Financing strategies for adaptation. Presentation for CANCC
Facebook and Instagram Shopping
1.
2. Hi I’m Rhian
• I work with predominantly small to medium sized businesses
to increase business revenue through digital marketing and
help strategize how they will sell in the long term.
• I am not your traditional creative marketer. I’m a numbers girl.
• I spend my time learning through the best minds I can find!
• I am absolutely fascinated by how people behave and what is
the route cause of that.
3. Assumptions
• Everyone here today is for Ecommerce OR there is some type of
product on your website.
• You already have an existing website which you sell your products.
• You have a basic understanding of Facebook and Instagram business
accounts.
• When referring to Facebook I am referring to Facebook as the group
so that includes Instagram to!
• Feel free to post any questions in the chat as we are going along
and I will try and cover as many as possible at the end.
4. What we will cover today:
• What is the goal of Facebook?
• What is your goal?
• What is Facebook and Instagram Shopping?
• How do we get you set up on Facebook and Instagram
Shopping.
5. TO KEEP YOU ON THEIR
PLATFORM (FACEBOOK &
INSTAGRAM) AS LONG AS
POSSIBLE SO THEY CAN KEEP
SERVING YOU ADS AND KEEP
GENERATING REVENUE.
6. What has Happened in Online Advertising?!
• IOS 14 Privacy Changes for Facebook
• Removal of 3rd Party Cookies by 2022
• Removal of Facebook Pixel by 2022
So how can Facebook Bypass these data changes AND fulfil their goal of
keeping you on the platform as long as possible?
10. Why does this benefit you?
- Its free.
- Easily integrates with most websites (whilst we are at the midpoint).
- Makes it easier for our future customers to come across our products.
- No sales funnels required.
- Easier to access consumer data
- FACEBOOK NEED IT TO BE A SUCCESS
26. FAQ’s about Facebook Shopping
• VAT issues?
• Payment intergrations?
• How do I tag products?
• How do I monitor my shop metrics?
• What is the benefit of tagging products?
