A Descriptive way to Market Analysis and Trends of ola cabs

1. Market Analysis and Trends –
Ola Cab
By Harsh Kumar
from
Department of BBA

2. INTRODUCTION
Public Transportation availables like trains,
buses, metros, auto-rickshaw, etc.
 Desired privacy.
Knowing about the market analysis and
trends about - OLA Cabs.

3. BASIC DETAILS ABOUT OLA CABS:
 Ola cabs were introduced in the market in the
year 2010 in Mumbai.
 Headquater - Bangalore.
 Founder and CEO - Mr. Bhavish Aggarwal.
 Market Status:-
Vehicles – 600000.
Booking Per Day – 150000.
Turnover – 942.8cr.

4. “TAXIforSURE”

5. THE BUSINESS PLAN OF OLA CABS
Expand in Indian Market.
Using the latest and trending technologies.

6. Ola Cab – Market Analysis
Two kinds of environmental influences:-
 Micro Enviroment.
 Macro Enviroment.

7. MICRO ENVIRONMENT
A) Suppliers:-
By providing online platforms and ola is
not responsible for providing cabs but service
only.
B) Competitors:-
Uber cab, Sewa cab, Meru cab, Hello 42
cab Redbus.in , Carpooling services.

8. MICRO ENVIRONMENT
C) Stakeholders:-
 ANI Technologies Pvt. Ltd
 Japan's Soft Bank Group Corporation
 DST Global Investment Firm Russia
 TATA

9. MACRO ENVIRONMENT
A) Government:-
- Price Model.
B) Social:-
- Equality to Women by use “OLA Pink”.
C) Technologies: -
- Using latest technologies for convenience
of the users.

10. THE SECRET OF VALUE
CREATION FOR OLA CABS
‘Pay-to-Cash' model.
‘Ola hotspots‘.
Tied up with Zomato.
Call Centre.
MAGICBRICKS.

11. HOW OLA CAB REACHES TO
ITS TARGETED AUDIENCE?
 Booking Model.
Campaigns And Advertisements
Tracking LIVE Location.
Facebook Marketing

12. Conclusion
By following the trending market
analysis and trend tactics, it can
be made sure that the company
will reach a much higher height
of success within no time.

13. THANK YOU……