURIOUS MOST ENGAGED POSTS OF 2017

20. 01
ENGAGEMENT &
EFFECTIVENESS
Which posts are driving your
brand the most engagement
overall?
02 Which posts are most effective
at driving engagement once
they’re actually seen?

21. @basically
3.24% Egmt. Rate
% of audience that engaged with post.
(Likes + Comments) / Followers
6.49% Effectiveness
% of users that saw post and engaged.
(Likes + Comments + Saves + (Video
Views)) / Reach

23. #3
EXTENDING IG CONTENT
TO THE WEB

24. LIKESHOP
place your
image here

25. AVG. LIKESHOP CTRs BY
PUBLISHING INDUSTRIES
MEN’S INTEREST
WOMEN’S INTEREST
FOOD
FASHION
HOME
72%
60%
86%
68%
70%

26. MOST CLICKED LIKESHOP POSTS

27. #4
BUILDING COMMUNITY &
LEVERAGING INFLUENCERS

28. BUILDING THE @HEALTHY_ISH COMMUNITY
WEEKEND
TAKEOVERS

29. #BASTAFF
“Looks like @moroccochris is clubbing
over at @phoeniciadiner. No loud EDM,
just a lot of turkey. Nice. #bastaff"

30. SHARING THE LOVE ON @BONAPPETITMAG

31. THE FUTURE OF
FOOD ON SOCIAL

32. Thanks so much!