The document discusses the history and evolution of social media and online communities. It notes that before the internet, people would gather in person to share interests, but early online forums like message boards and chat rooms allowed people to connect online. It outlines different types of social media marketing including paid, earned, and owned channels. It stresses the importance of establishing goals for social media strategy and selecting the proper monitoring tools.
5. PAID
Internet
Advertising
PPC Search
Marketing
Mobile
Advertising
Sponsorships
Paid
Applications
Saturday, September 24, 2011 http://www.DirectorofSearch.com
6. PAID EARNED
Internet Social Media
Advertising Word of Mouth
PPC Search User Forums
Marketing News PR
Mobile Announcements
Advertising Blogger
Sponsorships Relationships
Paid
Applications
Saturday, September 24, 2011 http://www.DirectorofSearch.com
7. PAID EARNED OWNED
Internet Social Media Brand & Product
Advertising Word of Mouth Sites
PPC Search User Forums Mobile Brands &
Marketing News PR Sites
Mobile Announcements Customer Care
Advertising Blogger Services
Sponsorships Relationships Proprietary
Paid Digital Content
Applications
Saturday, September 24, 2011 http://www.DirectorofSearch.com
23. Strategy Social Media is NOT for Dummies
http://www.DirectorofSearch.com
Work With
Professionals
Establish
Corporate
Goals…
24. Strategy Social Media is NOT for Dummies
http://www.DirectorofSearch.com
Write down
specific
business
objectives
25. Social Media
Speaks… Management Has To Listen !
http://www.DirectorofSearch.com
NelsonBuzz
Visible Tech
Meteor Solutions
Alterian SM2
BandWatch
Radian6