2. CSE Digital Capabilities
2
Nice to meet you. !
We appreciate the opportunity to talk to you about your
digital media businesses and how our unique digital and
technology services can help your teams on the front line
and on the back-end of creating engaging digital content
and user experiences.
CSE: News-gathering, Digital Media !
and Sports Experts !
Our integrated team has helped news organizations, media
companies, leagues, properties, B2B and consumer brands
redefine their digital experience. Our senior team needs no
training to partner with a diverse media company.
• 120 years combined experience serving media clients
• Deep expertise in digital publishing technology
• Experienced at architecting and engineering scalable
digital products for large audiences
• Acclaimed digital work, recently earning multiple awards at
the Cynopsis Sports Awards over ESPN, Fox Sports,
Turner Sports, and DIRECTV.
We’re expert at empowering
brands and companies by
crafting innovative and highly
engaging digital experiences and
technology solutions.!
Our collaborative and agile process teams up
your brand and technology team with our award-
winning group of senior digital media executives,
content producers, brand marketers, user
experience specialists, visual designers, game
producers, engineers, architects, developers and
technologists.
3. At CSE, integration
is not just a buzz
word, it’s what we
do best for brands!
Integrated. Multi-dimensional.
Independent. Unique. Innovative.
Marketing. Digital & Mobile.
Visual Design. Experiential.
Advertising. Media production.
Client representation. Multi-
cultural. Award-winning.
That’s us, CSE, one of the largest
independent marketing
agencies.
We help you tell real-world and
digital stories, we create physical
and digital experiences, and we
build truly integrated programs
for companies and brands of all
sizes.
We’re all about energizing brand
and business by activating
marketing programs, building
technology solutions, developing
digital and social media products.
We listen to our clients and are
focused on achieving measureable
success for your company.
CSE Digital Capabilities
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Marketing!
Social Media!
Digital!
Games!
Media
Production!
Event
Marketing!
Public
Relations!
Advertising!
4. We build web and
mobile products and
apps used by dozens
of editors creating
thousands of pages for
daily use by millions!
CSE Digital creates award-
winning web and mobile
experiences, delivering
innovative content, design,
marketing and technology
solutions to brands and
companies.
CSE Digital Capabilities
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User Experience!
Visual Design!
Web Development!
Mobile Web & Apps!
Social Media!
Connected TV!
Technology Consulting!
Digital Strategy!
Digital Marketing!
Content Development!
5. What makes!
us different?!
We know great content"
We have developed, produced,
marketed and driven revenue
with high quality digital content.
We offer front and back-end
expertise necessary for great
online products — from
concept through design, build,
launch, operation and growth.
Our team of digital media
veterans have built, designed,
launched and operated over
100 high-volume, consumer-
facing digital products.
We’re agile and passionate,
putting our real-world
experience in content-driven
websites, apps, and other
experiences to work for you.
Creating great web products
often incorporates advertising
and sponsorship, so we bring a
deep understanding of
how strong user-centric
products drive revenue by
converging content and
technology.
CSE Digital Capabilities
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6. Our approach
is user-centric,
‘content first’!
Mobile first is an important
movement, but it all starts with
quality content first.
Great Web and mobile
products are audience-friendly,
and digitally distributed via
effective social outreach and
activation campaigns.
At CSE Digital, we carefully and
efficiently assess your brand’s
digital presence to align new
technology and strategy for
great user experience.
Collaborating with key staff, we
develop and build products,
create and manage content,
leverage social media and
drive revenue opportunities.
Our extensive expertise in
digital media helps you
mitigate any potential risk
involved in building large
scale Web and mobile
products.
CSE Digital Capabilities
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Listen
(Iden+fy
problem)
Measure
Evaluate
Repeat
Launch
Iterate
Implement
Socialize
Develop
Produce
Create
Collaborate
(Iden+fy
solu+on)
Content
———
Audience
7. Core Strength: Social,
digital, experiential
marketing & activation!
All successful marketing and
brand-building starts by
listening to the audience
and customers first. This
has never been more true
since the rise of Social
Media.
By listening and
collaborating with your
teams, and adding our
savvy and strategic insight
we conceive, design and
build fan and audience
experiences. Social is
physical, and virtual, so we
excel at both. It’s
storytelling and sharing,
something we do really
well.
Online, offline, in the cloud or
on the bus, we know how
to engage people with
storytelling and dramatic
visual design.
CSE Digital Capabilities
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8. Core Strength: User
Experience + Design +
Build for mobile, tablet
devices and websites!
From concept through content
creation, from design and UX to
development, build, and launch,
CSE has been involved in the
design and development of
numerous engaging and
successful websites and mobile
and tablet products.
Expert at responsive web and
adaptive design principles, we
often find a mixed approach is
valuable, such as using
responsive design for small
devices and adaptive for mid- to
large devices.
Our product design process builds
effective and elegant user
experiences and visual designs,
and we apply them in the real
world by building sites, mobile
and tablet apps from concept
through prototyping,
development and release to the
Web, iOS and Android distribution
platforms.
CSE Digital Capabilities
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Fluid
Grids!
Flexible
Images!
CSS Media
Queries!
Screen
Resolutions!
9. Core Strength: !
Responsive & Adaptive
Mobile & Web Design,
HTML5 Development,
CSS3, and JavaScript !
Mainstream user
experiences are quickly
evolving to become
attractive, visual, content-
led experiences.
Mobile devices are driving
simple, elegant solutions
for previously noisy and
complex user interfaces.
Our team has been at the
leading edge of HTML5
development. We’re fluent
in using this markup
language along with CSS3
and JS to program digital
content for any size
device. Native programming
is also in our arsenal.
We’ve built next-gen TV set-
top box, tablet and mobile
interfaces, so we know how
to use these tools to
create engaging digital
experiences.
CSE Digital Capabilities
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New
Semantic
Elements!
2D
Drawing
API!
Native !
In-browser
Video!
Offline
Web
Storage!
Geolocation!
Better
Forms!
10. Core Strength: CMS
and Drupal
Development!
Our team of architects
engineers and developers have
specific expertise around
developing scalable content
management systems (CMS)
for high-volume and high-
availability online publishing.
We’re conversant with nearly all
CMS platforms, and expert at
Adobe CQ5 and Drupal.
Having worked with Drupal for
many years, our team knows
the ins and outs of using this
open-source CMS across a
number of fronts, whether
building from the ground up or
the critical job of migrating
entire websites from legacy
CMS platforms to the latest
Drupal publishing platform.
CSE Digital Capabilities
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CMS
Consulting!
CMS
Design!
CMS
Design &
Build!
Ongoing
Tech
Support!
CMS
Maintenance
&
Performance!
11. Digital Work Samples!
CSE Digital Capabilities
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Companion App
Resp. UX / Design
Strategy
Website UX/D
Strategy
Multiplatform UX/D
Strategy
Multiplatform UX/D
Social strategy
Multiplatform UX/D
Social strategy
Resp. UX / Design
Strategy
UX & Web Design
Strategy
Resp. UX / Design
Tech Architecture
USAToday.com! 12
Weather.com! 12
NBAHoopTroop.com! 12
CokeMusic.com! 13
NCAA Naismith Award! 13
Kellogg’s
Snackpicks.com!
13
GeorgiaPower.com! 14
My Coke Rewards! 14
!
AT&T Make The Call!
!
14
Comcast DayView! 15
NBC Sports! 15
Comcast X1 EPG! 15
SmartTV Applications
HTML5 / STB Dev
Strategy & Analytics
Advanced Data
Visualization
DAYVIEW
X1 EPG
Mobile and web
Design / Build
Drupal Migration
CMS Development
12. Digital Work Samples!
CSE Digital Capabilities
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Gannett!
USAToday.com
NBA!
NBA Hoop Troop
CSE helped to lead the User Experience
multiplatform redesign for USAToday.com.
- Mission development & goal setting,
requirements writing
- Selecting & managing design agency,
reviewing deliverables
- Created newsroom tool to visualize "
real-time news and national and local
discussion trends from social platforms
CSE designed, built, and operates the
official, award-winning NBA kids website:
- Strategy
- User Experience
- Web Design
- Web Dev & CMS
- Editorial & Ops
- Original Content
- Original Games
Weather.com!
Mobile & HTML5 Design
Weather.com works with CSE on select
design build projects and HTML5 work for
mobile, tablets and websites.
Responsive design
Adaptive design
HTML5
UX/D
Mobile and site development
13. Digital Work Samples!
CSE Digital Capabilities
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Coca-Cola Company!
CokeMusic.com
Kellogg’s!
Snackpicks.com
CSE designed and developed a socially-
connected teen-driven experience around
the American Music Awards:
- User create virtual watch parties
- Live stream + group chat with user graffiti
- Heavy Facebook integration
- Responsive Design
CSE convinced Kellogg’s to convert an
ineffective coupon website to a
multiplatform content-marketing portfolio:
- Digital & social strategy
- Web design & development
- Original content
- Analytics & measurement
- Ongoing content creation
NCAA!
Naismith Trophy Vote
CSE leveraged its multiplatform
experience to build a cost-effective
alternative to native mobile applications:
- Mobile & desktop websites
- Social authentication with vote sharing to
personal networks
- Player highlights via HTML5 video
- Dramatic increase in votes with fewer on-
air mentions
14. Digital Work Samples!
CSE Digital Capabilities
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Southern Company!
GeorgiaPower.com
Coke Zero!
My Coke Rewards
CSE has been working with Georgia
Power since 2011 to re-architect and
redesign their large corporate website for
desktop and mobile. The effort (launching
2013) includes thousands of pages of
content and key application flows for
millions of customers.
CSE designed and developed a website
to drive purchase through a national
program that encourages regional
participation. The solution utilized Coca-
Cola’s college and pro-team partnerships,
offering customized experiences and
sweepstakes.
AT&T!
Make the Call
Real-time football prediction game for "
AT&T supporting college football on CBS
- Fans predict the outcome of the "
current possession
- Points weighted based on probability "
of outcome
- Social Media Integration
- Private Groups
- Instant messaging chat
15. Digital Work Samples!
CSE Digital Capabilities
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Comcast DayView!
SmartTV Applications
CSE developed the user interface for the
next generation Comcast experience
called DayView – presented at CES 2011
by Brian Roberts, CEO. Our work:
HTML5 Development
Social API Integration
Weather & Traffic Integration
Alarm Activation
Thermostat Control
Mobile Experience
Comcast X1 EPG!
Software Development
CSE Digital works on new products, such as
X1 STB, a next-gen set-top-box in the cloud.
Innovating with standards (HTML5 & CSS3)
Developed SDK for 3rd Party Apps
Technical Architecture and performance
optimization
Advanced visualization of STB data
(Tableau)
NBCSports.com!
Drupal (CMS) Migrations
NBC Universal’s NBC Sports Group
entrusted CSE to migrate and extend
their action-sports property Alli Sports
and the main NBCSports.com site to the
Drupal CMS. Scope of Work included:
Refined user experience
CMS Development
Content Migration
CMS Training and Documentation
16. About CSE!
About CSE Digital!
We are a digital consulting team focused on bringing Internet and media expertise to businesses of all types and sizes. Our
leadership offers 120+ years of combined experience in the Internet and digital media industries. Our senior team has been
responsible for designing, building, launching and providing operational support to over 100 websites including such well-known
destinations as CNN.com, Money.com, CartoonNetwork.com, NASCAR.com and PGA.com. Our experience also includes
numerous large consumer brands like Coca-Cola, Aflac, Southern Company, Anheuser-Busch, AT&T and many more. "
CSE Digital provides strategic consulting, design, and development services to media and brand clients to create engaging and
attractive digital experiences ranging from web and second-screen experiences to social media and mobile gaming. We have a
content focus based on our years of experience in the media industry.
About CSE, Inc.!
Established in 1986, CSE was a pioneer in sports representation and marketing. Since then, the agency has grown into a dynamic
and versatile integrated agency supporting major Fortune 500 clients in a number of areas including marketing and digital services.
CSE’s mission is to create and nurture relationships. To us, our business is personal and we know this differentiates us from other
agencies. Our success, and that of our client’s, is built on relationships. We passionately pursue this mission by employing leading
experts that share, collaborate, and lead our clients in developing solutions that connect their brands with fans.
CSE Digital Capabilities
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17. Key Staff Bios!
Monty Mullig, EVP and GM!
Monty Mullig has been at the forefront of Internet and digital media
technologies for 20 years. He served as technology leader Turner
Broadcasting’s for Internet properties and SVP of Digital Media
Technologies. Mullig helped to launch over 100 web properties and led the
development of the technology behind CNN.com, SportsIllustrated.com,
Money.com, PGA.com, and NASCAR.com. Mullig led the Internet publishing
systems, video editing & distribution, hosting & operations, ad serving &
analytics, and ecommerce teams.
!
John Buzzell, SVP Digital!
Award-winning, 21-year veteran digital producer of interactive sports &
entertainment for the PGA of America, NASCAR, Turner Broadcasting,
Discovery Networks, Sony Entertainment, America Online, Sprint, AT&T, the
U.S. Department of Defense, and many others. At CSE, Buzzell oversees all
UX, Design, and Content Planning.
Hart Hooton, SVP Eastern Region!
Hart Hooton has 25 years of operational experience in start-up and media
companies. He’s worked at Children's Television Workshop and Hearst, and
was an early innovator in Web media, joining Time Inc. in 1995. Hart helped
build Sports Illustrated’s JV with CNN.com, launched in 1997. After ten
years leading a digital consultancy in New York City, Hart joined CSE in
2013 and opened our NYC office.
John Mitchell, SVP Strategy!
20 years developing mobile, digital and social brand extensions, reaching
customers in innovative ways. Led Coca-Cola in an award-winning social
media campaign featured in Sports Business Journal, and led AT&T in
creating their new predictive college football game for CBS Sports.
Steve Brunton, Chief Engineer!
For over 15 years, Brunton has created dynamic and innovative technology
digital media solutions to serve large audiences. His experience includes
developing real-time exit polling, automatic contextual ad systems, workflow
& SOA systems and tablet apps. At CSE, Brunton builds engineering
applications and services for the delivery of massive and complex data sets.
William Lefebvre, Chief Architect!
For over 25 years, Lefebvre has been a leader in Internet technologies. His
experience includes computer systems engineering and architecture, Unix,
Solaris, Linux, Cloud Computing, Apache, Drupal, Ruby on Rails, designing
infrastructures for high volume and high availability, systems programming.
Lori Murphy, VP User Experience !
15 years experience. Led UX and Product Dev. teams for CNN Digital for 7
years, including CNN.com, iPhone apps, Politics and Elections Coverage,
and Entertainment products. Background includes UX for the CDC and a
Masters in HCI (Human Computer Interaction) from GA Tech.
Kate Sandhaus, VP Program & Product Management!
Kate brings 10+ years managing tech projects, including CNN.com’s last
two site redesigns and product launches with brands such as People,
InStyle, Facebook, Yahoo!, Google, NBA. At CSE, she manages product
launches, planning and execution, and defining UX/product vision.
!
Jeremy Brady, Creative Director!
15 years of award-winning design. At CSE, Jeremy oversees digital brand
integration and design for the Cartoon Network, NBA, Kellogg’s, Southern
Company. Prior, he has led interactive design and campaign creative for
AARP, Adult Swim, Sesame Street Workshop, Arby's, AT&T, and more.
CSE Digital Capabilities
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18. CSE Digital Capabilities
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Connecting fans with brands since 1986
www.groupcse.com
ATLANTA!
600 Galleria Parkway,
19th Floor
Atlanta, GA 30339
(770) 955-1300
NEW YORK!
101 5th Avenue
8th Floor
New York, NY
(212) 213-2642
Thank you.!
