The importance of user centric design in healthcare. Anette Ströh, IXDS.
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Presented in Upgraded Life Festival 31.5.2016 by Anette Ströh, IXDS. http://www.upgradedlifefestival.com/
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The importance of user centric design in healthcare. Anette Ströh, IXDS.
- 1. The importance of user-centered design in healthcare Anette Ströh Helsinki, May 31st 2016 Upgraded Life Festival
- 2. 02.08.2016 | Importance of user-centered design in healthcare IXDS
- 3. 02.08.2016 | Importance of user-centered design in healthcare Our Team | One-third engineers and two-thirds designers
- 4. 02.08.2016 | Importance of user-centered design in healthcare Our Hubs Connected Living Participatory Health Continuous Learning New Work Seamless Mobility Smart Manufacturing
- 5. 02.08.2016 | Importance of user-centered design in healthcare Participatory Health
- 6. 02.08.2016 | Importance of user-centered design in healthcare Participatory Health “What’s there to design? It is about life and death. These things don’t need to be pretty, they need to work.”
- 7. 02.08.2016 | Importance of user-centered design in healthcare Participatory Health “What’s there to design? It is about life and death. These things don’t need to be pretty, they need to work.” “…They need to work for the people using them…
- 8. 02.08.2016 | Importance of user-centered design in healthcare Participatory Health “What’s there to design? It is about life and death. These things do not need to be pretty, they need to work!” “…They need to work for the people using them, particularly because it might concern life and death.”
- 9. 02.08.2016 | Importance of user-centered design in healthcare The healthcare sector used to be technology driven. Its tools were used and understood by experts only.
- 10. 02.08.2016 | Importance of user-centered design in healthcare New technologies allow patients to become experts of their own health. Therefore it is necessary for the patients to be able to understand and evaluate their personal medical data.
- 11. 02.08.2016 | Importance of user-centered design in healthcare From expert devices to new service tools for patients.
- 12. 02.08.2016 | Importance of user-centered design in healthcare From expert devices to new service tools for patients. As medical devices are used in a different kind of way and in new and different contexts, the devices have to be designed differently to answer the needs of their new user groups.
- 13. 02.08.2016 | Importance of user-centered design in healthcare From expert devices to new service tools for patients. But how to answer the needs of the new user group?
- 14. 02.08.2016 | Importance of user-centered design in healthcare Case Study CardioSecur®
- 15. 02.08.2016 | Importance of user-centered design in healthcare Qualitative user research for better user perspective
- 16. 02.08.2016 | Importance of user-centered design in healthcare Key Learnings: Most patients do not want to be confronted with their disease.
- 17. 02.08.2016 | Importance of user-centered design in healthcare Key Learnings: Most patients share their symtoms with a selected number of people only. They do not want to worry their relatives.
- 18. 02.08.2016 | Importance of user-centered design in healthcare Key Learnings: Service should not focus on the patient‘s disease only, but support the patient in feeling good.
- 19. 02.08.2016 | Importance of user-centered design in healthcare Key Learnings: Doctors were often of the opinion that apps did not look trustworthy.
- 20. 02.08.2016 | Importance of user-centered design in healthcare Expert engagement important for validity
- 21. 02.08.2016 | Importance of user-centered design in healthcare Data visualization is not the only goal. It’s about patient empowerment.
- 22. 02.08.2016 | Importance of user-centered design in healthcare A unique (and emotional) app approach…
- 23. 02.08.2016 | Importance of user-centered design in healthcare …and personal, direct and understandable advice.
- 24. 02.08.2016 | Importance of user-centered design in healthcare Emotional and appealing visualization of personal heart data – Success stories ICI Innovation Awards (2) ICI Meeting 2015 Best Medical App (2) App Competition 2014 Cartegory Winner Industriepreis 2015 Red Dot Award Product Design Award 2013
- 25. 02.08.2016 | Importance of user-centered design in healthcare Understanding the user and his/her context is the key. Through user-centered products and services we support a lasting change in healthcare.
- 26. 02.08.2016 | Importance of user-centered design in healthcare From treating chronic diseases to supporting behavioral change.
- 27. 02.08.2016 | Importance of user-centered design in healthcare From misleading data to comprehensive and apprehensible personal info.
- 28. 02.08.2016 | Importance of user-centered design in healthcare From passive treatment to active decision making.
- 29. 02.08.2016 | Importance of user-centered design in healthcare From impersonal meetings with specialists to continuously accompanying the patient.
- 30. 02.08.2016 | Importance of user-centered design in healthcare From stressed professionals to gaining more time and trust with your patients.
- 31. 02.08.2016 | Importance of user-centered design in healthcare User-centered design can change healthcare from “treating illness” to “supporting personal goals”.
- 32. 02.08.2016 | Importance of user-centered design in healthcare Thanks a lot! Anette Ströh anette.stroeh@ixds.com Explore more: www.ixds.com IXDS GmbH Paul-Lincke-Ufer 39/40 10999 Berlin 030 695 1940-0 info@ixds.com www.ixds.com Local Court: Berlin-Charlottenburg HRB 118950 Managing Director Nancy Birkhölzer
Hinweis der Redaktion
- Studio for Service Design & Innovation in Berlin and Munich
- What makes us special..so we really can DO things untill the end
- This often brings me in intersting but also strange situations AND WHNE I TELL PEOPLE ABOUT MY WORK; I OFTEN GET THE QUESTION
- We have a shift right now in healthcare
- So how to do it, i would like to show you how we have worked and what we have learned within one of our projects
- CardioSecur® ACTIVE is a smartphone-based mobile ECG wit 4 electrodes*. It allows immediate and easy to understand certainty about you heart condition CS had a brilliant technolgy but didn‘t know how to approach the patients – thats why they came to us EXPERT TOOL, BUT WITH INTERFACE WICH HAS TO BE UBDERSTOOD BY PATIENTS AND THEIR RELATIVES AS WELL AS ANSWER THEIR NEEDS Data can but must not be shared with the patients cardiologist. Every recording is automatically translated in a three-stage feedback: neutral, yellow or red.
- So how did we find out about what the users expected of a product like this? What challenges do the users meet in their everyday lives? We visited them, spend their days with them and their friends and relatives, interviewed and gave them little tasks to do in playful kind of way Wir haben eine eingehende qual Nutzerstudie betrieben Bestimmt mit quant vertraut, Bei der qual Forschung beschäftigen wir uns mit einer kleineren Anzahl von Menschen im Detail. Gehen zu ihnen nach Hause und sprechen 1-2 Stunden mit ihnen Wir haben mit Herzpatienten geredet und mit Familienangehörigen. Wir haben auch mit Ärzten geredet, um medizinische Anforderungen zu verstehen, aber das war nicht der Fokus. Vor den Gesprächen schicken wir sogenannte Cultural Probes das somd Selbstbeobachtungsaufgaben Links ist CP beispiel, rechts Übung während des Gesprächs Ziel des qual Nutzerforschung ist es latente Bedürfnisse, Ängste, Ziele, Motivationen aufzudecken und den zu entwickelnden Service aus der Patientenperspektive zu sehen. Die Empathie für Menschen ist die Basis für die Gestaltung von Produkten interviews waren besondere Momente, wir konnten sehen, dass Menschen nicht oft über ihre Krankheit reden, und es ein sehr sensibles Thema ist,
- Analyse insights People don’t want to be confronted with their disease / Ignorance against their sickness Even though they are sick and quite life threatening, they want to live a normal life, The interviews were a special moments, as we could tell that people don’t talk about disease often, but they think about it all the time, are aware of heartbeat, know how to calm down Beispiel Frau 2. heart attack –> dashboard more emotional, lightweight, calming and playful
- But they are worried and need to share their worries with somebody to feel less worried. So on eof the first feature of the app , to inform the relatives directly in an alarm situation was quickly dismissed
- Interface not too medical, but more “feel good”
- Doctors play an important ole in the patients security network…but still they are not always approachable But if you design an app for cardiovascular patients you got to include the doctors into the design process
- it is very helpful to involve all stakeholders – like doctors, Nurses and care services or the relatives of a patient – into the hole creation process
- designers goal is often to create the most engaging app you ever saw – but designing for chronicle patients means creating a tool that let them understand their illness, allows interatcion, increases their self- management and motivates behavior change towards their personal goals. IT IS ABOUT PATIENT EMPOWERMENT
- Direct personal response in three levels Data can but must not be shared with your personal doctor…and of course in a way the doctor understand this kind of data and can work with it.
- Finales design der app mit dashboard, calendar, Ergebnis des EKG Messung, tagebucheinträgen Succss story: Frau!!!!
- Explorww.ixds.com