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The use of a Theory of Change model in a mixed-
methods systematic review: an example from the
Development Aid sector
Hans Van Remoortel, Emmy De Buck, Axel Vande Veegaete, Thashlin Govender,
Karin Hannes, Philippe Vandekerckhove, Taryn Young
I have no actual or potential conflict
of interest in relation to this
presentation.
Project is (co-)funded by
Background: our Mixed methods systematic
review (MMSR)
QUANTITATIVE
RESEARCH STUDIES
QUANTITATIVE
RESEARCH STUDIES
QUALITATIVE
RESEARCH STUDIES
QUALITATIVE
RESEARCH STUDIES
Q1: What is the
effectiveness of different
approaches for promoting
handwashing and sanitation
behaviour change in low-
and middle-income
countries?
Q2: What factors influence the
implementation of
approaches to promote
handwashing and sanitation
behaviour change in low-and
middle-income countries?
Background: our Mixed methods systematic
review (MMSR)
Objective
✚ To demonstrate the added value of a Theory of Change
(ToC) model throughout the conduct of a MMSR about
the effectiveness (quantitative arm) and implementation
(qualitative arm) of sanitation and handwashing
promotion programs on behavior change
Phase 1: Scoping phase - ToC
development (October 2015-
February 2016)
Phase 2: MMSR (March-
November 2016)
Phase 3: Adaptation ToC based
on evidence MMSR +
stakeholder input (December
2016 – February 2017)
Theory of change (ToC)?
✚ An ongoing process of reflection to explore
change and how it happens – and what that
means in a particular context, sector, and/or group
of people
• Contains hypothesized
causal links
• Short versus
intermediate versus
longer-term outcomes
• Possible effect of
positive/negative
mediators or
moderators
Objective
✚ To demonstrate the added value of a ToC throughout the
conduct of a MMSR about the effectiveness (quantitative
arm) and implementation (qualitative arm) of sanitation
and handwashing promotion programs on behavior
change
Phase 1: Scoping phase - ToC
development (October 2015-
February 2016)
Phase 2: MMSR (March-
November 2016)
Phase 3: Adaptation ToC based
on evidence MMSR +
stakeholder input (December
2016 – February 2017)
ToC development: methodology (1)
1) WASH behavioural models
 RANAS model as a basis: intermediate outcomes,
contextual factors (Mosler 2012, IJEHR)
 IBM-WASH model: some additional contextual
factors (Dreibelbis 2013, BMC Public Health)
2) PROGRESS framework: additional contextual factors
(O’Neill 2014, JCE)
3) Checklist for implementation (Ch-IMP) & SURE
framework: selection of factors playing a role in
implementation (Cargo 2015, BMC Med Res Method & SURE collaboration
2011)
Intermediate outcomes
Longer-term
outcomes
EDUCATIONEDUCATION
Intention to
practice
handwashing
and
sanitation
interventions
(readiness,
willingness)
Use: uptake,
adherence,
and longer-
term use
of/to
handwashing
and
sanitation
activities
(latrine use,
faeces
disposal,…)
Habit to
practice
handwashing
and
sanitation
interventions
(routinized
behaviour)
Knowledge
concerning
sanitation
and
handwashing
program
Skills
concerning
sanitation
and
handwashing
program
Attitude
concerning
sanitation and
handwashing
program
Norms
concerning
sanitation
and
handwashing
program
Self-
regulation
concerning
sanitation
and
handwashing
program
BEHAVIOUR
CHANGE:
Short-term outcomes
Psychosocial
theories
Psychosocial
theories
Community-
based
participatory
approaches
Community-
based
participatory
approaches
Marketing
approaches
Marketing
approaches
IncentivesIncentives
AdvocacyAdvocacy
Target population
Process
evaluation
factors:
-recruitment
-attrition
-reach
-dose
-fidelity
-adaptation
-engagement
-satisfaction
-acceptability
Process
evaluation
factors:
-recruitment
-attrition
-reach
-dose
-fidelity
-adaptation
-engagement
-satisfaction
-acceptability
(Elements of)
promotional
approach
Outputs
Potential
Influencing factors
Program environment factors:
-training/qualifications of
implementers
-leadership of implementing
organization
-(adapted) training materials
-partnership, coordination between
providers of same intervention or
other health interventions
-funding
-contextual factors implementers (e.g.
gender)
-intent of program to change a
specific outcome
Program environment factors:
-training/qualifications of
implementers
-leadership of implementing
organization
-(adapted) training materials
-partnership, coordination between
providers of same intervention or
other health interventions
-funding
-contextual factors implementers (e.g.
gender)
-intent of program to change a
specific outcome
Recipient-related factors:
-awareness of personal risk
-self-efficacy
-awareness about costs and benefits
-public commitment
-others showing behaviour
-planning skills
Recipient-related factors:
-awareness of personal risk
-self-efficacy
-awareness about costs and benefits
-public commitment
-others showing behaviour
-planning skills
Recipients socio-cultural context: dignity/respect, culture, religion, ethnicity, law/regulation, socioeconomic status/authority/role model, minorities, social capital, information environment, division of labour
Recipients physical context: place of residence (rural vs urban), low vs middle income countries, natural and built environment ((quality/maintenance of) infrastructure, geophysical), safety, remote areas, available space
Recipients personal context: demographic variables (age, gender, race, cast, language, education, occupation), physical health, mental health
Other promotional
elements such as
the use of pride and
disgust, behaviour
change
techniques,…
Other promotional
elements such as
the use of pride and
disgust, behaviour
change
techniques,…
Morbidity,Mortality
Intermediate outcomes
Longer-term
outcomes
EDUCATIONEDUCATION
INTENTION
USE
HABIT
KNOWLEDGE
SKILLS
ATTITUDE
NORMS
SELF-
REGULATION
BEHAVIOUR
CHANGE:
Short-term outcomes
Psychosocial
theories
Psychosocial
theories
Community-
based
participatory
approaches
Community-
based
participatory
approaches
Marketing
approaches
Marketing
approaches
IncentivesIncentives
AdvocacyAdvocacy
Target population
Process
evaluation
factors:
-recruitment
-attrition
-reach
-dose
-fidelity
-adaptation
-engagement
-satisfaction
-acceptability
Process
evaluation
factors:
-recruitment
-attrition
-reach
-dose
-fidelity
-adaptation
-engagement
-satisfaction
-acceptability
(Elements of)
promotional
approach
Outputs
Potential
Influencing factors
Program environment factors:
-training/qualifications of
implementers
-leadership of implementing
organization
-(adapted) training materials
-partnership, coordination between
providers of same intervention or
other health interventions
-funding
-contextual factors implementers (e.g.
gender)
-intent of program to change a
specific outcome
Program environment factors:
-training/qualifications of
implementers
-leadership of implementing
organization
-(adapted) training materials
-partnership, coordination between
providers of same intervention or
other health interventions
-funding
-contextual factors implementers (e.g.
gender)
-intent of program to change a
specific outcome
Recipient-related factors:
-awareness of personal risk
-self-efficacy
-awareness about costs and benefits
-public commitment
-others showing behaviour
-planning skills
Recipient-related factors:
-awareness of personal risk
-self-efficacy
-awareness about costs and benefits
-public commitment
-others showing behaviour
-planning skills
Recipients socio-cultural context: dignity/respect, culture, religion, ethnicity, law/regulation, socioeconomic status/authority/role model, minorities, social capital, information environment, division of labour
Recipients physical context: place of residence (rural vs urban), low vs middle income countries, natural and built environment ((quality/maintenance of) infrastructure, geophysical), safety, remote areas, available space
Recipients personal context: demographic variables (age, gender, race, cast, language, education, occupation), physical health, mental health
Other promotional
elements such as
the use of pride and
disgust, behaviour
change
techniques,…
Other promotional
elements such as
the use of pride and
disgust, behaviour
change
techniques,…
Morbidity,Mortality
Intermediate outcomes
Longer-term
outcomes
EDUCATIONEDUCATION
INTENTION
USE
HABIT
KNOWLEDGE
SKILLS
ATTITUDE
NORMS
SELF-
REGULATION
BEHAVIOUR
CHANGE:
Short-term outcomes
Psychosocial
theories
Psychosocial
theories
Community-
based
participatory
approaches
Community-
based
participatory
approaches
Marketing
approaches
Marketing
approaches
IncentivesIncentives
AdvocacyAdvocacy
Target population
Process
evaluation
factors:
-recruitment
-attrition
-reach
-dose
-fidelity
-adaptation
-engagement
-satisfaction
-acceptability
Process
evaluation
factors:
-recruitment
-attrition
-reach
-dose
-fidelity
-adaptation
-engagement
-satisfaction
-acceptability
(Elements of)
promotional
approach
Outputs
Potential
Influencing factors
Program
environment factors:
-training/qualifications of
implementers
-leadership of implementing
organization
-(adapted) training materials
-partnership, coordination between
providers of same intervention or
other health interventions
-funding
-contextual factors implementers (e.g.
gender)
-intent of program to change a
specific outcome
Program
environment factors:
-training/qualifications of
implementers
-leadership of implementing
organization
-(adapted) training materials
-partnership, coordination between
providers of same intervention or
other health interventions
-funding
-contextual factors implementers (e.g.
gender)
-intent of program to change a
specific outcome
Recipient-related
factors:
-awareness of personal risk
-self-efficacy
-awareness about costs and benefits
-public commitment
-others showing behaviour
-planning skills
Recipient-related
factors:
-awareness of personal risk
-self-efficacy
-awareness about costs and benefits
-public commitment
-others showing behaviour
-planning skills
Recipients socio-cultural context (e.g. SES), Recipients physical context (e.g.: place of residence (rural vs urban),) and Recipients
:personal context (e.g. demographic variables (gender))
Other promotional
elements such as
the use of pride and
disgust, behaviour
change
techniques,…
Other promotional
elements such as
the use of pride and
disgust, behaviour
change
techniques,…
Morbidity,Mortality
Intermediate outcomes
Longer-term
outcomes
EDUCATIONEDUCATION
INTENTION
USE
HABIT
KNOWLEDGE
SKILLS
ATTITUDE
NORMS
SELF-
REGULATION
BEHAVIOUR
CHANGE:
Short-term outcomes
Psychosocial
theories
Psychosocial
theories
Community-
based
participatory
approaches
Community-
based
participatory
approaches
Marketing
approaches
Marketing
approaches
IncentivesIncentives
AdvocacyAdvocacy
Target population
Process
evaluation
factors:
-recruitment
-attrition
-reach
-dose
-fidelity
-adaptation
-engagement
-satisfaction
-acceptability
Process
evaluation
factors:
-recruitment
-attrition
-reach
-dose
-fidelity
-adaptation
-engagement
-satisfaction
-acceptability
(Elements of)
promotional
approach
Outputs
Potential
Influencing factors
Program
environment factors:
-training/qualifications of
implementers
-leadership of implementing
organization
-(adapted) training materials
-partnership, coordination between
providers of same intervention or
other health interventions
-funding
-contextual factors implementers (e.g.
gender)
-intent of program to change a
specific outcome
Program
environment factors:
-training/qualifications of
implementers
-leadership of implementing
organization
-(adapted) training materials
-partnership, coordination between
providers of same intervention or
other health interventions
-funding
-contextual factors implementers (e.g.
gender)
-intent of program to change a
specific outcome
Recipient-related
factors:
-awareness of personal risk
-self-efficacy
-awareness about costs and benefits
-public commitment
-others showing behaviour
-planning skills
Recipient-related
factors:
-awareness of personal risk
-self-efficacy
-awareness about costs and benefits
-public commitment
-others showing behaviour
-planning skills
Recipients socio-cultural context (e.g. SES), Recipients physical context (e.g.: place of residence (rural vs urban),) and Recipients
:personal context (e.g. demographic variables (gender))
Other promotional
elements such as
the use of pride and
disgust, behaviour
change
techniques,…
Other promotional
elements such as
the use of pride and
disgust, behaviour
change
techniques,…
Morbidity,Mortality
ToC development: methodology (2)
Stakeholder meeting 1 (February 2016, Cape Town, South Africa)
4 development practitioners
2 donors
1 topic expert
2 qualitative research experts
1) Refining definitions
promotional approaches
2) Clear distinction between
output vs short-term vs
intermediate vs longer-
term outcomes
3) Factors implementation:
adding layer “recipient-
related factors” / “program
environment factors” and
completion list contextual
factors
Objective
✚ To demonstrate the added value of a ToC throughout the
conduct of a MMSR about the effectiveness (quantitative
arm) and implementation (qualitative arm) of sanitation
and handwashing promotion programs on behavior
change
Phase 1: Scoping phase - ToC
development (October 2015-
February 2016)
Phase 2: MMSR (March-
November 2016)
Phase 3: Adaptation ToC based
on evidence MMSR +
stakeholder input (December
2016 – February 2017)
ToC as a useful tool in MMSR?
SR step How a ToC helped in our case
1. Research question Refined our 2 research questions;
clear distinction between
quantitative vs qualitative research
2. Study selection (selection criteria) Clear description of the selection
criteria (e.g. primary vs secondary
outcomes); helpful tool to involve
stakeholders in formulating criteria
3. Data extraction Coding sheet for data extraction
based on ToC
4. Data synthesis Explaining heterogeneity; ToC as a-
priori model for “Best fit framework
synthesis”
5. Formulating implications Overview evidence gaps;
implications for practice and policy
based on boxes in ToC
ToC adaptation based on evidence MMSR +
stakeholder input
Stakeholder meeting 2 (December 2016, Geneva, Switzerland)
13 development practitioners -
consultants
2 topic experts
2 qualitative research experts
4 donors
Scoping phase - ToC
development (October 2015-
February 2016)
MMSR (March-November
2016)
Adaptation ToC based on
evidence MMSR +
stakeholder input (December
2016 – February 2017)
ToC adaptation based on evidence MMSR + stakeholder input
EducationEducation
Psychosocial
theories
Psychosocial
theories
Community-
based
participatory
approaches
Community-
based
participatory
approaches
Marketing
approaches
Marketing
approaches
IncentivesIncentives
AdvocacyAdvocacy
(Elements of)
promotional
approach
Other promotional
elements such as
the use of pride and
disgust, behaviour
change
techniques,…
Other promotional
elements such as
the use of pride and
disgust, behaviour
change
techniques,…
Community-
based
promotional
elements
Community-
based
promotional
elements
Assessment
Formative
research,
elements of
psychosocial
theory
Decide about
choice of
promotional
elements
Assessment
Formative
research,
elements of
psychosocial
theory
Decide about
choice of
promotional
elements
Promotional approach
Social
marketing
promotional
elements
Social
marketing
promotional
elements
Sanitation
and hygiene
messaging
Sanitation
and hygiene
messaging
Before MMSR After MMSR
Before MMSR After MMSR
Potential
Influencing factors
Program
environment factors:
-training/qualifications of
implementers
-leadership of implementing
organization
-…
Program
environment factors:
-training/qualifications of
implementers
-leadership of implementing
organization
-…
Recipient-related
factors:
-awareness of personal risk
-self-efficacy
-…
Recipient-related
factors:
-awareness of personal risk
-self-efficacy
-…
Recipients socio-cultural context (e.g. SES),
Recipients physical context (e.g.: place of residence
(rural vs urban),) and Recipients :personal context
(e.g. demographic variables (gender))
Factors influencing
implementation
Program
environment factors:
-training/qualifications of
implementers
-leadership of implementing
organization
-…
Program
environment factors:
-training/qualifications of
implementers
-leadership of implementing
organization
-…
Recipient-related
factors:
-awareness of personal risk
-self-efficacy
-…
Recipient-related
factors:
-awareness of personal risk
-self-efficacy
-…
Implementer-related
factors:
-awareness of personal risk
-self-efficacy
-…
Implementer-related
factors:
-awareness of personal risk
-self-efficacy
-…
Recipients socio-cultural context (e.g. SES),
Recipients physical context (e.g.: place of residence
(rural vs urban),) and Recipients :personal context
(e.g. demographic variables (gender))
Implementer-related
contextual factors:
-socio-cultural
-physical
-personal
Implementer-related
contextual factors:
-socio-cultural
-physical
-personal
ToC adaptation based on evidence MMSR + stakeholder input
After MMSR
Implementer-related contextual factors:
•Socio-cultural context: dignity/respect, culture,
religion, ethnicity, law/regulation, socioeconomic
status/authority/role model, minorities, social
capital, information environment, division of
labour, social-political environment
•Physical context: place of residence (rural vs urban),
low- vs middle-income countries, natural and built
environment ((quality/maintenance of)
infrastructure, geophysical), safety, remote areas,
available space
•Personal context: demographic variables (age,
gender, race, cast, language, education,
occupation), part of the community, physical
health, mental health
ToC adaptation based on evidence MMSR + stakeholder input
New factors
Factors without evidence
Conclusions
✚ Discussion with the different stakeholders resulted in
a ToC that is more relevant to our target group
✚ Stakeholder involvement in the ToC development
created a sense of ownership and stakeholder buy-in
✚ ToC was used as a central thread during the
development of a systematic review (SR) + was
further refined with findings from the SR
✚ Theory-based approach will help policy makers to
understand the important role of implementation,
and the processes determining behaviour change in
handwashing and sanitation
Acknowledgements
Contact & more
www.cebap.org
info@cebap.org
@CEBaP_evidence
www.linkedin.com/company/centre-for-evidence-based-practice-cebap-
More on this project on the GES?
• Thu 14/09, 16.00h-17.30h: Workshop “Improving
systematic review evidence use through better
stakeholder engagement” (room 2.63)
• Poster “lumping vs splitting” (ID 1033)
• Poster “standardization in outcome measurement” (ID
2034)

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The use of a ToC model in a mixed-methods systematic review

  • 1. The use of a Theory of Change model in a mixed- methods systematic review: an example from the Development Aid sector Hans Van Remoortel, Emmy De Buck, Axel Vande Veegaete, Thashlin Govender, Karin Hannes, Philippe Vandekerckhove, Taryn Young
  • 2. I have no actual or potential conflict of interest in relation to this presentation. Project is (co-)funded by
  • 3. Background: our Mixed methods systematic review (MMSR)
  • 4. QUANTITATIVE RESEARCH STUDIES QUANTITATIVE RESEARCH STUDIES QUALITATIVE RESEARCH STUDIES QUALITATIVE RESEARCH STUDIES Q1: What is the effectiveness of different approaches for promoting handwashing and sanitation behaviour change in low- and middle-income countries? Q2: What factors influence the implementation of approaches to promote handwashing and sanitation behaviour change in low-and middle-income countries? Background: our Mixed methods systematic review (MMSR)
  • 5. Objective ✚ To demonstrate the added value of a Theory of Change (ToC) model throughout the conduct of a MMSR about the effectiveness (quantitative arm) and implementation (qualitative arm) of sanitation and handwashing promotion programs on behavior change Phase 1: Scoping phase - ToC development (October 2015- February 2016) Phase 2: MMSR (March- November 2016) Phase 3: Adaptation ToC based on evidence MMSR + stakeholder input (December 2016 – February 2017)
  • 6. Theory of change (ToC)? ✚ An ongoing process of reflection to explore change and how it happens – and what that means in a particular context, sector, and/or group of people • Contains hypothesized causal links • Short versus intermediate versus longer-term outcomes • Possible effect of positive/negative mediators or moderators
  • 7. Objective ✚ To demonstrate the added value of a ToC throughout the conduct of a MMSR about the effectiveness (quantitative arm) and implementation (qualitative arm) of sanitation and handwashing promotion programs on behavior change Phase 1: Scoping phase - ToC development (October 2015- February 2016) Phase 2: MMSR (March- November 2016) Phase 3: Adaptation ToC based on evidence MMSR + stakeholder input (December 2016 – February 2017)
  • 8. ToC development: methodology (1) 1) WASH behavioural models  RANAS model as a basis: intermediate outcomes, contextual factors (Mosler 2012, IJEHR)  IBM-WASH model: some additional contextual factors (Dreibelbis 2013, BMC Public Health) 2) PROGRESS framework: additional contextual factors (O’Neill 2014, JCE) 3) Checklist for implementation (Ch-IMP) & SURE framework: selection of factors playing a role in implementation (Cargo 2015, BMC Med Res Method & SURE collaboration 2011)
  • 9. Intermediate outcomes Longer-term outcomes EDUCATIONEDUCATION Intention to practice handwashing and sanitation interventions (readiness, willingness) Use: uptake, adherence, and longer- term use of/to handwashing and sanitation activities (latrine use, faeces disposal,…) Habit to practice handwashing and sanitation interventions (routinized behaviour) Knowledge concerning sanitation and handwashing program Skills concerning sanitation and handwashing program Attitude concerning sanitation and handwashing program Norms concerning sanitation and handwashing program Self- regulation concerning sanitation and handwashing program BEHAVIOUR CHANGE: Short-term outcomes Psychosocial theories Psychosocial theories Community- based participatory approaches Community- based participatory approaches Marketing approaches Marketing approaches IncentivesIncentives AdvocacyAdvocacy Target population Process evaluation factors: -recruitment -attrition -reach -dose -fidelity -adaptation -engagement -satisfaction -acceptability Process evaluation factors: -recruitment -attrition -reach -dose -fidelity -adaptation -engagement -satisfaction -acceptability (Elements of) promotional approach Outputs Potential Influencing factors Program environment factors: -training/qualifications of implementers -leadership of implementing organization -(adapted) training materials -partnership, coordination between providers of same intervention or other health interventions -funding -contextual factors implementers (e.g. gender) -intent of program to change a specific outcome Program environment factors: -training/qualifications of implementers -leadership of implementing organization -(adapted) training materials -partnership, coordination between providers of same intervention or other health interventions -funding -contextual factors implementers (e.g. gender) -intent of program to change a specific outcome Recipient-related factors: -awareness of personal risk -self-efficacy -awareness about costs and benefits -public commitment -others showing behaviour -planning skills Recipient-related factors: -awareness of personal risk -self-efficacy -awareness about costs and benefits -public commitment -others showing behaviour -planning skills Recipients socio-cultural context: dignity/respect, culture, religion, ethnicity, law/regulation, socioeconomic status/authority/role model, minorities, social capital, information environment, division of labour Recipients physical context: place of residence (rural vs urban), low vs middle income countries, natural and built environment ((quality/maintenance of) infrastructure, geophysical), safety, remote areas, available space Recipients personal context: demographic variables (age, gender, race, cast, language, education, occupation), physical health, mental health Other promotional elements such as the use of pride and disgust, behaviour change techniques,… Other promotional elements such as the use of pride and disgust, behaviour change techniques,… Morbidity,Mortality
  • 10. Intermediate outcomes Longer-term outcomes EDUCATIONEDUCATION INTENTION USE HABIT KNOWLEDGE SKILLS ATTITUDE NORMS SELF- REGULATION BEHAVIOUR CHANGE: Short-term outcomes Psychosocial theories Psychosocial theories Community- based participatory approaches Community- based participatory approaches Marketing approaches Marketing approaches IncentivesIncentives AdvocacyAdvocacy Target population Process evaluation factors: -recruitment -attrition -reach -dose -fidelity -adaptation -engagement -satisfaction -acceptability Process evaluation factors: -recruitment -attrition -reach -dose -fidelity -adaptation -engagement -satisfaction -acceptability (Elements of) promotional approach Outputs Potential Influencing factors Program environment factors: -training/qualifications of implementers -leadership of implementing organization -(adapted) training materials -partnership, coordination between providers of same intervention or other health interventions -funding -contextual factors implementers (e.g. gender) -intent of program to change a specific outcome Program environment factors: -training/qualifications of implementers -leadership of implementing organization -(adapted) training materials -partnership, coordination between providers of same intervention or other health interventions -funding -contextual factors implementers (e.g. gender) -intent of program to change a specific outcome Recipient-related factors: -awareness of personal risk -self-efficacy -awareness about costs and benefits -public commitment -others showing behaviour -planning skills Recipient-related factors: -awareness of personal risk -self-efficacy -awareness about costs and benefits -public commitment -others showing behaviour -planning skills Recipients socio-cultural context: dignity/respect, culture, religion, ethnicity, law/regulation, socioeconomic status/authority/role model, minorities, social capital, information environment, division of labour Recipients physical context: place of residence (rural vs urban), low vs middle income countries, natural and built environment ((quality/maintenance of) infrastructure, geophysical), safety, remote areas, available space Recipients personal context: demographic variables (age, gender, race, cast, language, education, occupation), physical health, mental health Other promotional elements such as the use of pride and disgust, behaviour change techniques,… Other promotional elements such as the use of pride and disgust, behaviour change techniques,… Morbidity,Mortality
  • 11. Intermediate outcomes Longer-term outcomes EDUCATIONEDUCATION INTENTION USE HABIT KNOWLEDGE SKILLS ATTITUDE NORMS SELF- REGULATION BEHAVIOUR CHANGE: Short-term outcomes Psychosocial theories Psychosocial theories Community- based participatory approaches Community- based participatory approaches Marketing approaches Marketing approaches IncentivesIncentives AdvocacyAdvocacy Target population Process evaluation factors: -recruitment -attrition -reach -dose -fidelity -adaptation -engagement -satisfaction -acceptability Process evaluation factors: -recruitment -attrition -reach -dose -fidelity -adaptation -engagement -satisfaction -acceptability (Elements of) promotional approach Outputs Potential Influencing factors Program environment factors: -training/qualifications of implementers -leadership of implementing organization -(adapted) training materials -partnership, coordination between providers of same intervention or other health interventions -funding -contextual factors implementers (e.g. gender) -intent of program to change a specific outcome Program environment factors: -training/qualifications of implementers -leadership of implementing organization -(adapted) training materials -partnership, coordination between providers of same intervention or other health interventions -funding -contextual factors implementers (e.g. gender) -intent of program to change a specific outcome Recipient-related factors: -awareness of personal risk -self-efficacy -awareness about costs and benefits -public commitment -others showing behaviour -planning skills Recipient-related factors: -awareness of personal risk -self-efficacy -awareness about costs and benefits -public commitment -others showing behaviour -planning skills Recipients socio-cultural context (e.g. SES), Recipients physical context (e.g.: place of residence (rural vs urban),) and Recipients :personal context (e.g. demographic variables (gender)) Other promotional elements such as the use of pride and disgust, behaviour change techniques,… Other promotional elements such as the use of pride and disgust, behaviour change techniques,… Morbidity,Mortality
  • 12. Intermediate outcomes Longer-term outcomes EDUCATIONEDUCATION INTENTION USE HABIT KNOWLEDGE SKILLS ATTITUDE NORMS SELF- REGULATION BEHAVIOUR CHANGE: Short-term outcomes Psychosocial theories Psychosocial theories Community- based participatory approaches Community- based participatory approaches Marketing approaches Marketing approaches IncentivesIncentives AdvocacyAdvocacy Target population Process evaluation factors: -recruitment -attrition -reach -dose -fidelity -adaptation -engagement -satisfaction -acceptability Process evaluation factors: -recruitment -attrition -reach -dose -fidelity -adaptation -engagement -satisfaction -acceptability (Elements of) promotional approach Outputs Potential Influencing factors Program environment factors: -training/qualifications of implementers -leadership of implementing organization -(adapted) training materials -partnership, coordination between providers of same intervention or other health interventions -funding -contextual factors implementers (e.g. gender) -intent of program to change a specific outcome Program environment factors: -training/qualifications of implementers -leadership of implementing organization -(adapted) training materials -partnership, coordination between providers of same intervention or other health interventions -funding -contextual factors implementers (e.g. gender) -intent of program to change a specific outcome Recipient-related factors: -awareness of personal risk -self-efficacy -awareness about costs and benefits -public commitment -others showing behaviour -planning skills Recipient-related factors: -awareness of personal risk -self-efficacy -awareness about costs and benefits -public commitment -others showing behaviour -planning skills Recipients socio-cultural context (e.g. SES), Recipients physical context (e.g.: place of residence (rural vs urban),) and Recipients :personal context (e.g. demographic variables (gender)) Other promotional elements such as the use of pride and disgust, behaviour change techniques,… Other promotional elements such as the use of pride and disgust, behaviour change techniques,… Morbidity,Mortality
  • 13. ToC development: methodology (2) Stakeholder meeting 1 (February 2016, Cape Town, South Africa) 4 development practitioners 2 donors 1 topic expert 2 qualitative research experts 1) Refining definitions promotional approaches 2) Clear distinction between output vs short-term vs intermediate vs longer- term outcomes 3) Factors implementation: adding layer “recipient- related factors” / “program environment factors” and completion list contextual factors
  • 14. Objective ✚ To demonstrate the added value of a ToC throughout the conduct of a MMSR about the effectiveness (quantitative arm) and implementation (qualitative arm) of sanitation and handwashing promotion programs on behavior change Phase 1: Scoping phase - ToC development (October 2015- February 2016) Phase 2: MMSR (March- November 2016) Phase 3: Adaptation ToC based on evidence MMSR + stakeholder input (December 2016 – February 2017)
  • 15. ToC as a useful tool in MMSR? SR step How a ToC helped in our case 1. Research question Refined our 2 research questions; clear distinction between quantitative vs qualitative research 2. Study selection (selection criteria) Clear description of the selection criteria (e.g. primary vs secondary outcomes); helpful tool to involve stakeholders in formulating criteria 3. Data extraction Coding sheet for data extraction based on ToC 4. Data synthesis Explaining heterogeneity; ToC as a- priori model for “Best fit framework synthesis” 5. Formulating implications Overview evidence gaps; implications for practice and policy based on boxes in ToC
  • 16. ToC adaptation based on evidence MMSR + stakeholder input Stakeholder meeting 2 (December 2016, Geneva, Switzerland) 13 development practitioners - consultants 2 topic experts 2 qualitative research experts 4 donors Scoping phase - ToC development (October 2015- February 2016) MMSR (March-November 2016) Adaptation ToC based on evidence MMSR + stakeholder input (December 2016 – February 2017)
  • 17. ToC adaptation based on evidence MMSR + stakeholder input EducationEducation Psychosocial theories Psychosocial theories Community- based participatory approaches Community- based participatory approaches Marketing approaches Marketing approaches IncentivesIncentives AdvocacyAdvocacy (Elements of) promotional approach Other promotional elements such as the use of pride and disgust, behaviour change techniques,… Other promotional elements such as the use of pride and disgust, behaviour change techniques,… Community- based promotional elements Community- based promotional elements Assessment Formative research, elements of psychosocial theory Decide about choice of promotional elements Assessment Formative research, elements of psychosocial theory Decide about choice of promotional elements Promotional approach Social marketing promotional elements Social marketing promotional elements Sanitation and hygiene messaging Sanitation and hygiene messaging Before MMSR After MMSR
  • 18. Before MMSR After MMSR Potential Influencing factors Program environment factors: -training/qualifications of implementers -leadership of implementing organization -… Program environment factors: -training/qualifications of implementers -leadership of implementing organization -… Recipient-related factors: -awareness of personal risk -self-efficacy -… Recipient-related factors: -awareness of personal risk -self-efficacy -… Recipients socio-cultural context (e.g. SES), Recipients physical context (e.g.: place of residence (rural vs urban),) and Recipients :personal context (e.g. demographic variables (gender)) Factors influencing implementation Program environment factors: -training/qualifications of implementers -leadership of implementing organization -… Program environment factors: -training/qualifications of implementers -leadership of implementing organization -… Recipient-related factors: -awareness of personal risk -self-efficacy -… Recipient-related factors: -awareness of personal risk -self-efficacy -… Implementer-related factors: -awareness of personal risk -self-efficacy -… Implementer-related factors: -awareness of personal risk -self-efficacy -… Recipients socio-cultural context (e.g. SES), Recipients physical context (e.g.: place of residence (rural vs urban),) and Recipients :personal context (e.g. demographic variables (gender)) Implementer-related contextual factors: -socio-cultural -physical -personal Implementer-related contextual factors: -socio-cultural -physical -personal ToC adaptation based on evidence MMSR + stakeholder input
  • 19. After MMSR Implementer-related contextual factors: •Socio-cultural context: dignity/respect, culture, religion, ethnicity, law/regulation, socioeconomic status/authority/role model, minorities, social capital, information environment, division of labour, social-political environment •Physical context: place of residence (rural vs urban), low- vs middle-income countries, natural and built environment ((quality/maintenance of) infrastructure, geophysical), safety, remote areas, available space •Personal context: demographic variables (age, gender, race, cast, language, education, occupation), part of the community, physical health, mental health ToC adaptation based on evidence MMSR + stakeholder input New factors Factors without evidence
  • 20.
  • 21. Conclusions ✚ Discussion with the different stakeholders resulted in a ToC that is more relevant to our target group ✚ Stakeholder involvement in the ToC development created a sense of ownership and stakeholder buy-in ✚ ToC was used as a central thread during the development of a systematic review (SR) + was further refined with findings from the SR ✚ Theory-based approach will help policy makers to understand the important role of implementation, and the processes determining behaviour change in handwashing and sanitation
  • 23. Contact & more www.cebap.org info@cebap.org @CEBaP_evidence www.linkedin.com/company/centre-for-evidence-based-practice-cebap- More on this project on the GES? • Thu 14/09, 16.00h-17.30h: Workshop “Improving systematic review evidence use through better stakeholder engagement” (room 2.63) • Poster “lumping vs splitting” (ID 1033) • Poster “standardization in outcome measurement” (ID 2034)