2. Social Media is not
– The magic bullet to solve your marketing problems
– The main revenue source
– Only a customer service platform
• Paid Search Owned • Social Media
Platforms
• Advertising
• Blog
• Online partnerships
• Website • Influencers
• Email marketing
• Email database
Paid
•
•
Content
Search Earned
3. Social Media is
– A compliment to your existing marketing efforts
– A platform that enables your company to tell it’s story
– An opportunity to engage and converse with your supporters
– A platform to engage your influencers and brand ambassadors
4. Changes in social strategy
Current thinking
Social reach + Traffic to site = Digital Acquisitions
“Get as many fans as possible to drive traffic to your site”
Future thinking
Social reach + Social Engagement
=Increased Trust, Increased Word of Mouth marketing, Brand lift
= Acquisitions across all channels + increased retention/repeat giving.
“Get as many people engaged with your brand in a meaningful way. They
will remember you, trust you, stay with you and give when asked”
5. It’s all about Engagement
Do you have a goal for the way you engage your audience?
• Do you know your target demographic?
• Do you have a distinct style/personality to engage your audience?
• Do you have answers for the hard questions?
• Do you know what content is most appealing?
8. What are your goals?
New Supporters?
Get more from supporters?
Keep your supporters?
9. 3 things to remember
1. Aim to build an engaged community
1. Identify what platforms match your target demographic
1. Align your tactics with your goals
