2. Lack of direction, not lack of
time is the problem
As Zig Ziglar demonstrates: “Lack of direction is the main
problem rather than the lack of time” and so said by Cooper
Harris, “It’s up to you to determine what your leading message
is and stick to it”.
Cooper Harris is the CEO and founder of Klickly. She
commenced with her profession as a working actress and
walked successfully to a professional entrepreneur.
This spectacular transition was only conceivable by her stress
on central message at a time.
3. Keeping your message directed
To have individuals interpret
and identify you along with
having their contribution in
generating content for your
The prominent personal
brands are perpetually
directed and specific.
Shape the niche first and
then form a specific niche
within your own niche.
Assure that your main
purpose and content are
firm with your niche.
This will encourage you to
become prominent and
specified within the
community been targeted.
The more the community is
going to keep you, the more
your brand is specific and
4. Genuine people always
get the extraordinary
Another simple yet effective step
towards making your brand get
distinguished by the prospects is
to conform to authenticity and
As Monica Lin once said,
“Community can detect the legal
through Janus-faced act".
If a brand is replicating another
brand, the more you will be called
as a transgressor by community,
as well as you will lack the prestige
5. Genuine people always get the extraordinary
The following steps will help you to get started with a factual brand:
Assure the niche you are going to bring up is well interpreted
to you. For this purpose, build the required skills, get
mastered over them, and gain mastery of the industry.
Next you need to make sure your niche's content should
have some uniqueness and specificity. This is going to being
strength to the individuality of your brand.
And the mission of your brand must be a common mission,
to encourage you target more community. The outlook and
message of your brand should be transmitted through your
An individual for initiating a brand, must show genuineness. It will usually
provide ease in managing your brand.
6. Tell a story!
Research assumes that the half of
your target has been achieved if your
personal brand is telling a story.
Allen Gannet gave his words on this:
“These days, the most valuable
scheme for personal branding is to
cultivate a real portrayal, in which
monologues of one-character aren’t
engaging in Tinsel town, and even
extra dull for your personal brand.”
It may be time-consuming to get
your brand reach to every single
individual through social media,
alternatively concoct a story that must
be exquisite enough that the
community you want to target gets
7. Strategy to make a story
The lenient yet effective way for story creation and narration is by making a short video
comprising your content and its illustration or you can even just give a written content.
The brand story intensifies the following
Characterize yourself as well as your brand, i.e., who you are?
What important aspects does your brand has to offer?
Why should your brand be the preference among so many
8. Consistency is a fundamental aspect
Consistency is a fundamental
aspect in every step you take
for your personal branding.
Abiding by consistency refers
to work on your content
unbreakably and keep going
brand voicing around it.
Now, the brand voice means
the one that is characterised
Concerning a conversation
9. Consistency is a fundamental aspect
It also renders to the fact that the guarantee you
gave about your personal brand must stick to
It must be consistent both online and offline. Since
inconsistencies always put hindrance in the way of
your struggle in getting your brand name
Whereas the constant changes in your brand may
lose you the targeted audience.
Hence consistency is a key if you are directed
towards building the brand for a longer time.
10. Among the five doors, one must be open for failure
Failure is understood as something very disastrous, but it is
good at times.
If you have never gone through failures for even once in your
lifetime, you have no experiences to share.
It is downfall which carries you to the record of the world's
top 50 entrepreneurs.
Great entrepreneurs always start their talks with failures and
how they, through all their life, have grown through these
Walt Disney is one such illustration who always talks about
his failures while initiating his branding of animations, “I
believe it’s fundamental to undergo a decent hard failure in
your life when you’re young because it nourishes you for
11. Entice by positive impact
Keeping a positive attitude about your brand will help others grow your brand. Because what is your
attitude towards your brand defines it better than any other aspect.
It also involves defining your personality of your brand.
If your personality stands out in every aspect of your personal brand this will make it easier to grow
Always try to let your friendly influence on the community whom you are planning to target for your
12. Pursue affluent example
Jason Wong, the CEO of Wonghaus Ventures
says,” I believe those who have their interest in
introducing their personal brand should get
started by marketing themselves exactly like the
celebrities and compelling people do that they
look up to every day”.
• Keep yourself indulged examining trends and well-known figures on several
social media platforms, i.e., twitter, Facebook, Instagram etc.
• Follow those who seem to be the most distinctive one out of all.
• Recognize which example is the best suit for your brand and its content.
For the purpose, you need to:
13. Live your brand
If you separate your brand from your personal life, you
are obviously making your brand difficult on yourself.
You must live your brand rather than keeping it distant
from your lifestyle. You must take your personal brand
with wherever you go for it to follow you.
Since your personal brand defines you, it must not be
just a reflection of your finances, marketing but also the
pattern of considerate leadership and giving back.
14. Let others narrate your success story
A personal brand that is created by the word of mouth
is the best among all. Let others narrate the story of
your brand and the only effective possibility for this is
getting your brand brought up in the public sphere.
As the editor at Shopify Plus declares, “Personal
branding is the story others narrate about you in the
room when you aren’t there".
For your brand to be introduced by other people you must have a
good reputation built around.
The clearer and more concise you are about the content of your
personal brand; the more audience will prefer to spread your PR's
15. Be a legend, end up with legacy
ONCE YOUR GOOD REPUTATION HAS
BEEN BUILT AND YOU’VE FINALLY
REACHED OUT TO YOUR TARGETED
YOU MUST SUCCEED FOR BUILDING
YOUR PERSONAL BRAND BY STARTING
WITH THINKING AND BRAINSTORMING
ABOUT THE LEGACY THAT YOU WILL