The Beatles' 10 Social Media Lessons

1. The Beatles-50 Years Later
10 Social Media Lessons
HEIDI COHEN
Actionable Marketing Guide
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Photo credit: http://en.wikipedia.org/wiki/File:The_Beatles_in_America.JPG

2. 1.
Do
your
homework
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Photo: http://en.wikipedia.org/wiki/
File:Storm_in_Hamburg_poster.jpg
© 2014 – Heidi Cohen – Actionable Marketing Guide

3. 2. Create amazing content
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
Love Me Do
From Me to You
She Loves You
I Want to Hold Your Hand
Can't Buy Me Love
A Hard Day's Night
I Feel Fine
Eight Days a Week
Ticket to Ride
Help!
Yesterday
Day Tripper
We Can Work It Out
Paperback Writer
15.
16.
17.
18.
19.
20.
21.
22.
23.
24.
25.
26.
27.
Yellow Submarine
Eleanor Rigby
Penny Lane
All You Need Is Love
Hello, Goodbye
Lady Madonna
Hey Jude
Get Back
The Ballad of John and Yoko
Something
Come Together
Let It Be
The Long and Winding Road
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© 2014 – Heidi Cohen – Actionable Marketing Guide

4. 3. Tell
your
story
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Photo credit: http://en.wikipedia.org/wiki/File:The_Fabs.JPG
© 2014 – Heidi Cohen – Actionable Marketing Guide

5. 4. Create
your
brand
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Photo credit: http://www.flickr.com/photos/bobjagendorf/8627805653/
© 2014 – Heidi Cohen – Actionable Marketing Guide

6. 5. Distribute
your
content
w i d e l y
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© 2014 – Heidi Cohen – Actionable Marketing Guide

7. 6. Craft shareable sound bites
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Photo: http://www.ebay.com/itm/THE-BEATLES-45-Picture-Sleeve-I-Want-To-Hold-Your-Hand-Capitol-5112-NM-/291069515729?
pt=Music_on_Vinylhash=item43c51857d1
© 2014 – Heidi Cohen – Actionable Marketing Guide

8. 7. Expand
media
formats
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Photo credit: http://www.ebay.com/itm/ORIGINALBEATLES-MONTHLY-UK-FANCLUB-39-OCT-1966-/
111256813888?
pt=LH_DefaultDomain_0hash=item19e76c4140
© 2014 – Heidi Cohen – Actionable Marketing Guide

9. 8. Engage
with
fans
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Photo credit:
http://www.ebay.com/itm/BEATLES-THE-CHRISTMAS-ALBUM-A-COLLECTION-SECOND-AMENDMENT-ZAP-RECORDS-7857-RARE-/
301091055626?pt=Music_on_Vinylhash=item461a6ce80a
© 2014 – Heidi Cohen – Actionable Marketing Guide

10. 9. Develop line extensions
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Photo credit: http://www.ebay.com/itm/THE-BEATLES-YELLOW-SUBMARINE-lunchbox-CHRISTMAS-ORNAMENT-NEW/371002711262?
_trksid=p2047675.c100011.m1850_trkparms=aid%3D222006%26algo%3DSIC.FITP%26ao%3D1%26asc%3D19839%26meid
%3D4662216527207394065%26pid%3D100011%26prg%3D8934%26rk%3D6%26rkt%3D10%26sd%3D370998265220
© 2014 – Heidi Cohen – Actionable Marketing Guide

11. 10. Evolve
WITH
the
times
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Photo credit: http://www.ebay.com/itm/1968-LOOKMAGAZINE-WITH-AVEDON-BEATLES-POSTER-/
171216860730?_trksid=p2054897.l4275
© 2014 – Heidi Cohen – Actionable Marketing Guide

12. P.S. Don’t be a meanie!
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© 2014 – Heidi Cohen – Actionable Marketing Guide

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May 10, 2014.
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© 2014 – Heidi Cohen – Actionable Marketing Guide