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Introduction of ronghua lighting
- 1. RONGHUA LIGHTING Green Life,Start Here Ningbo Ronghua Lighting Technology Co.,ltd 宁波荣华照明科技有限公司 www.nbronghua.com ADD:Yangjia Bridge Chalu Industry Park,Ninghai County,Ningbo City,China.315606. Tel:86-574-83536777 Fax:86-574-83536777 E-mail:sales02@nbronghua.com
- 2. INDEX •Company Introduction •Company History •Markets •Products Range •LED Roadway Lighting •LED Flood Lighting • Production Facilities •Production Process •Production Certifications •Lighting Fair •Market information&Suggestion •Market Report:Why LED Light Factories Close For Low-Priced War?
- 3. Ronghua Presentation Established at 1991 year,Ronghua Engage in LED lighting ,producing and marketing of LED lighting with 23 years lighting experience. Our products covers with HID STREET LIGHT,HID FLOOD LIGHT,LED Street Light and LED Flood Light and LED HIGHBAY LIGHT and accessories…etc. Even we can work with you together to open the new products for you. Certificate:CE/EMC/ISO9001 Advantage: Factory Price with fast delivery and stable quality for each batch, almost “0” complaint till now. If you received the bad producing quality product, we’ll replacement it for you immediately to save your cost.
- 4. Ronghua History 1991 year, start from die casting aluminum for HID outdoor lighting 1999 year, increased Outdoor LED lighting Housing Making 2000 year from now on, increased Complete Outdoor LED lighting Making and Testing
- 5. Ronghua Markets Asia 30% Europe 10% North America 10% South America 40% Latin America 10%
- 6. Ronghua Products Range • Roadway light 1.HID Road Light 2.LED Road Light • Flood Light 1.HID Flood Light 2.LED Flood Light
- 7. COB LED Street Light COB LED Street Light China New Design, best selling in china and Italy, Germany, Russia. USA, Uganda.India,Costa Rica……ect. LED :Cree,Bridgelux , EPistar, Genesis’s divide from taiwan city , USA chips cab be use die-casting aluminum body, Good Heat resistant with LENs and all parts supply is available Certificate:CE/EMC/ISO9001 New Design for world market. OEM is welcome. Power for 20W-200W Features: More Heat Outside,Never Rust Input Voltage:AC90-265V 50/60HZ Power Factor:>0.9 Light Efficiency:≧100LM/W Color Temperature:2700-6500K RA:70 Viewing Angle:130°X60° Operating Temperature:-30℃ +50 ℃ IP:65 Warranty:3 years Item Code Description Color Temp Wattage Output Lumen Input Voltage Finish Certificate RH749 LED Street light 2700-6500K 30W 3300 AC90- 265V Deep Grey CE RH750 A LED Street light 2700-6500K 50W 5500 AC90- 265V Deep Grey CE RH750 B LED Street light 2700-6500K 80W 8800 AC90- 265V Deep Grey CE RH751 LED Street light 2700-6500K 100W 1100 AC90- 265V Deep Grey CE RH752 LED Street light 2700-6500K 150W 16500 AC90- 265V Deep Grey CE
- 8. SMD LED Street Light New SMD LED Street Light China New Design, best selling in china and Italy, Germany, Russia. USA, Uganda.India,Costa Rica……ect. LED :Cree,Bridgelux , EPistar, Genesis’s divide from taiwan city , USA chips cab be use die-casting aluminum body, Good Heat resistant with LENs and all parts supply is available New Design for world market. OEM is welcome. NEW Power for 50W-150W Features: More Heat Outside, Never Rust Input Voltage:AC90-265V 50/60HZ Power Factor:>0.9 Light Efficiency:≧90LM/W Color Temperature:2700-6500K RA:70 Viewing Angle:120°X60° Operating Temperature:-30℃ +50 ℃ IP:65 Warranty:3 years Installation Height: 50W:4m or 6m,100W:8m or 10m,180W:10m or 15m Certificate:CE/LVD Item Code Description Color Temp Watta ge Output Lumen Input Voltage Finish Certificate RH760 LED Street light 2700-6500K 50W 4500 AC90- 265V Deep Grey CE RH761 LED Street light 2700-6500K 100W 9000 AC90- 265V Deep Grey CE RH762 LED Street light 2700-6500K 150W 15000 AC90- 265V Deep Grey CE
- 9. LED Flood Light New LED Flood Light Power to 20W-120W Key Features High Powered LED Array Excellent Thermal Design Uniform and consistent color Low maintenance Aluminum die casting housing Easy Installation Universal Voltage:AC90-265V 50/60HZ NEW Item Code Description Color Temp Wattage Output Lumen Input Voltage Finish Certificate RH566 LED flood light 2700-6500K 20W 1400 AC90- 265V Deep Grey CE RH567 LED flood light 2700-6500K 30W 2100 AC90- 265V Deep Grey CE RH568 LED flood light 2700-6500K 50W 3500 AC90- 265V Deep Grey CE RH569 LED flood light 2700-6500K 80W 5600 AC90- 265V Deep Grey CE RH570 LED flood light 2700-6500K 120W 8400 AC90- 265V Deep Grey CE Application: Security Lighting Pathway Lighting Perimeter Lighting Entry Lighting
- 10. LED Flood Light LED Flood Light Power to 10W-150W Key Features High Powered LED Array Excellent Thermal Design Uniform and consistent color Low maintenance Aluminum die casting housing Easy Installation Universal Voltage:AC90-265V 50/60HZ Item Code Description Color Temp Wattage Output Lumen Input Voltage Finish Certificate RH536 LED flood light 2700-6500K 10W 700 AC90- 265V Deep Grey CE RH537 LED flood light 2700-6500K 20W 1400 AC90- 265V Deep Grey CE RH538 LED flood light 2700-6500K 30W 2100 AC90- 265V Deep Grey CE RH539 LED flood light 2700-6500K 50W 3500 AC90- 265V Deep Grey CE RH540 LED flood light 2700-6500K 150W 10500 AC90- 265V Deep Grey CE Application: Security Lighting Pathway Lighting Perimeter Lighting Entry Lighting
- 11. LED Flood Light LED Flood Light Power to 10W-200W Key Features High Powered LED Array Excellent Thermal Design Uniform and consistent color Low maintenance Aluminum die casting housing Easy Installation Universal Voltage:AC90-265V 50/60HZ Item Code Description Color Temp Wattage Output Lumen Input Voltage Finish Certificate RH530 LED flood light 2700-6500K 10W 700 AC90- 265V Deep Grey CE RH531 LED flood light 2700-6500K 30W 2100 AC90- 265V Deep Grey CE RH532 LED flood light 2700-6500K 50W 3500 AC90- 265V Deep Grey CE RH533 LED flood light 2700-6500K 100W 70000 AC90- 265V Deep Grey CE RH535 LED flood light 2700-6500K 200W 14000 AC90- 265V Deep Grey CE Application: Security Lighting Pathway Lighting Perimeter Lighting Entry Lighting
- 12. LED Highbay Light LED Highbay Light Power to 10W-180W Key Features Cost Effective High Lumen Output High Efficiency and Reliability Low power consumption Rated for over 50000 hours of operation life IP:65 Aluminum alloy body is rust and corrosion resistant Item Code Description Color Temp Wattage Output Lumen Input Voltage Finish Certificat e RH420 LED highbay light 2700-6500K 10W 700 AC90- 265V Deep Grey CE RH421 LED highbay light 2700-6500K 20W 1400 AC90- 265V Deep Grey CE RH422 LED highbay light 2700-6500K 30W 2100 AC90- 265V Deep Grey CE RH423 LED highbay light 2700-6500K 50W 3500 AC90- 265V Deep Grey CE RH424 LED highbay light 2700-6500K 80W 5600 AC90- 265V Deep Grey CE RH425 LED highbay light 2700-6500K 150W 10500 AC90- 265V Deep Grey CE Application: Warehouses, Gymnasiums, Barns, Arenas,Factories,Retail warehouses,Parking Ramps,Shopping Malls Certificates: CE/LVD
- 13. Production Facilities Photometric Sphere Electrical Measurement Instrument Dark Room EMC Testing Working Line IP65 Testing with Pipe Rain Test Device IP65 Testing with 60 degree warm water Inspection by QC
- 14. Packing RH752 150-180WRH751 100W RH750A 50W RH749 20/30W 2pc/ctnRH762 150W
- 16. Production Certificates CE For Flood Light CE For Flood Light-EMC CE For Street Light CE For Street Light-EMC
- 17. Lighting Fair 2014 Guangzhou Lighting Fair 2014 HK Autumn Lighting Fair 2015 Guangzhou Lighting Fair 2015 HK Autumn Lighting Fair
- 19. After Market Everyone can’t promise their products no problem in lifetime. We can’t promise our products don’t have any problem in lifetime,too. However, we can promise if our products has problem, we can give the solution perfectly, repair, return the goods, change new products, if only you need, tell us, we will undertake if our responsibility.
- 20. International Trade Flow Sign Contract Enquiry Offer Counter- bid Accept
- 21. Market Information&Suggestion 1: Advantages of LED bulb VS Incandescent and Energy-saving lamp 2: Big market for LED bulb with prohibition of traditional incandescent 2.Pls consider below points when you choose LED Lights: 1: Good driver, quality LED and effective heatsink are the 3 most important components for good LED lamp. Check if the driver use good quality Electrolytic Capacitors that ensure long lifespan, eg BERYL is the top brand of China’s capacitor which ensure 8000Hs constant working at 105°C. Check if the heatsink good at heat dissipation or excellent in air and heat convection, good heatsink can lower lamp temperature to ensure long lifespan. Check if use reliable LED, eg famous brand Cree/Semi/Everlight/Lumenmax/Samsung LED with high brightness, good CRI and lower decaying. 2: Actually, there are different price for a similar appearance LED lamp, poor quality products will bring potential quality complains even safety worriness, supplying interruption etc.
- 22. Suggestion to start and push LED business 1: Study your target LED lighting market and find your marketing direction. Indoor LED bulb light and spot are big market with forbidden production and selling of traditional lamps in many countries. 2: Make a website or B2B channel to promote your products. Keep good contact with local property developer or government official or hotel owner, they can help you win big project for they are richer and value energy saving. 3: Work with a reliable supplier (good quality, good services in technic and after-sale) and aim at long-term mutual cooperation. Market Information&Suggestion
- 23. Market Report: Why LED Light Factories Close For Low-Priced War? • I take Zhongshan for example • Zhongshan grew from small household appliances factory base into bigger LED industry • Zhongshan is a city with decades of experience in the production of small household appliances, it becomes from earliest production of rice cookers, kitchen supplies to development of LED industry in recent years. • In 2012, Zhongshan LED lights enterprises over 1200, the output value of nearly 100 above-scale enterprises reached 35.65 billion RMB. Zhongshan LED applications enterprises ranked second in Guangdong province, accounting for 17.2% of the province, accounting for 11.5% of China (Shenzhen account for 53% of the province). • In first half of 2013, Zhongshan’ export value reach $ 570 million, South America and Middle East is the fastest growing markets, respectively 22.4% and 19.5%. • Very easy to open a factory and become a boss here • Now you can buy all LED products-related accessories as you want here, this makes the threshold to enter LED industry is very low, anyone can easily open factory and become boss here and make fast money here (fast cash into and cash out).By rent a plant (cheap to ten dollars/m2), buy a few irons, purchases the needed accessories from the town, can finish simple assembly at home, everywhere you can see such workshops enterprises, some have signboards, some not have any identification, more than 60% of registered licenses are family-based small business owners. • Many factories close for low-priced war---Price "is no minimum, only lower." • A LED light factory giant(Chinese name 雄记厂)story can teach us a impress lesson(its annual sales reach 1 billion RMB) • In July 5, 2013 雄记厂closed, the news of the boss escape factory boarded the major • Headlines, major 3 reasons for their close: • First, they offer very low prices to quickly occupy the market share. • Take E27 3W LED bulb for example, the normal price of 3USD or more, they offer price is only 1.8USD, which lower than its cost, and the bulbs broken only after 20 hours. In long term, in this way of offer lowest price, its sales volume rise rapidly but the image of the product quality continuously damaged, eventually trouble into sell at lower price and don’t want to make good quality to survive. • Second, sometimes they cheat client by reducing production process and use inferior material, eg customer require 1W LED, they make 0.5W to cheat customer to earn high profits. Blind pursuit of short-term benefits and regardless of quality and provide low-end products beat themself finally. • Third, the boss of their own mistakes and selfish policy. All the important positions in product design, manufacturing, finance etc are all owners relatives, and they only get money but do nothing.