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Robert J. Henslee Presenting




Saturday, September 24, 2011   http://www.DirectorofSearch.com
Saturday, September 24, 2011   http://www.DirectorofSearch.com




Before the 
internet, we 
used to 
gather to 
share our 
passions
Saturday, September 24, 2011   http://www.DirectorofSearch.com




Early 
internet 
included 
message 
boards and 
chat rooms
Now, social media is……




Saturday, September 24, 2011   http://www.DirectorofSearch.com
PAID

     Internet 
     Advertising
     PPC Search 
     Marketing
     Mobile 
     Advertising
     Sponsorships
     Paid 
     Applications


Saturday, September 24, 2011   http://www.DirectorofSearch.com
PAID                                     EARNED

     Internet                               Social Media
     Advertising                            Word of Mouth
     PPC Search                             User Forums
     Marketing                              News PR 
     Mobile                                 Announcements
     Advertising                            Blogger 
     Sponsorships                           Relationships
     Paid 
     Applications


Saturday, September 24, 2011   http://www.DirectorofSearch.com
PAID                                     EARNED                  OWNED

     Internet                               Social Media         Brand & Product 
     Advertising                            Word of Mouth        Sites
     PPC Search                             User Forums          Mobile Brands & 
     Marketing                              News PR              Sites
     Mobile                                 Announcements        Customer Care 
     Advertising                            Blogger              Services
     Sponsorships                           Relationships        Proprietary
     Paid                                                        Digital Content
     Applications


Saturday, September 24, 2011   http://www.DirectorofSearch.com
Social Media




Saturday, September 24, 2011   http://www.DirectorofSearch.com
Saturday, September 24, 2011   http://www.DirectorofSearch.com
Saturday, September 24, 2011   http://www.DirectorofSearch.com
Saturday, September 24, 2011   http://www.DirectorofSearch.com
Saturday, September 24, 2011   http://www.DirectorofSearch.com
Saturday, September 24, 2011   http://www.DirectorofSearch.com
Saturday, September 24, 2011   http://www.DirectorofSearch.com
Saturday, September 24, 2011   http://www.DirectorofSearch.com
Saturday, September 24, 2011   http://www.DirectorofSearch.com
Saturday, September 24, 2011   http://www.DirectorofSearch.com
Saturday, September 24, 2011   http://www.DirectorofSearch.com
Saturday, September 24, 2011   http://www.DirectorofSearch.com
Saturday, September 24, 2011   http://www.DirectorofSearch.com
Saturday, September 24, 2011   http://www.DirectorofSearch.com
You’ll Need Some Help… 
             http://www.DirectorofSearch.com




Do Not 
Buy This  
Book
Strategy             Social Media is NOT for Dummies
                 http://www.DirectorofSearch.com




Work With 
Professionals 

Establish 
Corporate 
Goals…
Strategy          Social Media is NOT for Dummies
              http://www.DirectorofSearch.com




Write down 
specific 
business 
objectives
Social Media
Speaks…            Management Has To Listen !
                   http://www.DirectorofSearch.com




NelsonBuzz
Visible Tech
Meteor Solutions
Alterian SM2
BandWatch
Radian6
Saturday, September 24, 2011   http://www.DirectorofSearch.com
Saturday, September 24, 2011   http://www.DirectorofSearch.com
Saturday, September 24, 2011   http://www.DirectorofSearch.com
Saturday, September 24, 2011   http://www.DirectorofSearch.com
Saturday, September 24, 2011   http://www.DirectorofSearch.com
Saturday, September 24, 2011   http://www.DirectorofSearch.com
Saturday, September 24, 2011   http://www.DirectorofSearch.com
Saturday, September 24, 2011   http://www.DirectorofSearch.com
Saturday, September 24, 2011   http://www.DirectorofSearch.com
Saturday, September 24, 2011   http://www.DirectorofSearch.com
Saturday, September 24, 2011   http://www.DirectorofSearch.com
Saturday, September 24, 2011   http://www.DirectorofSearch.com
Saturday, September 24, 2011   http://www.DirectorofSearch.com
Saturday, September 24, 2011   http://www.DirectorofSearch.com
Saturday, September 24, 2011   http://www.DirectorofSearch.com
Saturday, September 24, 2011   http://www.DirectorofSearch.com
Saturday, September 24, 2011   http://www.DirectorofSearch.com
Saturday, September 24, 2011   http://www.DirectorofSearch.com
Saturday, September 24, 2011   http://www.DirectorofSearch.com
Saturday, September 24, 2011   http://www.DirectorofSearch.com
Saturday, September 24, 2011   http://www.DirectorofSearch.com
Saturday, September 24, 2011   http://www.DirectorofSearch.com
Saturday, September 24, 2011   http://www.DirectorofSearch.com
Saturday, September 24, 2011   http://www.DirectorofSearch.com
Saturday, September 24, 2011   http://www.DirectorofSearch.com
Saturday, September 24, 2011   http://www.DirectorofSearch.com
Saturday, September 24, 2011   http://www.DirectorofSearch.com
Saturday, September 24, 2011   http://www.DirectorofSearch.com
Saturday, September 24, 2011   http://www.DirectorofSearch.com
Saturday, September 24, 2011   http://www.DirectorofSearch.com
Saturday, September 24, 2011   http://www.DirectorofSearch.com
Saturday, September 24, 2011   http://www.DirectorofSearch.com
Saturday, September 24, 2011   http://www.DirectorofSearch.com
Saturday, September 24, 2011   http://www.DirectorofSearch.com
Saturday, September 24, 2011   http://www.DirectorofSearch.com
Saturday, September 24, 2011   http://www.DirectorofSearch.com
Saturday, September 24, 2011   http://www.DirectorofSearch.com
Saturday, September 24, 2011   http://www.DirectorofSearch.com
Saturday, September 24, 2011   http://www.DirectorofSearch.com
Saturday, September 24, 2011   http://www.DirectorofSearch.com
Saturday, September 24, 2011   http://www.DirectorofSearch.com
Saturday, September 24, 2011   http://www.DirectorofSearch.com
Saturday, September 24, 2011   http://www.DirectorofSearch.com
Saturday, September 24, 2011   http://www.DirectorofSearch.com
Saturday, September 24, 2011   http://www.DirectorofSearch.com
Saturday, September 24, 2011   http://www.DirectorofSearch.com
Saturday, September 24, 2011   http://www.DirectorofSearch.com

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