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Social Media for Municipalities

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Geben Communication
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Social media strategy, tactics and policy recommendations for local governments

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Social Media: Strategies & Tactics for Municipalities Heather Whaling [email_address] twitter.com/prTini linkedin.com/in/heatherwhaling
vending machine metaphor courtesy of Tim O’Reilly Photo credit: WordRidden
Communication Evolution Photo credit: gothopotam Photo credit: laffy4k
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Dialogue Requires 2-Way Photo credit: Roland One-way communication isn’t as effective as two-way communication
Source: Forrester Research
Government Goes Social ,[object Object],[object Object],[object Object],[object Object],Source: Fels Institute of Government
[object Object],Online Interactions Shift Attitudes 74% 72% stronger connection to a company/brand Source: eMarketer
What are we talking about? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What’s That Mean? ,[object Object],[object Object],[object Object]
Defining Opportunities ,[object Object],[object Object],[object Object]
Photo credit: nakrnsm
Should we incorporate social media?
 
traffic.ottawa.ca
 
Newark Mayor Cory Booker, @corybooker
Richmond Police Facebook, @RichmondPolice
Before Jumping In 
 ,[object Object],[object Object],[object Object]
Social Media Policies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Policy Suggestions (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Moderation Guidelines ,[object Object],[object Object],[object Object],[object Object]
Photo Credit: First Monday, Orlando Chamber of Commerce
Be Strategic ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Step 1: Identify Goals & Purpose ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Step 2: Create Measurable Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],Photo credit: Knickerstwist
Step 3: Research and Listen ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ If you’re always talking, you’re not listening.” – Chris Brogan
Step 4: Develop a Network ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Step 5: Integrate Online and Offline ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Step 6: Measure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Trends Mobile Photo credit: ilamont Video
Trends (cont.) www.TurnSocial.com Content Aggregation
More Info ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],Heather Whaling [email_address] twitter.com/prTini linkedin.com/in/heatherwhaling

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