Want to know what LinkedIn is? How to establish a profile? How to connect and how to use LinkedIn for Thought leadership. This presentation will show you how.

1. HarvestHR Breakfast Briefing
How to Use LinkedIn

2. Do you wonder what LinkedIn can do for you and where it should sit
with your business? Do you know the essential elements that come
together to form a complete LinkedIn profile? Do you know where
the true benefit of LinkedIn lies?

3. The recruitment industry was one of the
"guinea pig" industries that LinkedIn used
to launch. Now in my 20th year in the
recruitment industry I saw LinkedIn
emerge, I saw the reluctant take up of
LinkedIn in the mid 2000's and now in the
last two years its meteoric rise in the
professional space. It is my hope today to
help you make the most of LinkedIn for
business, be it for developing your brand,
increasing your networks, gaining business
and, if you're in a specialised field, gaining
potential employees.

4. Now you may be thinking this is another pipe dream.
You can't actually get business from social media.

5. Alternatively, you’re starting to realise that your key
networks are there but you haven't "officially" arrived
on the LinkedIn scene and the time is now to make
your mark!

6. Or you may not be able to visualise how to harness the
Power of LinkedIn and need assistance to connect the
dots.

7. Or you just need help starting
your LinkedIn journey.

8. Today I’m going to bring you up to date with
LinkedIn.

9. Then we’ll focus on getting your profile right

10. How to Optimise Recommendations and
Skills

11. We’ll cover connecting, groups and thought leadership

12. Who has been to a networking event and hated it? Most people hate networking as they are
carolled into a big room, with people they don't know, they know that there are people that
would add a lot of value to their organisation, either as a potential client or partner of sorts
but they never find them. They get talking to the wrong people and leave without making a
meaningful connection.

13. Now, consider, the room now has all the same people. However those you are interested in have markers. Prospective clients have an
arrow above their head pointing to them. Of course you are going to make a bee line for them now you can see them. Partners have a
light bulb above their head so you can mingle with prospective clients and people in your partner circles. You have strategic
conversations, the people you meet value your input and you have a very warm lead to follow up the next day. Well LinkedIn provides
this forum. It is likened to a 24x7 networking event that you can tap into as often or as rarely as you wish, depending on how much you
really want it to work for you!
Let's dissect this First - LinkedIn gives you access to the right people if you know how to look for them Second - LinkedIn allows you to
showcase how you can fill a potential client's need or have partners see what you can deliver and how to tap into your skills and
capability Third - Through connecting with appropriate groups you can fast become a thought leader in your industry by adding content
to discussions on a regular basis. And groups give you the greatest chance to leverage the right connections for your business.

14. Let’s look at LinkedIn

22. Getting Started on LinkedIn
First - Some basics What you need to have a
complete profile
First is Your Headline - First Line and Second Line
But…before you start building your profile
1. Questions to Consider:
“Who am I targeting?”
“What will I be using LinkedIn for?”

23. Headline

24. Summary
Consider your why? Why are you using LinkedIn?
Here is a summary that is a pitch!

25. Experience
Consider the Detail. What do you want your LinkedIn audience
to know about you?

26. Education
The more relevant your education is to your market the more
you will shine!

27. Skills
Choose 10 most relevant and once you connect with
contacts they will endorse you.

28. Recommendations
Testimonials are more compelling than skills endorsements

29. Now…CONNECT!!

30. Groups
Get in with your target audience

31. Connect with Group Members
Once in a group it is easy to connect with the members of that Group

32. Organise Your Connections
The Tagging Function – By clicking “Tag” you can tag your
connections by title, discipline, network or other grouping

33. Tags
Here are mine…

34. Influence
If you have a company page, invite your connections to follow you and you
can publish thought leadership onto that page.

35. Influence
You can also establish your own group and publish into your group.

36. Influence in Mutual Interest Groups
Become an Authority

37. Publish to Interest Groups and become a
Thought Leader in that Group

38. So…Do You Want to Get Lost in the
Crowd?

39. or…Be Found, Known & Credible

40. That’s the Power of LinkedIn